Japan Advertising Market Summary, Competitive Analysis and Forecast to 2027

Advertising in Japan industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value and volume 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
The Japanese advertising industry had total revenues of $52,773.1 million in 2022, representing a compound annual growth rate (CAGR) of 0.2% between 2017 and 2022.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $15,910.2 million, equivalent to 30.1% of the industry's overall value.
According to the Japanese Cabinet Office, Japan's consumer confidence index increased from 33.9 in March 2023 to 35.4 in April 2023.

Scope

Save time carrying out entry-level research by identifying the size, growth, and leading players in the advertising market in Japan
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Japan
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Japan advertising market with five year forecasts by both value and volume

Reasons to Buy

What was the size of the Japan advertising market by value in 2022?
What will be the size of the Japan advertising market in 2027?
What factors are affecting the strength of competition in the Japan advertising market?
How has the market performed over the last five years?
Who are the top competitors in Japan's advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent M&A activity?

8 Company Profiles

8.1. Dentsu Group Inc.
8.2. Hakuhodo DY Holdings Inc
8.3. Asatsu-DK Inc.
8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables

Table 1: Japan advertising industry value: $ million, 2017-22
Table 2: Japan advertising industry category segmentation: % share, by value, 2017-2022
Table 3: Japan advertising industry category segmentation: $ million, 2017-2022
Table 4: Japan advertising industry geography segmentation: $ million, 2022
Table 5: Japan advertising industry value forecast: $ million, 2022-27
Table 6: Dentsu Group Inc.: key facts
Table 7: Dentsu Group Inc.: Annual Financial Ratios
Table 8: Dentsu Group Inc.: Key Employees
Table 9: Dentsu Group Inc.: Key Employees Continued
Table 10: Dentsu Group Inc.: Key Employees Continued
Table 11: Hakuhodo DY Holdings Inc: key facts
Table 12: Hakuhodo DY Holdings Inc: Annual Financial Ratios
Table 13: Hakuhodo DY Holdings Inc: Key Employees
Table 14: Asatsu-DK Inc.: key facts
Table 15: Asatsu-DK Inc.: Key Employees
Table 16: WPP plc: key facts
Table 17: WPP plc: Annual Financial Ratios
Table 18: WPP plc: Key Employees
Table 19: WPP plc: Key Employees Continued
Table 20: Japan size of population (million), 2018-22
Table 21: Japan gdp (constant 2005 prices, $ billion), 2018-22
Table 22: Japan gdp (current prices, $ billion), 2018-22
Table 23: Japan inflation, 2018-22
Table 24: Japan consumer price index (absolute), 2018-22
Table 25: Japan exchange rate, 2018-22

List of Figures

Figure 1: Japan advertising industry value: $ million, 2017-22
Figure 2: Japan advertising industry category segmentation: $ million, 2017-2022
Figure 3: Japan advertising industry geography segmentation: % share, by value, 2022
Figure 4: Japan advertising industry value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the advertising industry in Japan, 2022
Figure 6: Drivers of buyer power in the advertising industry in Japan, 2022
Figure 7: Drivers of supplier power in the advertising industry in Japan, 2022
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Japan, 2022
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Japan, 2022
Figure 10: Drivers of degree of rivalry in the advertising industry in Japan, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

Dentsu Group Inc.
Hakuhodo DY Holdings Inc
Asatsu-DK Inc.
WPP plc

Table Information

Report Attribute	Details
No. of Pages	46
Published	March 2023
Forecast Period	2022 - 2027
Estimated Market Value ( USD ) in 2022	$ 52.77 Billion
Forecasted Market Value ( USD ) by 2027	$ 56.31 Billion
Compound Annual Growth Rate	1.3%
Regions Covered	Japan

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Table Information

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