According to the publisher, Digital Advertising Spend in the country are expected to grow by 7.6% on an annual basis to reach US$1,081.5 million in 2023.
Medium to long term growth story of Digital Advertising Spend in Kenya remains strong. Digital Advertising Spend adoption is expected to grow steadily over the forecast period, recording a CAGR of 7.4% during 2023-2027. The Digital Advertising Spend Value in the country will increase from US$1,005.2 million in 2022 to reach US$1,438.2 million by 2027.
This report provides a detailed data-centric analysis of the Digital Ad Spend industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Digital Ad Spend market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunity by type of pricing model, platform (mobile and desktop/ laptop), and channels. In addition, it provides a snapshot of marketing objective and industry spend dynamics in Kenya. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Medium to long term growth story of Digital Advertising Spend in Kenya remains strong. Digital Advertising Spend adoption is expected to grow steadily over the forecast period, recording a CAGR of 7.4% during 2023-2027. The Digital Advertising Spend Value in the country will increase from US$1,005.2 million in 2022 to reach US$1,438.2 million by 2027.
This report provides a detailed data-centric analysis of the Digital Ad Spend industry, covering market opportunities and risks across a range of industry categories. With over 50 KPIs at the country level, this report provides a comprehensive understanding of Digital Ad Spend market dynamics, market size and forecast, and market share statistics.
It breaks down market opportunity by type of pricing model, platform (mobile and desktop/ laptop), and channels. In addition, it provides a snapshot of marketing objective and industry spend dynamics in Kenya. KPIs in both value and share term help in getting in-depth understanding of end market dynamics.
The research methodology is based on industry best practices. Its unbiased analysis leverages a proprietary analytics platform to offer a detailed view on emerging business and investment market opportunities.
Scope
This report provides in-depth data-centric analysis of Digital Ad Spend industry in Kenya through 57 tables and 67 charts. Below is a summary of key market segments:Kenya Digital Ad Spend Market Size and Forecast
Kenya Digital Ad Spend Market Size by Advertising Channel
- Television Advertising
- Print Advertising
- Radio Advertising
- Outdoor Advertising
- Online Advertising
- Direct Mail Advertising
- Event Sponsorship
- Others
Kenya Digital Ad Spend Market Size by Online Ad Spend Market
- Search Engine Sites
- Ecommerce Sites
- News & Media Sites
- Social Media
- Gaming Platforms
- Forums & Classifieds
- Others
Kenya Digital Ad Spend Market Size by Social Media Platform
- Line
- Tik Tok
- Others
Kenya Digital Ad Spend Market Size by Gaming Platforms
- Digital Ad Spend Market Size Around Games Environment Ad Spend
- In Game Environment Ad Spend
- In Game Immersive Ad Spend
- Exclusive Advertising Games Spend
Kenya Digital Ad Spend Market Size by Format & Media
- Video
- Display
- Influencer Marketing
- Blogging and Podcasting
Kenya Digital Ad Spend Market Size by Platform
- Mobile
- Desktop and Laptop
Kenya Digital Ad Spend Market Size by Pricing Model
- Cost Per Mile (CPM)
- Cost Per Click (CPC)
- Performance-Based Advertising
- Others
Kenya Digital Ad Spend Market Size by Marketing Objective
- Branding
- Increase Traffic
- Direct Online Sales
- Lead Generation
- Product Launch
Kenya Digital Ad Spend Market Size by Industry
- Technology
- Increase Travel & Hospitality
- FMCG
- Automotive
- Media & Entertainment
- Telecommunications
- Retail & Consumer Goods
- Business and Financial Services
- Pharmaceutical and Healthcare
- Public Sector
- Construction and Real Estate
- Education
- Home Appliances and Furniture
- Other Industries
Reasons to buy
- Gain a thorough understanding of the Digital Ad Spend market dynamics: Market opportunities, significant trends, and forecasting (2018-2028) are listed. To stay ahead of the curve, comprehend market trends using important KPIs like Value and Share.
- Insights by Industry: Evaluate new opportunities across multiple industries, and obtain market dynamics by industry in order to swiftly catch up with the latest and upcoming developments in Digital Ad Spend markets.
- Market-specific strategies: With our unique blend of quantitative forecasting and cutting-edge insights, we can identify growth sectors that are focused on particular opportunities and analyse market-specific risks as well as significant trends in the Digital Ad Spend industry.
- Through industry intelligence, forward-looking research of Digital Ad Spend market spend, and key opportunities in Kenya, develop proactive and profitable company plans.
Table of Contents
1. About this Report
3. Kenya Digital Ad Spend Market Share by Advertising Channel, 2018-2028
4. Kenya Digital Ad Spend Market Share by Online Ad Spend Market, 2018-2028
5. Kenya Digital Ad Spend Market Share by Social Media Platform, 2018-2028
6. Kenya Digital Ad Spend Market Share by Gaming Platforms, 2018-2028
7. Kenya Digital Ad Spend Market Share by Format & Media, 2018-2028
8. Kenya Digital Ad Spend Market Share by Platform, 2018-2028
9. Kenya Digital Ad Spend Market Share by Pricing Model, 2018-2028
10. Kenya Digital Ad Spend Market Share by Marketing Objective, 2018-2028
11. Kenya Digital Ad Spend Market Share by Industry, 2018-2028
12. Further Reading
