This research offers immediate access to marketing agencies specializing in the gaming and gambling industries.
By field of activity and influencer affiliation, the dataset includes:
- 190 companies that work in the gaming industry;
- 169 companies that work in the gambling industry;
- 30 companies that work in both the gambling and gaming industries;
- 121 companies that claim to work with influencers in the gaming and/or gambling industries.
The author compiled this dataset to provide a useful tool for anyone working in the gaming and iGaming industries, from game providers to marketing specialists.
Research Goals and Objectives
- Creation of a list of marketing agencies providing services in the gaming and/or gambling industry;
- Determination of individual agencies’ affiliation with influencers;
- Website traffic evaluation;
- Headquarter location establishment;
- Collection of contact details and available communication methods.
Research Methodology
Marketing Agencies were collected via open sources using the following search methods:
- Open Google Search;
- Crunchbase search;
- Owler search;
- Linkedin search.
Websites traffic for individual marketing agencies was evaluated using the SimilarWeb service metrics.
Disclaimers
The study contains marketing agencies that take part in the formation of the gambling/gaming community. The collected information does not claim absolute completeness and is intermediate in the planned research cycle.
Conclusions
During the study, a dataset of 329 marketing agencies associated with gambling and gaming was formed. Revealed companies were then sorted into several groups as is listed below.
Top 10 Agencies by traffic in April 2023:
- Rock Content - 4,517,860;
- Noxinfluencer - 2,354,043;
- Mintegral - 1,264,136;
- Dentsu - 1,125,983;
- WebFX - 931,948;
- Sociabuzz - 816,218;
- Starngage - 775,705;
- 腾讯广告 - 752,163;
- Ironsource - 519,654;
- Cyberagent - 313,455;
Top 10 oldest agencies by foundation year:
- Havas Group - 1835;
- Fcb Global - 1873;
- Hakuhodo - 1895;
- Dentsu - 1901;
- Jack Morton Worldwide - 1939;
- LaneTerralever - 1962;
- Bbh Global - 1982;
- Marketing Results - 1988;
- KK BOLD - 1989;
- Brif Research Group - 1991.
Methodology
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