South America Whiskey Market Outlook, 2028

The South American Whiskey market is where the discriminating connoisseur will find an extraordinary combination of tradition, artistry, and unmatched flavours. The Whiskey market in South America develops as a compelling force, poised to captivate the senses and challenge conventional concepts of Whiskey production, nestled among the diverse tapestry of cultures and landscapes. With a long history that is firmly established in the area, South American Whiskey exhibits a mellow fusion of innovation and tradition, where distillers have embraced their distinctive terroir to create remarkable spirits that compete on a worldwide scale. From the rolling hills of Argentina's wine country to the mystical highlands of Peru, South America offers a diverse array of landscapes that shape the very essence of its Whiskey production. The fertile soils, high altitudes, and distinct microclimates contribute to the cultivation of local grains, resulting in a captivating flavour profile that embodies the spirit of the land. This distinct sense of place sets South American Whiskey apart, as it exudes an unmistakable character and complexity that reflect the region's natural bounty.

According to the research report South America Whiskey Market Outlook, 2028, the market is anticipated to add more than USD 1.25 billion from 2023 to 2028. The South American Whiskey market provides a great variety of expressions in addition to acting as a dynamic setting for research and cooperation. Innovative distillers grasp the chance to push the limits of traditional Whiskey production by experimenting with unusual maturation methods, alternate grain selections, and novel cask finishes. Small-batch and limited-edition productions have sprung from this spirit of discovery, each revealing a different aspect of South American Whiskey's enormous potential. As the world's fascination with Whiskey grows, South America emerges as an unexplored region that beckons both fans and collectors. The Whiskey industry in South America is positioned to leave a lasting impression on the world stage thanks to its rich tapestry of cultural diversity, magnificent scenery, and uncompromising dedication to craftsmanship.

Brazil, as the leading consumer of Whiskey in the South American market, showcases an insatiable appetite for this esteemed spirit. With a population of over 200 million, Brazil's growing middle class and increasing disposable income have fueled the demand for premium whiskies. The country's vibrant nightlife, burgeoning cocktail culture, and taste for luxury have all contributed to the rise in Whiskey consumption. Additionally, Brazil's diverse culinary scene embraces Whiskey as a sophisticated accompaniment to gastronomic delights. The market is marked by a preference for blended Scotch whiskies, but there is also a growing interest in single malt expressions and other international varieties. As Brazil continues to evolve as a powerhouse in the Whiskey market, both local and international distilleries are keen to cater to the discerning palates of Brazilian Whiskey enthusiasts, ensuring that the country remains a key player in the South American Whiskey landscape.

In South America, there are two main categories for Whiskey distribution: on-trade and off-trade. Off-trade includes retail establishments where customers can buy Whiskey for consumption away from the business, whereas on-trade is affected by the knowledge and suggestions of bartenders and sommeliers. Off-trade channels offer a greater selection of Whiskey selections, enabling buyers to research various brands, regions, and styles whenever it's convenient for them. The Whiskey market in South America is thriving thanks to both on-trade and off-trade channels that cater to the varied interests and consumption behaviours of customers. The South American Whiskey market caters to a wide range of palates, offering both flavoured and non-flavoured Whiskey options. Non-flavoured Whiskey emphasises the natural characteristics of the grains and ageing process, while flavoured whiskies offer unique and adventurous taste experiences.

In the South American region, blended Scotch Whiskey has traditionally been the most preferred type. Blended Scotch Whiskey offers a harmonious fusion of malt and grain whiskies, carefully crafted to create a balanced and approachable flavour profile. The preference for Whiskey leans heavily towards alcoholic beverages rather than non-alcoholic alternatives. And demand for premium and high-quality Whiskey is increasing in South America, reflecting the growing sophistication and appreciation for fine spirits. Non-flavoured whiskies are popular in South America and are characterised by oak, caramel, vanilla, and spice. They appeal to purists and connoisseurs who appreciate the inherent qualities of the ageing process and grains used. Flavoured whiskies do have a presence in the market, but non-flavoured Whiskey prevails, allowing enthusiasts to explore the rich tapestry of classic Whiskey flavours.

The whiskey market in South America is regulated by various government regulations and authorities, such as the Brazilian Ministry of Agriculture, Livestock, and Supply (MAPA) and the National Health Surveillance Agency (ANVISA). Certifications such as ISO and local quality certifications may also be relevant for distilleries and Whiskey producers, ensuring compliance with international standards and providing a mark of authenticity and quality to consumers. Events and expos are held regularly in South America to serve the booming Whiskey market. The annual Whiskey Fest Brazil event is hosted in Sao Paulo. Other instances include the Whiskey Live Santiago festival in Chile and the Buenos Aires Whiskey Festival. These gatherings give Whiskey connoisseurs a chance to learn more about the spirit, broaden their knowledge, and connect with others who share their interests. This fosters the development of a lively community that feeds South America's growing interest in and consumption of Whiskey.

Considered in this report

• Geography: South America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• South America Whiskey market with its value and forecast along with its segments
• Country-wise Whiskey Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• Brazil
• Argentina
• Colombia

By Grain Type

• Malt/ Barley Whiskey
• Wheat Whiskey
• Rye Whiskey
• Corn Whiskey
• Blended Whiskey
• Others

By Type

• Scotch Whiskey
• American Whiskey
• Irish Whiskey
• Canadian Whiskey
• Japanese Whiskey
• Others

By Quality

• Premium
• High-End Premium
• Super Premium

By Beverage Type

• Alcoholic
• Non-Alcoholic

By Flavor

• Non-Flavored
• Flavored

By Distribution Channel

• Off Trade
• On Trade

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Whiskey industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.