Brazil Advertising Market Summary, Competitive Analysis and Forecast to 2027

Advertising in Brazil industry profile provides top-line qualitative and quantitative summary information including: market size (value 2017-22, and forecast to 2027). The profile also contains descriptions of the leading players including key financial metrics and analysis of competitive pressures within the market.

Key Highlights

The advertising industry consists of revenues gained by any advertising activities or agencies providing advertising services, including display advertising services. All market data and forecasts are represented in nominal terms (i.e. without adjustment for inflation) and all currency conversions used in the creation of this report have been calculated using constant 2022 annual average exchange rates.
The Brazilian advertising industry had total revenues of $13,465.8 million in 2022, representing a compound annual growth rate (CAGR) of 8.1% between 2017 and 2022.
The food, beverage & personal/healthcare segment accounted for the industry's largest proportion in 2022, with total revenues of $2,757.3 million, equivalent to 20.5% of the industry's overall value.
According to the Getulio Vargas Foundation's (FGV), the seasonally adjusted consumer confidence index of Brazil increased from 75.5 points in December 2021 to 84.5 points in December 2022.

Scope

Save time carrying out entry-level research by identifying the size, growth, major segments, and leading players in the advertising market in Brazil
Use the Five Forces analysis to determine the competitive intensity and therefore attractiveness of the advertising market in Brazil
Leading company profiles reveal details of key advertising market players’ global operations and financial performance
Add weight to presentations and pitches by understanding the future growth prospects of the Brazil advertising market with five year forecasts

Reasons to Buy

What was the size of the Brazil advertising market by value in 2022?
What will be the size of the Brazil advertising market in 2027?
What factors are affecting the strength of competition in the Brazil advertising market?
How has the market performed over the last five years?
What are the main segments that make up Brazil's advertising market?

1 Executive Summary

1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive landscape

2 Market Overview

2.1. Market definition
2.2. Market analysis

3 Market Data

3.1. Market value

4 Market Segmentation

4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook

5.1. Market value forecast

6 Five Forces Analysis

6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape

7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent strategic partnerships and M&A activity?

8 Company Profiles

8.1. The Interpublic Group of Companies, Inc.
8.2. Omnicom Group, Inc.
8.3. Publicis Groupe SA
8.4. WPP plc

9 Macroeconomic Indicators

9.1. Country data

10 Appendix

10.1. Methodology
10.2. Industry associations
10.3. Related Research
10.4. About the Publisher

List of Tables

Table 1: Brazil advertising industry value: $ million, 2017-22
Table 2: Brazil advertising industry category segmentation: % share, by value, 2017-2022
Table 3: Brazil advertising industry category segmentation: $ million, 2017-2022
Table 4: Brazil advertising industry geography segmentation: $ million, 2022
Table 5: Brazil advertising industry value forecast: $ million, 2022-27
Table 6: The Interpublic Group of Companies, Inc.: key facts
Table 7: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 8: The Interpublic Group of Companies, Inc.: Key Employees
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 11: Omnicom Group, Inc.: key facts
Table 12: Omnicom Group, Inc.: Annual Financial Ratios
Table 13: Omnicom Group, Inc.: Key Employees
Table 14: Omnicom Group, Inc.: Key Employees Continued
Table 15: Publicis Groupe SA: key facts
Table 16: Publicis Groupe SA: Annual Financial Ratios
Table 17: Publicis Groupe SA: Key Employees
Table 18: Publicis Groupe SA: Key Employees Continued
Table 19: Publicis Groupe SA: Key Employees Continued
Table 20: Publicis Groupe SA: Key Employees Continued
Table 21: WPP plc: key facts
Table 22: WPP plc: Annual Financial Ratios
Table 23: WPP plc: Key Employees
Table 24: WPP plc: Key Employees Continued
Table 25: Brazil size of population (million), 2018-22
Table 26: Brazil gdp (constant 2005 prices, $ billion), 2018-22
Table 27: Brazil gdp (current prices, $ billion), 2018-22
Table 28: Brazil inflation, 2018-22
Table 29: Brazil consumer price index (absolute), 2018-22
Table 30: Brazil exchange rate, 2018-22

List of Figures

Figure 1: Brazil advertising industry value: $ million, 2017-22
Figure 2: Brazil advertising industry category segmentation: $ million, 2017-2022
Figure 3: Brazil advertising industry geography segmentation: % share, by value, 2022
Figure 4: Brazil advertising industry value forecast: $ million, 2022-27
Figure 5: Forces driving competition in the advertising industry in Brazil, 2022
Figure 6: Drivers of buyer power in the advertising industry in Brazil, 2022
Figure 7: Drivers of supplier power in the advertising industry in Brazil, 2022
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Brazil, 2022
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Brazil, 2022
Figure 10: Drivers of degree of rivalry in the advertising industry in Brazil, 2022

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

The Interpublic Group of Companies, Inc.
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc

Table Information

Report Attribute	Details
No. of Pages	54
Published	March 2023
Forecast Period	2022 - 2027
Estimated Market Value ( USD ) in 2022	$ 13.47 Billion
Forecasted Market Value ( USD ) by 2027	$ 16.86 Billion
Compound Annual Growth Rate	4.6%
Regions Covered	Brazil

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Key Highlights

Scope

Reasons to Buy

Table of Contents

Companies Mentioned (Partial List)

Table Information

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