United Kingdom Digital Ad Spend Business and Investment Opportunities Databook - 50+ KPIs on Digital Ad Spend Market Size, Channel, Market Share, Type of Segment, Format, Platform, Pricing Model, Marketing Objective, Industry - Q1 2023 Update

According to the publisher, Digital Advertising Spend in the country are expected to grow by 7.5% on an annual basis to reach US$43,540.3 million in 2023.

Medium to long term growth story of Digital Advertising Spend in United Kingdom remains strong. Digital Advertising Spend adoption is expected to grow steadily over the forecast period, recording a CAGR of 7.2% during 2023-2027. The Digital Advertising Spend Value in the country will increase from US$40,488.5 million in 2022 to reach US$57,579.6 million by 2027.

The online ad spending market has been growing steadily in the United Kingdom. The pandemic-led shift to digital channels further accelerated the trend since the 2020 outbreak in the United Kingdom. While the industry is projected to grow significantly from the medium to long-term perspective, the sector is expected to remain under pressure in 2023, owing to recessionary fears among brands and businesses.

Funding winter is also expected to have an impact on the online ad spend market from the short-term perspective. Although the projected cut in television advertising spending is expected to drive the ad spending dollars to digital channels, supporting the online ad spending industry in the United Kingdom. TikTok is expected to lead the growth in the sector, as Brits are spending more time on the Social Media platform when compared to Facebook, Instagram, and Snapchat.

Retailers are launching digital advertising networks to tap into the growing shift to online ad business in the United Kingdom

The digital advertising market is expected to record strong growth over the next five years in the United Kingdom. Consequently, to tap into the high-growth market, retailers are launching digital advertising networks.

• Tesco, for instance, partnered with customer insight firm Dunnhumby and media insight business JCDecaux to launch the largest digital advertising network in the United Kingdom. The network will host 500-screen, which includes 400 installed outside Tesco stores since 2015 and an additional 100 displays. The screens will allow advertising scheduling based on audience behavior and sales. The additional 100 screens mean that advertisers will be able to reach 6 million shoppers every fortnight.

Going forward, the publisher expects more British retailers to forge strategic alliances and expand their presence in the growing digital advertising business. This will drive the competitive landscape as well as the growth of the digital ad spending category from the short to medium-term perspective.

Large advertisers are planning to cut down on their television spending to shift to digital channels

With looming fears of recessions, large businesses are expected to cut down on their television spending in a move to shift their marketing dollars to online channels, including Social Media platforms, in the United Kingdom.

• According to a survey report from the Incorporated Society of British Advertisers and Ebiquity, 67% of the advertisers are planning to cut down on TV ads. The data clearly indicates the growing pressure put on advertisers by the looming fears of recession. Notably, marketing spendings are the first to take a hit when businesses are faced with the task of significant cost savings.

While 40% of the business said that they plan to cut spending on offline channels, a third of the businesses revealed that they are seeking to increase the spending on paid search and social channels, such as digital screens, podcasts, and music streaming platforms, among others. The last-minute bursts of promotions will also aid the online ad spending growth in 2023.

TikTok recorded strong growth in ad revenue on the back of increased user engagement on the platform

Ever since the pandemic outbreak, the short-video-sharing platform has garnered widespread adoption among global Social Media users and the trend has been no different in the United Kingdom. In 2022, TikTok continued to gain widespread traction and was expected to surpass Snapchat in terms of active users.

With the growing user base and increased engagement rates, more brands are expected to turn to TikTok to spend their market and advertising dollars to reach potential customers. This, in turn, will aid the ad revenue growth for TikTok in the United Kingdom. The strong and growing presence of TikTok in the online ad spending market is giving tough competition to players like Facebook and Google, who have long dominated the digital advertising market globally.

Going forward, the publisher expects TikTok to keep driving advertising dollars away from Facebook and Google. This will subsequently aid the competitive landscape and innovation in the United Kingdom online ad spending market from the short to medium-term perspective.

This report provides a detailed data-centric analysis of the Digital Ad Spend industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Digital Ad Spend market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunity by type of pricing model, platform (mobile and desktop/ laptop), and channels. In addition, it provides a snapshot of marketing objective and industry spend dynamics in United Kingdom. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

Scope

This report provides in-depth data-centric analysis of Digital Ad Spend industry in United Kingdom through 57 tables and 67 charts. Below is a summary of key market segments:

United Kingdom Digital Ad Spend Market Size and Forecast

United Kingdom Digital Ad Spend Market Size by Advertising Channel

• Television Advertising
• Print Advertising
• Radio Advertising
• Outdoor Advertising
• Online Advertising
• Direct Mail Advertising
• Event Sponsorship
• Others

United Kingdom Digital Ad Spend Market Size by Online Ad Spend Market

• Search Engine Sites
• Ecommerce Sites
• News & Media Sites
• Social Media
• Gaming Platforms
• Forums & Classifieds
• Others

United Kingdom Digital Ad Spend Market Size by Social Media Platform

• Line
• Facebook
• Instagram
• Twitter
• Tik Tok
• LinkedIn
• Others

United Kingdom Digital Ad Spend Market Size by Gaming Platforms

• Digital Ad Spend Market Size Around Games Environment Ad Spend
• In Game Environment Ad Spend
• In Game Immersive Ad Spend
• Exclusive Advertising Games Spend

United Kingdom Digital Ad Spend Market Size by Format & Media

• Video
• Display
• Email
• Influencer Marketing
• Blogging and Podcasting

United Kingdom Digital Ad Spend Market Size by Platform

• Mobile
• Desktop and Laptop

United Kingdom Digital Ad Spend Market Size by Pricing Model

• Cost Per Mile (CPM)
• Cost Per Click (CPC)
• Performance-Based Advertising
• Others

United Kingdom Digital Ad Spend Market Size by Marketing Objective

• Branding
• Increase Traffic
• Direct Online Sales
• Lead Generation
• Product Launch

United Kingdom Digital Ad Spend Market Size by Industry

• Technology
• Increase Travel & Hospitality
• FMCG
• Automotive
• Media & Entertainment
• Telecommunications
• Retail & Consumer Goods
• Business and Financial Services
• Pharmaceutical and Healthcare
• Public Sector
• Construction and Real Estate
• Education
• Home Appliances and Furniture
• Other Industries

Reasons to buy

• Gain a thorough understanding of the Digital Ad Spend market dynamics: Market opportunities, significant trends, and forecasting (2018-2028) are listed. To stay ahead of the curve, comprehend market trends using important KPIs like Value and Share.
• Insights by Industry: Evaluate new opportunities across multiple industries, and obtain market dynamics by industry in order to swiftly catch up with the latest and upcoming developments in Digital Ad Spend markets.
• Market-specific strategies: With our unique blend of quantitative forecasting and cutting-edge insights, we can identify growth sectors that are focused on particular opportunities and analyse market-specific risks as well as significant trends in the Digital Ad Spend industry.
• Through industry intelligence, forward-looking research of Digital Ad Spend market spend, and key opportunities in United Kingdom, develop proactive and profitable company plans.