The Niche Clothing Trends in the Global Apparel Market report offers comprehensive insight into the niche clothing market. The report includes insight and analysis on key trends, alongside UK consumer survey data, and profiles of major brands in the market.
While 88.1% of niche shoppers purchased niche products from clothing specialists like ASOS and Next in the past 12 months, according to the publisher's monthly survey of 2,000 respondents conducted in April 2023, 71.1% feel that not enough retailers stock niche ranges, while 76.1% feel that there are fewer options available for niche clothing ranges than there are for standard sizes. Therefore it is crucial for mainstream players to invest in their inclusivity and niche range expansion to better appeal to consumers.
Brands must better faciliate the process of shopping for niche sizes by providing specific styling advice and more accurate clothing measurements
Adaptive clothing remains a largely untouched market, which brands have significant opportunity to capitalize on
While 88.1% of niche shoppers purchased niche products from clothing specialists like ASOS and Next in the past 12 months, according to the publisher's monthly survey of 2,000 respondents conducted in April 2023, 71.1% feel that not enough retailers stock niche ranges, while 76.1% feel that there are fewer options available for niche clothing ranges than there are for standard sizes. Therefore it is crucial for mainstream players to invest in their inclusivity and niche range expansion to better appeal to consumers.
Key Highlights
Niche clothing shoppers want brands to extend the sizing of core ranges in order to have more choice and shop the latest trendsBrands must better faciliate the process of shopping for niche sizes by providing specific styling advice and more accurate clothing measurements
Adaptive clothing remains a largely untouched market, which brands have significant opportunity to capitalize on
Reasons to Buy
- Identify the key trends shaping the niche clothing market and what innovative brands are doing to stay ahead
- Understand how the niche clothing market is evolving and the hurdles brands will face in the near future
- Understand consumer sentiment surrounding niche clothing in the UK and what this means for apparel brands' next steps.
Table of Contents
- EXECUTIVE SUMMARY
- KEY TRENDS
- Brands extend core size ranges in a bid to be more inclusive
- Sportswear players hone in on women’s health to boost sports participation
- Apparel brands are becoming more accessible to disabled consumers
- Petite and tall female shoppers still remain largely underserved
- UK CONSUMER SURVEY DATA
- Niche Categories Purchased
- Retailer Types Used to Purchase Niche Clothing
- Attitudes Towards Purchasing Niche Clothing
- BRANDS IN FOCUS
- Tommy Hilfiger
- ASOS
- Good American
- Seraphine
- Savage x Fenty and Skims
- BRANDS TO WATCH
- CONTACTS
- Niche womenswear categories purchased in the last 12 months (2023)
- Niche menswear categories purchased in the last 12 months (2023)
- Types of retailers used to purchase niche clothing in the last 12 months
- Agreement and disagreement with statements about niche clothing (2023)
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- Adidas
- ASOS
- Beyond Nine
- Bump & Milk
- Dorothy Perkins
- Ganni
- Good American
- H&M
- Long Tall Sally
- Marks & Spencer
- Miss Selfridge
- Modibodi
- New Look
- Next
- Nike
- Nobody's Child
- Oya Femtech Apparel
- Puma
- Reiss
- Rixo
- Savage x Fenty
- Seraphine
- Skims
- The Boohoo Group
- Tommy Hilfiger
- Topshop
- UGG
- Uniqlo
- Very
- Victoria's Secret
- Von Ruz
- Whistles
- Yitty
- Zalando
