'United Kingdom (UK) Home Cooking and Baking Market Trends and Consumer Attitude - Analyzing Buying Dynamics and Motivation, Channel Usage, Spending and Retailer Selection' report offers a comprehensive insight into consumer attitudes in the UK cooking and baking market. The report focuses on six key subcategories: overall cooking and baking, pots and pans, ovenware, baking accessories, baking utensils and bakeware. Consumer data is based on our 2023 UK cooking and baking survey, using a panel of 2,000 nationally representative consumers.
Key Highlights
- ASDA is the most shopped retailer for pots and pans, baking accessories, baking utensils and bakeware
- Amazon holds the highest conversion rate across the overall cooking and baking market
- Price is the most important driver when selecting which retailer to purchase cooking and baking products from
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges.
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences.
- Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Drivers of Purchase
- Replacement Cycle
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Brand Use
- Brand Drivers
- Channel Use
- Research Prior to Purchase
- Views Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
List of Tables
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Brands Conversions by Subcategory, 2023
- Drivers of Brand Choice, 2023
List of Figures
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Tesco, 2023
- Retailer Profile - ASDA, 2023
- Retailer Profile - Sainsbury's, 2022
- Retailer Profile - Wilko, 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Brands Considered and Purchased, 2023
- Drivers of Brand Choice, 2023
- Shopper Research Process, 2023
- Interaction with staff instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Cooking and Baking, 2023
- Satisfaction with Online Shopping for Cooking and Baking, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
- Shopper Views on Cooking and Baking, 2023
- Cooking and Baking Activities Undertaken, 2023
- Consumer Assessment of Cooking and Baking Skills, 2023
- Consumer Assessment of Cooking and Baking Habits, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- Argos
- ASDA
- B&M
- Home Bargains
- IKEA
- Sainsbury's
- Tesco
- The Range
- Wilko
