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World Baseball Classic, 2023 - Event Analysis

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    Report

  • 24 Pages
  • April 2023
  • Region: Global
  • GlobalData
  • ID: 5832895
An analysis of the recent 2023 World Baseball Classic, including a look at its sponsorship portfolio, kit suppliers, broadcasters, attendance and ticketing.

The World Baseball Classic has lucrative broadcast deals across the globe, with Fox Sports providing coverage in the USA, with an average of 4.5 millions viewers tuning in across the event.

In the US, the final accumulated an average audience of 5.2 million across Fox Sports, peaking at 6.5 million viewers.

42.4 percent of Japanese households tuned into this year’s final to see their nation’s triumph against the USA, with the event broadcasted live on TV Asahi, Amazon Prime Video, TBS and J Sports. The total annual sponsorship spend for this year’s event was $29.95 million.

The event’s deals were split into global deals and regional deals with co-hosts Japan, Taiwan and the US.

US deals generated $6.75 million in annual sponsorship value, whilst Japan and Taiwan each accumulated $4.6 million annually.

The event’s global deals with THK, Nippon Express, Kowa and Konami were the largest deals, all valued at $2.5 million each as per the analyst. Total prize money for the tournament stands at $14.4 million and is allocated depending on performance.

The winning nation can collect $3 million in prize money by advancing through every stage and winning the final. After splitting the money, each player receives $50,000.

Each competing nation gets a $300,000 bonus for qualifying for the event.

Who Should Buy

Investors who are attempting to understand the current dynamics of the sponsorship landscape of the 2023 World Baseball Classic and viewership industry professionals who want a detailed analysis on the popularity of the event.

Key Highlights

A detailed overview of the key facts and events which took place in Western Europe. The report identifies the major media and sponsorship players in the market, pinpoints the ticket prices on offer and well as looking into the sponsorship portfolio's of the 2023 World Baseball Classic

Scope

  • This report provides an overview of the event including a sponsorship portfolio, broadcasters, attendance and ticketing. An analysis of the 2023 World Baseball Classic sponsors is included and the estimated annual values are provided. Information regarding the events ticketing and attendance figures, as well as the competitions prize-money is also included.

Reasons to Buy

  • For those wanting an in-depth analysis of how the 2023 World Baseball Classic performed, in the sense of both business and popularity.

Table of Contents

1. Introduction
Executive Summary
Overview
2. Broadcasters
World Baseball Classic 2023 Broadcasts Breakdown
World Baseball Classic 2023 Broadcasters Breakdown Across the World
3. Sponsorship
World Baseball Classic 2023 Sponsorship Portfolio
World Baseball Classic 2023 Sponsorship Portfolio
World Baseball Classic 2023 Global and US Sponsorship Breakdown
World Baseball Classic 2023 Japan and Taiwan Sponsorship Breakdown
4. Kit Suppliers
World Baseball Classic 2023 Kit Suppliers
5. Prize Money
World Baseball Classic 2023 Prize Money Breakdown
6. Attendance & Ticketing
World Baseball Classic 2023 Attendance & Ticketing Breakdown
7. Appendix
References
8. Contact Us
Contact Us - A global network of offices
List of Tables
Slide 12 - The table shows the World Baseball Classic 2023 Sponsorship Portfolio Breakdown Globally and in the US.
Slide 13 - The table shows the World Baseball Classic 2023 Sponsorship Portfolio Breakdown in Japan and Taiwan.
Slide 15 - The table shows the World Baseball Classic 2023 Kit Suppliers.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • THK
  • Nippon Express
  • Kowa
  • Konami
  • T-Mobile
  • Continental
  • Discount Tire
  • Norwegian Cruise Line
  • Budweiser
  • Go Dominican Republic
  • NFP
  • Gatorade
  • Cutwater Spirits
  • CTBC Bank
  • Vantelin
  • Taiwan Sports Lottery
  • Taiwan Excellence
  • Taichung City Government
  • Mitsubishi Motors
  • Landseed Hospital
  • Kronenbourg 1664 Blanc
  • Bros Sports Marketing
  • 7-Eleven
  • Carnext
  • Key Coffee
  • Canon
  • Salesforce
  • MUFG
  • Mizuno
  • Lemon-dou
  • Lawson Entertainment
  • JTB
  • Au