United States (US) Advertising Market Summary, Competitive Analysis and Forecast to 2027

Advertising in the United States industry profile provides top-line qualitative and quantitative summary information including: market share, market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
The US advertising industry had total revenues of $289,081.6 million in 2022, representing a compound annual growth rate (CAGR) of 2.2% between 2017 and 2022.
The retailer segment accounted for the industry's largest proportion in 2022, with total revenues of $63,609.4 million, equivalent to 22% of the industry's overall value.
According to the University of Michigan, the consumer confidence index in the US stood at 67 in February 2023, up from 64.9 in the previous month.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in the United States
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in the United States
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the United States advertising market with five year forecasts

Reasons to Buy

What was the size of the United States advertising market by value in 2022?
What will be the size of the United States advertising market in 2027?
What factors are affecting the strength of competition in the United States advertising market?
How has the market performed over the last five years?
Who are the top competitors in the United States' advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent strategic partnerships and M&A activity?

8 Company Profiles

8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Omnicom Group, Inc.
8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables

Table 1: United States advertising industry value: $ million, 2017-22
Table 2: United States advertising industry category segmentation: % share, by value, 2017-2022
Table 3: United States advertising industry category segmentation: $ million, 2017-2022
Table 4: United States advertising industry geography segmentation: $ million, 2022
Table 5: United States advertising industry value forecast: $ million, 2022-27
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 8: The Interpublic Group of Companies, Inc.: Key Employees
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: Annual Financial Ratios
Table 13: Publicis Groupe SA: Key Employees
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Publicis Groupe SA: Key Employees Continued
Table 16: Publicis Groupe SA: Key Employees Continued
Table 17: Omnicom Group, Inc.: key facts
Table 18: Omnicom Group, Inc.: Annual Financial Ratios
Table 19: Omnicom Group, Inc.: Key Employees
Table 20: Omnicom Group, Inc.: Key Employees Continued
Table 21: WPP plc: key facts
Table 22: WPP plc: Annual Financial Ratios
Table 23: WPP plc: Key Employees
Table 24: WPP plc: Key Employees Continued
Table 25: United States size of population (million), 2018-22
Table 26: United States gdp (constant 2005 prices, $ billion), 2018-22
Table 27: United States gdp (current prices, $ billion), 2018-22
Table 28: United States inflation, 2018-22
Table 29: United States consumer price index (absolute), 2018-22
Table 30: United States exchange rate, 2018-22

List of Figures

Figure 1: United States advertising industry value: $ million, 2017-22
Figure 2: United States advertising industry category segmentation: $ million, 2017-2022
Figure 3: United States advertising industry geography segmentation: % share, by value, 2022
Figure 4: United States advertising industry value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the advertising industry in the United States, 2022
Figure 6: Drivers of buyer power in the advertising industry in the United States, 2022
Figure 7: Drivers of supplier power in the advertising industry in the United States, 2022
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2022
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2022
Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

The Interpublic Group of Companies, Inc.
Publicis Groupe SA
Omnicom Group, Inc.
WPP plc

Table Information

Report Attribute	Details
No. of Pages	55
Published	March 2023
Forecast Period	2022 - 2027
Estimated Market Value ( USD ) in 2022	$ 289.08 Billion
Forecasted Market Value ( USD ) by 2027	$ 336.37 Billion
Compound Annual Growth Rate	3.0%
Regions Covered	United States

License	Format	Properties	Price
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ENTERPRISE LICENSE PDF	The product is a PDF.	This is an enterprise license, allowing all employees within your organization access to the product.	€695EUR$700USD£578GBP

Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Table Information

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