Belgium is seeing a rise in single-person households and an ageing population, shaping demand for wellness and healthcare products. Sustainability concerns remain high, contributing to sales of eco-friendly, energy-efficient goods. Inflation has, however, prompted a cost-conscious approach, with consumers prioritising quality and value. Urban centres, especially Brussels, continue to be key hubs for expenditure, reflecting Belgium’s diverse and multicultural consumer landscape.
The Belgium: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
The Belgium: Consumer Profile report analyses factors influencing national consumer expenditure. Consumer lifestyles reports include coverage of: population, urban development, home ownership, household profiles, labour, income, consumer and family expenditure, health, education, eating habits, drinking habits, shopping habits, personal grooming, clothing, leisure habits, savings and investments, media, communication, transport and travel and tourism. Use this report to understand the factors influencing a nation's lifestyle choices.
Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Economy market
- Pinpoint growth sectors and identify factors driving change
- Understand the competitive environment, the market’s major players and leading brands
- Use five-year forecasts to assess how the market is predicted to develop.
Table of Contents
- Scope
- Key findings
- Key drivers affecting consumers in Belgium in 2023
- How developments today shape the consumers of tomorrow
- Net migration supports population growth amid ageing
- Obesity and health risks rise amid low engagement with health consciousness
- Millennials to become Belgium’s largest generation
- Urbanisation surge contrasts with shrinking workforce in Belgian cities
- Opportunities for growth
- Single-person households surge as family dynamics shift
- Stable housing market aligns with growing demand for comfort and energy efficiency
- Ageing household heads drive demand for accessible services and gendered spending habits
- Digital adoption and smart home technology transform Belgian households
- Rising food and service prices drive inflation while housing costs drop
- Millennials and Gen Z drive experience spending in Belgium
- Older generations to drive luxury spending
- Brussels leads in spending as Ghent and Bruges emerge as growing consumer markets
- Generational willingness to pay more highlights preference for quality
- Some consumers embrace frugality and quality in response to rising living costs
- Environmental consciousness grows among Belgian consumers across generations
- Mixed financial confidence with a focus on savings among Belgian consumers
- High salary and adapting to AI-driven changes dominate Belgian work priorities
- Key takeaways
