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Manufacturing Happy Citizens. How the Science and Industry of Happiness Control our Lives. Edition No. 1

  • Book

  • 260 Pages
  • June 2019
  • John Wiley and Sons Ltd
  • ID: 5824866

The imperative of happiness dictates the conduct and direction of our lives. There is no escape from the tyranny of positivity.  But is happiness the supreme good that all of us should pursue? So says a new breed of so-called happiness experts, with positive psychologists, happiness economists and self-development gurus at the forefront. With the support of influential institutions and multinational corporations, these self-proclaimed experts now tell us what governmental policies to apply, what educational interventions to make and what changes we must undertake in order to lead more successful, more meaningful and healthier lives.

With a healthy scepticism, this book documents the powerful social impact of the science and industry of happiness, arguing that the neoliberal alliance between psychologists, economists and self-development gurus has given rise to a new and oppressive form of government and control in which happiness has been woven into the very fabric of power.

Table of Contents

Contents

Introduction

1. Experts on your well-being

2. Rekindling individualism

3. Positivity at work

4. Happy selves in the market shelves

5. Happy is the new normal

Conclusion

Notes

References

Authors

Edgar Cabanas Universidad Camilo José Cela in Madrid. Eva Illouz The Hebrew University of Jersalem.