The UK: Home Category Data, The Consumer - Audio visual 2023 report offers a comprehensive insight into consumer attitudes in the UK audio visual market. The report focuses on eight key subcategories: overall audio visual, televisions, visual players, TV set top boxes, home audio equipment, portable audio equipment, optical equipment and games and consoles. Consumer data is based on our 2023 UK audio visual survey, using a panel of 2,000 nationally representative consumers.
Amazon has the highest conversion rate across all audio visual products
Replacement is the main motivation for consumers to purchase from the audio visual category
Key Highlights
Currys is the most shopped at retailer for televisionsAmazon has the highest conversion rate across all audio visual products
Replacement is the main motivation for consumers to purchase from the audio visual category
Reasons to Buy
- Identify the demographic profile of shoppers and average spend within each subcategory, allowing you to better target ranges
- Understand how drivers of purchase, such as range, price and quality, vary in importance among different demographics in order to maximise sales potential among target audiences
- 'Discover how channel usage for researching and purchasing is changing, to help target investment into growing areas.'
Table of Contents
- Definitions
- Consumer Penetration by Subcategory
- Replacement cycle
- Spending
- Retailer Use
- Retailer Profiles
- Retailer Drivers
- Retailer Improvements
- Channel Use
- Research Prior to Purchase
- Category-specific Questions
- Methodology & Contacts
- Consumer Penetration by Product, 2023
- Purchase Motivations, 2023
- Retailer Conversion Rates, 2023
- Retailers Purchased from by Subcategory (Top 5), 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice by Retailer, 2023
- Retailer Improvement Opportunities by Retailer, 2023
- Consumer Penetration, 2023
- Consumer Penetration by Subcategory, 2023
- Replacement Cycle, 2023
- Retailers Visited & Purchased from, 2023
- Retailer Profile - Amazon, 2023
- Retailer Profile - Currys, 2023
- Retailer Profile - Argos, 2023
- Retailer Profile - GAME, 2022
- Retailer Profile - Apple, 2023
- Retailer Usage by Demographic, 2023
- Drivers of Retailer Choice, 2023
- Retailer Improvement Opportunities, 2023
- Shopper Research Process, 2023
- Interaction with Staff Instore, 2023
- Channel Usage when Researching, 2023
- Channel Usage when Purchasing, 2023
- Online Fulfilment Methods, 2023
- Shopper Views on Online Shopping for Audio Visual, 2023
- Satisfaction with Online Shopping for Audio Visual, 2023
- Views Prior to Purchase, 2023
- Factors of Importance, 2023
- Size of Televisions Purchased, 2023
- Style of Televisions Purchased, 2023
- Television Display Types Purchased, 2023
- Television and Software Purchased, 2023
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Amazon
- AO.com
- Apple
- Argos
- ASDA
- Bang & Olufsen
- B&M
- Currys
- GAME
- Home Bargains
- John Lewis & Partners
- Tesco
