Asia-Pacific Beer Market Outlook, 2028

The Asia-Pacific Economic Cooperation region is a vibrant and diverse tapestry. It reflects the rich traditions, social customs, and evolving preferences of its member economies. Spanning across countries with varied histories and cultural backgrounds, the beer culture in APEC showcases a wide array of drinking practices, customs, and traditions. Across the region, beer is often associated with socializing, celebrations, and gatherings. It serves as a catalyst for fostering relationships and camaraderie among friends, colleagues, and family members. Sharing a drink is seen as an opportunity to bond, unwind, and enjoy each other's company. Toasting is a prevalent practice in many APEC countries, where raising glasses and making a heartfelt or formal toast is a way to express goodwill, respect, and appreciation. Drinking etiquette varies across different cultures within the region, with gestures of politeness such as pouring drinks for others before oneself and demonstrating moderation and respect for others' drinking limits. Migration, globalization, and tourism have facilitated cross-cultural exchanges in the APEC region, leading to the introduction of beers and brewing techniques from different parts of the world. This has contributed to the enrichment and diversification of the beer landscape, with international beer styles and flavors finding their place alongside traditional and local offerings. The region has witnessed the growth of the craft beer movement. Craft breweries, characterised by their small-scale production, emphasis on quality, and experimentation with flavors and styles, have emerged in many member economies. This movement has led to the introduction of innovative and unique beers, showcasing the creativity and diversity of the region's brewing scene.

According to the research report, Asia-Pacific Beer Market Outlook, 2028, the market is expected to grow at a 7.10% CAGR by 2023-28. The APEC region offers a wide range of beer styles, catering to diverse tastes and preferences. While the availability of specific beer styles may vary from country to country. Lager is one of the most popular beer styles in the APEC region. It is characterised by its crisp and clean taste, light to medium body, and golden color. Lagers are often refreshing and easy to drink, making them widely consumed across APEC member economies. India Pale Ales (IPAs) have also gained popularity globally, including in the APEC region. Known for their strong hop bitterness, floral or citrusy aromas, and higher alcohol content, IPAs appeal to beer enthusiasts seeking bold and complex flavor. Additionally, wheat beers, such as witbier and hefeweizen, have found a following in the APEC region. These beers are often unfiltered, offering a hazy appearance, and are characterized by their light, often fruity or spicy flavor profiles. Many APEC member economies have their own traditional or local beer styles that hold cultural significance. These beers often reflect unique brewing techniques, ingredients, and flavor specific to the region. In the APEC (Asia-Pacific Economic Cooperation) region, standard beers tend to be more preferred compared to premium beers. This is primarily due to factors such as affordability, accessibility, and cultural norms that influence the purchasing decisions of consumers across the region. Standard beers, often produced by major breweries, are typically more affordable and widely available. They cater to a larger consumer base and are often associated with social gatherings, casual drinking occasions, and everyday consumption. Bottled beer has a long-standing tradition and is often associated with premium and craft beers. Many consumers perceive bottles as a more traditional and authentic packaging option, especially for higher-end or specialty brews. Bottled beer continues to have strong market availability and distribution networks in many APEC member economies. Consumers can find a wide variety of bottled beers, including both mainstream and craft options, in retail outlets and restaurants. The APEC (Asia-Pacific Economic Cooperation) region is home to several major beer brands that have a significant presence in the market. Tsingtao, Snow, Harbin, Yanjing, Zhujiang, Asahi, Kirin, and Sapporo are different companies providing beer.

Macro breweries have established a strong market presence in the APEC region, often holding significant market share. These breweries benefit from extensive distribution networks, allowing their products to be widely available in supermarkets, convenience stores, bars, and restaurants. Consumers have easy access to their beers due to the widespread availability and visibility of their brands. Convenience stores, such as 7-Eleven, FamilyMart, and Circle K, play a significant role in beer sales across the APEC region. These stores offer a convenient option for consumers to purchase beer on the go. With extended operating hours and widespread availability, convenience stores are a popular choice for consumers looking for a quick beer purchase. Walmart, Carrefour, Tesco, Coles and Woolworths, AEON, Lotte Mart, and NTUC FairPrice are supermarkets and hypermarkets operating in the region. Major e-commerce platforms such as Amazon, Alibaba, Lazada, Shopee, and JD.com have expanded their offerings to include alcoholic beverages, including beer. These platforms provide a wide range of beer options, allowing consumers to browse and purchase from various brands and styles. They often offer convenient delivery options, making it easy for consumers to buy beer online. Food delivery apps such as Uber Eats, GrabFood, Foodpanda, and Deliveroo have expanded their services to include alcohol delivery in many APEC countries. Consumers can browse beer options through these apps, place orders, and have the beer delivered alongside their food orders. Furthermore, online marketplaces that specialize in alcohol and beverages, such as Boozeat, Wine Connection, and Liquorland, are popular channels for beer sales in the APEC region.

In terms of both production and consumption, China is the world's largest beer market. There are many people living there, and beer drinking is a long-standing tradition. Breweries in China manufacture a variety of beers, including well-known mass-market brands and a developing craft beer industry. Additionally, China's beer industry plays a role in international trade, as Chinese beer is exported to other APEC nations and beyond. The combination of its large domestic market and diverse beer offerings Export activities contribute to China's dominance in the beer market within the APEC region and on a global scale. Japan has a well-established beer market. Japanese beer brands are known for their quality and attention to detail. Japan also has a thriving craft beer scene, with numerous microbreweries and craft breweries producing a variety of unique and innovative beers. Sake, a traditional Japanese rice wine, has inspired the creation of sake-infused or sake-barrel-aged beers. These beers often exhibit a combination of beer and sake characteristics, resulting in a distinct flavor profile. Furthermore, Australia has a strong beer culture, and beer consumption is popular among Australians. Australia also has a vibrant craft beer industry, with numerous independent breweries producing a wide range of craft beers. The craft beer industry in Australia has experienced remarkable growth, with a surge in the number of independent breweries across the country. These breweries focus on producing small-batch, handcrafted beers that showcase unique flavors, innovative brewing techniques, and a strong emphasis on quality. Craft beer enthusiasts in Australia have a wide variety of styles to explore, including pale ales, IPAs, stouts, wheat beers, sours, and more.

Beer spas, although less common, can be found in some APEC countries. These spas offer treatments where guests can soak in beer-infused baths, claiming various therapeutic benefits such as relaxation and improved skin health. Beer-based cosmetics and skincare products, such as soaps and lotions made with beer ingredients, are also available in certain markets. In many APEC countries, beer is often purchased as a gift or souvenir. Visitors may bring back local or craft beers from their travels as a way to share their experiences or as a memento of a particular destination. Beer gift sets, including assortments of different beer styles, are also popular choices during festive seasons or special occasions. Economic factors, including fluctuations in currency exchange rates, inflation, and consumer purchasing power, can significantly impact the beer market. Changes in disposable income, economic downturns, or unstable market conditions may lead to shifts in consumer spending and demand for beer products. Increasing awareness and concern for environmental sustainability pose challenges for the beer market. Breweries are under pressure to adopt sustainable practices, reduce water usage, minimize waste generation, and address carbon emissions throughout the production process. Meeting these sustainability goals while ensuring cost-effectiveness can be a challenge for many beer manufacturers.

Considered in this report

• Geography: Asia Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia Pacific Beer market with its value and forecast along with its segments
• Country-wise Beer Market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries covered in the report:

• China
• India
• Japan
• Australia
• South Korea

By Product Types:

• Lager
• Ale
• Stout & Porter
• Malt
• Others(pilsner, hard seltzer, kegs, porter)

By Category:

• Standard Beer
• Premium Beer

By Packaging:

• Bottle
• Cann

By Production:

• Macro Brewery
• Micro Brewery
• Craft Brewery

By Distribution Channel:

• On Trade
• Off Trade

By Beverages Type:

• Alcoholic
• Non- Alcoholic

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analyzing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Beer industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.