South America Television Market Outlook, 2028

South America is known for its rich cultural diversity, and television reflects this diversity. The region encompasses various ethnicities, indigenous communities, and cultural traditions, which are often showcased in television programs. South American television celebrates and embraces the diverse cultural heritage of the region, promoting inclusivity and representation. Furthermore, South American television captures the essence of the vibrant festivals and carnivals celebrated across the region. Festivals such as Carnival in Brazil, Inti Raymi in Peru, and Fiesta de la Tirana in Chile are extensively covered, allowing viewers to experience the energy, colours, and cultural significance of these events. Moreover, South American television often produces historical dramas that depict significant events and figures from the region's history. These dramas provide viewers with a glimpse into the rich historical heritage of South America, showcasing important moments, cultural icons, and societal transformations. In addition, South American television has a reputation for innovative and well-crafted scriptwriting. Shows often tackle complex storylines, exploring social issues, personal relationships, and cultural dynamics. This commitment to strong storytelling and compelling narratives contributes to the uniqueness of South American television.

According to the research report, South America Television Market Outlook, 2028 the market is anticipated to add more than USD 1.4 Billion from 2023 to 2028. South America is home to a large and diverse population. With a population exceeding 430 million people, there is a significant consumer base for television content and services. The diverse demographics, including different age groups, ethnicities, and languages, create opportunities for targeted programming and catering to specific audience preferences. Furthermore, economic growth in South America has led to an increase in disposable income among the population. As people have more purchasing power, they are able to invest in television subscriptions, pay-tv services, and other related products. This economic growth drives the demand for television content and services, leading to market expansion. Moreover, South America has seen a significant increase in internet penetration and digital transformation. The availability of high-speed internet and the proliferation of smartphones and other digital devices have expanded access to online streaming platforms and video-on-demand services. This has led to a shift in viewership habits and the rise of over-the-top (OTT) platforms, creating new opportunities for content creators and distributors.

Brazil has the largest population in South America, with over 213 million people. This vast consumer base provides a significant market for television content and services. The large population size creates opportunities for broadcasters and content creators to cater to diverse audience preferences and target specific demographics. Furthermore, Brazil has the largest economy in South America, and its economic power translates into higher advertising spending. Advertisers recognize the importance of reaching the Brazilian market, leading to substantial advertising investments in television. The advertising revenue generated supports the production of high-quality content and the growth of television networks. Moreover, Brazil has seen a significant rise in digital transformation and the adoption of over-the-top (OTT) platforms. Streaming services like Netflix, Amazon Prime Video, and local platforms such as GloboPlay have gained popularity, providing viewers with access to a wide range of content. The growth of OTT platforms has expanded the television market in Brazil, offering new distribution channels for both domestic and international content.

Major Companies present in the market:

Samsung Electronics Co., Ltd, LG Corporation, TCL Technology Group Corporation, Sony Corporation, Panasonic Corporation, Hisense Group, Skyworth Group Co., Ltd., Vizio Inc., Xiaomi Corporation, Toshiba Corporation, Koninklijke Philips N.V., Apple Inc., Sharp Corporation, Micromax Informatics, JVCKenwood Corporation, OnePlus Technology (Shenzhen) Co., Ltd, Westinghouse Electric Corporation.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Countries covered in the report:

• Brazil
• Colombia
• Argentina

Aspects covered in this report

• South America Television market with its value and forecast along with its segments
• Country-wise Television market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

By Screen

• Full HD TV
• HD TV
• 4K UHD TV
• 8K TV

By Screen Size

• Below 32 inches
• 32-45 inches
• 46-55 inches
• 56-65 inches
• 65+ inches

By Distribution Channel

• Multibranded Stores
• Supermarket
• Brand Stores & Others
• Online

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to ready to washing machine industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.