PGA Championship, 2023 - Post Event Analysis

An analysis of the recent 2023 PGA Championship, including a look at its Sponsorship Portfolio, Broadcasters, Prize Money, Ticketing and Attendance.

24 broadcast deals were struck for media rights to air the 2023 PGA Championship across the globe. The PGA Championship has lucrative broadcast deals around the world, but especially with American networks CBS and ESPN. Viewing figures for this year's competition were very poor with a big drop compared to 2022. In the United Kingdom, Sky Sports continued their deal to showcase the major to their subscribers. This year's tournament was the final year of a five-year deal, meaning Sky are due to begin renegotiation if they aim to agree a renewal to show the 2024 PGA Championship. 46 brands partnered with the PGA Championship for the 2023 competition. The average price of an annual sponsorship deal for the 2023 PGA Championship was roughly $2.27 million. The Championship has 14 sponsorship deals in place which are each worth over $3 million annually, as per the analyst. KitchenAid, the home appliance company, have been partnered with the event since 2011, supporting its organization, with the deal worth $1.25 million annually according to the analyst. This year’s PGA Championship had a total prize pool of $17.5 million. The winner of the event, Brooks Koepka took home $3.15 million. Viktor Hovland and Scottie Scheffler who finished joint second both secured tournament winnings of $1.54 million. 46-year-old American club pro Michael Block produced a stunning performance finishing in the top 15 which bagged him prize money of $288,333.

Who Should Buy?

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 PGA Championship. Viewership industry professionals who want a detailed analysis on the popularity of the event.

Key Highlights

A detailed overview of the key facts and events which took place in United States across the length of the golf major. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the competition.

Scope

• This report provides an overview of the event including its Sponsorship Portfolio, Broadcasters, Prize Money and Attendance. An analysis of the 2023 PGA Championship sponsors is included and the estimated annual values for some of these deals. Information regarding the event’s attendance is also included.

Reasons to Buy

• For those wanting an in-depth analysis of how the 2023 PGA Championship performed, in the sense of both business and popularity.