Protective Films Market Size, Share, Trend, Forecast, Competitive Analysis, and Growth Opportunity: 2023-2028

Market Highlights

Protective films are adhesive films that are applied to various surfaces to safeguard them from damage, scratches, or contamination during manufacturing, transportation, installation, or renovation processes. These films are designed to be easily applied and removed without leaving residue or causing any damage to the underlying surface. Protective films are commonly used in industries such as construction, automotive, electronics, appliances, aviation, medical, and food & beverage. They can be found on a wide range of surfaces, including glasses, plastics, laminates, aluminum, metal, stones, and even carpets.

In the year 2020, the outbreak of the COVID-19 pandemic impacted all the industries across the globe, such as building & construction, automotive, aerospace, marine, electronics, and many more. Supply chain disruption, labor & material shortages, and lockdowns across the world were some of the major consequences of the Covid-19 pandemic witnessed across all industries. The protective films market witnessed a decline of -6.3% in the year 2020. However, the market recovered from the disruption brought on by the COVID pandemic in the year 2021, in the wake of economic recovery, increased demand, and the reopening of global markets.

The protective films market is estimated to grow at a healthy CAGR of 4.9% during the forecast period to reach a value of US$ 1.7 Billion in 2028. Major factors, such as increasing demand for protective films in various industries, including construction, transportation, electronics, and healthcare, are expected to fuel market growth during the forecast period. In addition to that, rapid urbanization and industrialization, growing population, and rise in disposable income are likely to act as catalysts for the growth of the protective films market.

Recent Market JVs and Acquisitions:

• In order to expand geographically and broaden their product offering, companies have been performing M&As and JVs. Some of which are the following
• In 2022, Polifilm Group to strengthen its presence in Central, South-Eastern, and Eastern Europe, acquired Berlin-based pro dis GmbH, a long-standing trading partner of POLIFILM PROTECTION and a sales specialist for markets in selected countries of Central, South-Eastern, and Eastern Europe
• In 2020, Pregis LLC announced the completion of its acquisition of So.Pr.Ad. SRL (Soprad). With the integration of So.Pr.Ad. SRL (Soprad), the PolyMask brand of Pregis LLC now offers solvent-rubber- and solvent-acrylic-based product solutions to customers across the globe

Market Segment Analysis

Based on the class type, the protective film market is segmented into adhesive-coated films and self-adhesive films. Self-adhesive protective film is expected to remain the larger and the faster-growing class type in the market during the forecast period. Major factors, such as increasing preference for self-adhesive protective films as they leave absolutely no residue on the surface, are easy to apply, and can be used on a variety of substrates, are expected to fuel the demand for self-adhesive protective films during the forecast period.

Based on the material type, the market is segmented into PE, PP, PET, PVC, and other films. PE is expected to remain the dominant material type to produce protective films in the market during the forecast period. PE protective films are cost-effective, lightweight, have good extensibility, and flexibility, and are environmentally friendly with no pollution. In addition to that, many manufacturers are focusing on sustainable development by using recycled materials. PE is recyclable and allows them to create eco-friendly products that can be recycled.

Based on the end-use industry, the market is segmented into building & construction, transportation, electronics & appliances, and others. Building & construction is likely to remain the dominant end-use industry type during the forecast period. Expanding worldwide construction industry, increasing spending in infrastructure development, and increasing demand for commercial and residential construction are expected to present a favorable business environment for protective film manufacturers during the forecast period.

In terms of regions, Asia-Pacific is expected to be the fastest-growing region for protective films during the forecast period. Growth is mainly driven by India and China due to increasing investment in infrastructure development, increase in automobile production, increasing population, and rapid urbanization.

Europe is expected to remain the biggest market for protective films during the forecast period. The presence of leading players, such as Chargeurs SA, Polifilm Group, and Bischof + Klein SE & Co. KG., in Europe coupled with the growing construction and automotive industry will drive the region’s market for protective films. North America is also likely to create sizeable opportunities in the coming five years.

The protective films market is segmented into the following categories

Protective Films Market, by Class Type

• Adhesive-Coated Films (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Self-Adhesive Films (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Protective Films Market, by Material Type

• PE Films (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• PP Films (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• PET Films (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• PVC Films (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Other Films (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Protective Films Market, by End-Use Industry Type

• Building & Construction (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Transportation (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Electronics & Appliances (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Others (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Protective Films Market, by Substrate Type

• Stainless Steel (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Aluminum (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Plastic (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Glass (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Pre-Coated Metals (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Laminates (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Stones (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Carpet (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)
• Others (Regional Analysis: North America, Europe, Asia-Pacific, and RoW)

Protective Films Market, by Region

• North America (Country Analysis: The USA, Canada, and Mexico)
• Europe (Country Analysis: Germany, France, The UK, and Rest of Europe)
• Asia-Pacific (Country Analysis: Japan, China, India, and the Rest of Asia-Pacific)
• Rest of the World (Country Analysis: Brazil, Argentina, and Others)

Key Players

The market is highly concentrated. Most of the major players compete in some of the governing factors including price, product offerings, regional presence, etc. The following are the key players in the protective films market. Most of the major players are focusing on the development of sustainable and recyclable products and expanding their geographical presence by shifting focus toward China and India as attractive markets.

• Chargeurs SA
• Polifilm Group
• Nitto Denko Corporation
• Pregis LLC
• Berry Global Inc
• Bischof + Klein SE & Co. KG
• XPEL Inc
• American Blitrite Inc
• E.I. Du Pont De Nemours and Company
• Resonac Holdings Corporation
• 3M Company
• Ecoplast Ltd

Research Methodology

This strategic assessment report provides a comprehensive analysis that reflects today’s protective films market realities and future market possibilities for the forecast period. The report segments and analyzes the market in the most detailed manner in order to provide a panoramic view of the market. The vital data/information provided in the report can play a crucial role for the market participants as well as investors in the identification of the low-hanging fruits available in the market as well as to formulate the growth strategies to expedite their growth process.

This report offers high-quality insights and is the outcome of a detailed research methodology comprising extensive secondary research, rigorous primary interviews with industry stakeholders, and validation and triangulation with the publisher's internal database and statistical tools. More than 1,000 authenticated secondary sources, such as company annual reports, fact books, press releases, journals, investor presentations, white papers, patents, and articles, have been leveraged to gather the data. The publisher conducted more than 15 detailed primary interviews with the market players across the value chain in all four regions and industry experts to obtain both qualitative and quantitative insights.

Report Features

This report provides market intelligence in the most comprehensive way. The report structure has been kept such that it offers maximum business value. It provides critical insights into the market dynamics and will enable strategic decision-making for the existing market players as well as those willing to enter the market. The following are the key features of the report:

• Market structure: Overview, industry life cycle analysis, supply chain analysis
• Market environment analysis: Growth drivers and constraints, Porter’s five forces analysis, SWOT analysis
• Market trend and forecast analysis
• Market segment trend and forecast
• Competitive landscape and dynamics: Market share, Product portfolio, New Product Launches, etc
• COVID-19 impact and its recovery curve
• Attractive market segments and associated growth opportunities
• Emerging trends
• Strategic growth opportunities for the existing and new players
• Key success factors.