'United Kingdom (UK) Home Food Preparation Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection' report offers a comprehensive insight into consumer attitudes in the UK food preparation market. The report focuses on four key subcategories: accessories, utensils, gadgets and protective boards. Consumer data is based on our 2023 UK food preparation survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- Amazon is the most shopped retailer for accessories, utensils, gadgets and protective boards
- Retailer own-brand was the most popular brand considered and purchased over the last year
- Price is the most important driver when selecting which retailer to purchase food preparation products from
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Views Prior to Purchase
- Methodology & Contacts
List of Tables
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Drivers of Brand Choice, 2023
List of Figures
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Tesco, 2023
- Retailer Profile - ASDA, 2023
- Retailer Profile - Wilko, 2022
- Retailer Profile - B&M, 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Brands Considered and Purchased, 2023
- Drivers of Brand Choice, 2023
- Shopper Research Process, 2023
- Interaction with staff instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Food Preperation, 2023
- Satisfaction with Online Shopping for Food Preperation, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Aldi
- Amazon
- ASDA
- B&M
- IKEA
- Lidl
- Sainsbury's
- Tesco
- TK Maxx
- Wilko
