Africa & Middle East Digital Ad Spend Business and Investment Opportunities Databook - 75+ KPIs on Digital Ad Spend Market Size, End-Use Sectors, Market Share, Product Analysis, Business Model, Demographics - Q1 2023 Update

According to the publisher, Digital Advertising Spend in the region are expected to grow by 8.4% on an annual basis to reach US$11,602.9 million in 2023.

Medium to long term growth story of Digital Advertising Spend in Africa & Middle East remains strong. Digital Advertising Spend adoption is expected to grow steadily over the forecast period, recording a CAGR of 8.2% during 2023-2027. The Digital Advertising Spend Value in the country will increase from US$10,704.0 million in 2022 to reach US$15,877.3 million by 2027.

The Digital Ad Spend payment industry in Africa & Middle East regions has recorded strong growth over the last four quarters, supported by increased ecommerce penetration.

This regional report provides a detailed analysis of Digital Ad Spend (Digital Ad Spend) industry at global and country level, covering market opportunities and risks across a range of retail categories. With over 75 KPIs at country level, this report provides a comprehensive understanding of Digital Ad Spend market dynamics, market size and forecast, and market share statistics.

It breaks down market opportunity by type of business model, sales channels (offline and online), and distribution models. In addition, it provides a snapshot of consumer behaviour and retail spend dynamics. KPIs in both value and volume term help in getting in-depth understanding of end market dynamics.

The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.

This title is a bundled offering, combining the following 9 reports (513 tables and 603 figures):
1. Africa and Middle East Digital Ad Spend Insight, Brief
2. Africa and Middle East Digital Ad Spend Business and Investment Opportunities (2019-2028) Databook
3. Egypt Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
4. Israel Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
5. Kenya Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
6. Nigeria Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
7. Saudi Arabia Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
8. South Africa Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook
9. UAE Digital Ad Spend Business and Investment Opportunities (2018-2028) Databook

Scope

Country reports in this bundled offering provide in-depth analysis of Digital Ad Spend industry. Below is a summary of key market segments offered at country level:

This title is a bundled offering, combining the following 47 reports, covering 2679 tables and 3149 figures:

Africa and Middle East Digital Ad Spend Market Size and Forecast 2018 2028

Africa and Middle East Digital Ad Spend Market Size by Advertising Channel 2018-2028

• Television Advertising
• Print Advertising
• Radio Advertising
• Outdoor Advertising
• Online Advertising
• Direct Mail Advertising
• Event Sponsorship
• Others

Africa and Middle East Digital Ad Spend Market Size by Online Ad Spend Market 2018-2028

• Search Engine Sites
• Ecommerce Sites
• News & Media Sites
• Social Media
• Gaming Platforms
• Forums & Classifieds
• Others

Africa and Middle East Digital Ad Spend Market Size by Social Media Platform 2018-2028

• Line
• Facebook
• Instagram
• Twitter
• Tik Tok
• LinkedIn
• Others

Africa and Middle East Digital Ad Spend Market Size by Gaming Platforms 2018-2028

• Around Games Environment Ad Spend
• In Game Environment Ad Spend
• In Game Immersive Ad Spend
• Exclusive Advertising Games Spend

Africa and Middle East Digital Ad Spend Market Size by Format & Media 2018-2028

• Video
• Display
• Email
• Influencer Marketing
• Blogging and Podcasting

Africa and Middle East Digital Ad Spend Market Size by Platform 2018-2028

• Mobile
• Desktop and Laptop

Africa and Middle East Digital Ad Spend Market Size by Pricing Model 2018-2028

• Cost Per Mile (CPM)
• Cost Per Click (CPC)
• Performance-Based Advertising
• Others

Africa and Middle East Digital Ad Spend Market Size by Marketing Objective 2018-2028

• Branding
• Increase Traffic
• Direct Online Sales
• Lead Generation
• Product Launch

Africa and Middle East Digital Ad Spend Market Size by Industry 2018-2028

• Technology
• Increase Travel & Hospitality
• FMCG
• Automotive
• Media & Entertainment
• Telecommunications
• Retail & Consumer Goods
• Business and Financial Services
• Pharmaceutical and Healthcare
• Public Sector
• Construction and Real Estate
• Education
• Home Appliances and Furniture
• Other Industries

Reasons to buy

• Get a comprehensive understanding of market dynamics for Digital Ad Spend: Identify market opportunities, major trends, and forecasting (2018-2028). Understand market trends through crucial KPIs like Gross Merchandise Value, Volume, and Average Value per Transaction, to stay ahead of the curve.
• Insights by end-use sectors: Evaluate new opportunities across multiple end-use sectors, and obtain market dynamics by end-use sectors in order to swiftly catch up with the latest and upcoming developments in Digital Ad Spend markets.
• Market-specific strategies: Identify growth segments focused on specific opportunities, and analysing market-specific risks and important trends in the Digital Ad Spend sector with our exclusive blend of quantitative forecasting and innovative insights.
• Gain knowledge of consumer attitudes and actions: This report identifies and interprets important Digital Ad Spend KPIs, such as spend by age, gender, and income level, using data from a proprietary survey.
• Develop proactive and lucrative business strategies through market intelligence and forward-looking analysis of Digital Ad Spend market spend and major opportunities in Africa & Middle East.