The false lashes market size was valued at $1.28 Billion in 2021 and is estimated to reach $2.39 Billion by 2031, registering a CAGR of 6.5% from 2022 to 2031. False lashes are used by people having short or thin eyelashes. These are made up of synthetic or human hairs and are used with a magnetic stripe or a different pack of glue to fix with natural eyelash. Eyelashes enhance the thickness, curliness, and length of the natural eyelash, hence providing better looks and enhancing beauty. Eyelashes come in different sizes, colors, shapes, and fibers for satisfying the needs of all users.
In addition, customizable eyelashes are also being manufactured by some players which can be changed and used as per the preference of the customer, making the product more flexible to use. Innovations in the industry are leading to the development of eyelashes that can stay for longer periods and can be used while sleeping, bathing, or swimming.
Fashion trends have a significant impact on the growth of the false lashes market and influence consumer demand for false lashes as a fashion accessory. Fashion trends promote a certain look, or style, that includes dramatic eye makeup, and false lashes become a key component in achieving that desired look. In recent years, there has been a trend towards fuller, longer, and more dramatic eyelashes, which has been popularized by celebrities, social media influencers, and beauty gurus. This trend has led to a surge in demand for false lashes. Additionally, fashion trends often inspire new product launches and collaborations within the beauty industry. Makeup brands release new false lash styles and designs that are inspired by runway shows or celebrity looks. These collaborations and new product launches can create excitement and anticipation among consumers, which is expected to drive the growth of the false lashes market.
The demand for false lashes is growing rapidly, with more and more consumers opting for this cosmetic product and beauty products. False lashes have become a popular choice for makeup enthusiasts, brides, celebrities, and people looking to enhance their natural beauty. False lashes are available in a wide range of styles, from natural-looking to dramatic and bold. This offers customers a variety of options to choose from, depending on their preferences and occasion. With the increasing demand for natural-looking eyelashes, the manufacturers are offering different types of lashes which is similar to the original eyelashes. The increasing demand for natural lashes is expected to propel the growth of the market in the upcoming years.
Online retail platform is the major driver for the global false lashes market growth. Presently, numerous retailers are associating or have their own web-based retail stores where consumers can gain information about manufacturers and their products. A significant rise has been witnessed in the number of online shoppers, owing to the availability of varied product options and price comparison on online shopping sites. This is useful for retailers due to zero expenditure on physical outlets or stores. One of the major reasons behind consumers preferring online shopping online is that they can read reviews provided by other users and compare various stores, products, and prices by different sellers. Furthermore, an increase in e-commerce sales, improvement in logistics services, ease in payment options, and the facility to enter into new international markets by major brands significantly contribute toward the growth of the global market.
Improvement in economic conditions is a key factor that contributes to the growth of the market. An increase in per capita disposable income enhances the spending capacity of consumers, leading to a rise in expenditure on personal grooming, which is expected to boost the growth of the false lashes market. The rise in spending capacity is further anticipated to improve the standard of living, enabling consumers to buy premium grooming products, which in turn, fosters the demand in the false lashes market. In addition, the increase in disposable income in the developing countries of Asia such as India and China has increased the expenditure on eye makeup products, which further drives the growth of the global market.
Synthetic false lashes can cause some allergic reactions on the skin owing to the synthetic compound and adhesive used to stick the lashes. Synthetic false lashes contain concentrated and active compounds that can cause allergic reactions such as swelling, itching, red spot, skin irritation, and burning. The risk associated with false lashes is expected to hamper the growth of the false lashes market.
According to the market analysis, the false lashes market is segmented on the basis of type, raw material, distribution channel, and region. On the basis of type, the market is divided into colored lashes, regular lashes, decorative lashes, and others. On the basis of raw material, the market is classified into human hair, synthetic hair, feather, metal, and others. As per distribution channel, the market is categorized into e-commerce, offline retailers, malls and hypermarkets, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The players in the false lashes market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the false lashes market.
Some of the key players profiled in the false lashes market analysis include Gianni Lashes, Velour Beauty, Inc., Tarte, Inc., Plumage Lash Factory, HB USA Holdings, Inc., Qingdao IMI lashes Co., Ltd., PT Bio Takara, Esqido Ltd., Lilly Lashes, LLC, KISS Products, Inc., PT Bintang Mas Triyasa, Static Nails, Dolvlashes, PT. Royal Korindah, Tatti Lashes, Levi Lashes, Momi Eyelash Co., Ltd, Xtreme Lashes, LLC., Elegant Lashes by Katie, and House of Lashes.
In addition, customizable eyelashes are also being manufactured by some players which can be changed and used as per the preference of the customer, making the product more flexible to use. Innovations in the industry are leading to the development of eyelashes that can stay for longer periods and can be used while sleeping, bathing, or swimming.
Fashion trends have a significant impact on the growth of the false lashes market and influence consumer demand for false lashes as a fashion accessory. Fashion trends promote a certain look, or style, that includes dramatic eye makeup, and false lashes become a key component in achieving that desired look. In recent years, there has been a trend towards fuller, longer, and more dramatic eyelashes, which has been popularized by celebrities, social media influencers, and beauty gurus. This trend has led to a surge in demand for false lashes. Additionally, fashion trends often inspire new product launches and collaborations within the beauty industry. Makeup brands release new false lash styles and designs that are inspired by runway shows or celebrity looks. These collaborations and new product launches can create excitement and anticipation among consumers, which is expected to drive the growth of the false lashes market.
The demand for false lashes is growing rapidly, with more and more consumers opting for this cosmetic product and beauty products. False lashes have become a popular choice for makeup enthusiasts, brides, celebrities, and people looking to enhance their natural beauty. False lashes are available in a wide range of styles, from natural-looking to dramatic and bold. This offers customers a variety of options to choose from, depending on their preferences and occasion. With the increasing demand for natural-looking eyelashes, the manufacturers are offering different types of lashes which is similar to the original eyelashes. The increasing demand for natural lashes is expected to propel the growth of the market in the upcoming years.
Online retail platform is the major driver for the global false lashes market growth. Presently, numerous retailers are associating or have their own web-based retail stores where consumers can gain information about manufacturers and their products. A significant rise has been witnessed in the number of online shoppers, owing to the availability of varied product options and price comparison on online shopping sites. This is useful for retailers due to zero expenditure on physical outlets or stores. One of the major reasons behind consumers preferring online shopping online is that they can read reviews provided by other users and compare various stores, products, and prices by different sellers. Furthermore, an increase in e-commerce sales, improvement in logistics services, ease in payment options, and the facility to enter into new international markets by major brands significantly contribute toward the growth of the global market.
Improvement in economic conditions is a key factor that contributes to the growth of the market. An increase in per capita disposable income enhances the spending capacity of consumers, leading to a rise in expenditure on personal grooming, which is expected to boost the growth of the false lashes market. The rise in spending capacity is further anticipated to improve the standard of living, enabling consumers to buy premium grooming products, which in turn, fosters the demand in the false lashes market. In addition, the increase in disposable income in the developing countries of Asia such as India and China has increased the expenditure on eye makeup products, which further drives the growth of the global market.
Synthetic false lashes can cause some allergic reactions on the skin owing to the synthetic compound and adhesive used to stick the lashes. Synthetic false lashes contain concentrated and active compounds that can cause allergic reactions such as swelling, itching, red spot, skin irritation, and burning. The risk associated with false lashes is expected to hamper the growth of the false lashes market.
According to the market analysis, the false lashes market is segmented on the basis of type, raw material, distribution channel, and region. On the basis of type, the market is divided into colored lashes, regular lashes, decorative lashes, and others. On the basis of raw material, the market is classified into human hair, synthetic hair, feather, metal, and others. As per distribution channel, the market is categorized into e-commerce, offline retailers, malls and hypermarkets, and others. Region-wise, the market is analyzed across North America (the U.S., Canada, and Mexico), Europe (Germany, France, Italy, Spain, UK, Russia, and rest of Europe), Asia-Pacific (China, Japan, India, South Korea, Australia, Thailand, Malaysia, Indonesia, and rest of Asia-Pacific), and LAMEA (Brazil, South Africa, Saudi Arabia, UAE, Argentina, and rest of LAMEA).
The players in the false lashes market have adopted acquisition, business expansion, partnership, collaboration, and product launch as their key development strategies to increase profitability and improve their position in the false lashes market.
Some of the key players profiled in the false lashes market analysis include Gianni Lashes, Velour Beauty, Inc., Tarte, Inc., Plumage Lash Factory, HB USA Holdings, Inc., Qingdao IMI lashes Co., Ltd., PT Bio Takara, Esqido Ltd., Lilly Lashes, LLC, KISS Products, Inc., PT Bintang Mas Triyasa, Static Nails, Dolvlashes, PT. Royal Korindah, Tatti Lashes, Levi Lashes, Momi Eyelash Co., Ltd, Xtreme Lashes, LLC., Elegant Lashes by Katie, and House of Lashes.
Key Benefits For Stakeholders
- This report provides a quantitative analysis of the market segments, current trends, estimations, and dynamics of the false lashes market analysis from 2021 to 2031 to identify the prevailing false lashes market opportunities.
- The market research is offered along with information related to key drivers, restraints, and opportunities.
- Porter's five forces analysis highlights the potency of buyers and suppliers to enable stakeholders make profit-oriented business decisions and strengthen their supplier-buyer network.
- In-depth analysis of the false lashes market segmentation assists to determine the prevailing market opportunities.
- Major countries in each region are mapped according to their revenue contribution to the global market.
- Market player positioning facilitates benchmarking and provides a clear understanding of the present position of the market players.
- The report includes the analysis of the regional as well as global false lashes market trends, key players, market segments, application areas, and market growth strategies.
Key Market Segments
By Type
- Colored Lashes
- Regular Lashes
- Decorative Lashes
- Others
By Raw Material
- Human Hair
- Synthetic Hair
- Feather
- Metal
- Other
By Distribution Channel
- E-commerce
- Offline Retailers
- Malls and Hypermarket
- Others
By Region
- North America
- U.S.
- Canada
- Mexico
- Europe
- Germany
- France
- Italy
- Spain
- UK
- Russia
- Rest of Europe
- Asia-Pacific
- China
- Japan
- India
- South Korea
- Australia
- Thailand
- Malaysia
- Indonesia
- Rest of Asia-Pacific
- LAMEA
- Brazil
- South Africa,
- Saudi Arabia
- UAE
- Argentina
- Rest of LAMEA
Key Market Players
- Gianni Lashes
- Velour Beauty, Inc.
- Tarte, Inc.
- Plumage Lash Factory
- HB USA Holdings, Inc.
- Qingdao IMI lashes Co., Ltd.
- Esqido Ltd.
- Lilly Lashes, LLC
- PT Bintang Mas Triyasa
- Static Nails
- Dolvlashes
- Tatti Lashes
- Levi Lashes
- Momi Eyelash Co., Ltd
- Xtreme Lashes, LLC.
- House of Lashes
- PT Bio Takara
- KISS Products, Inc.
- PT. Royal Korindah
- Elegant Lashes By Katie
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Table of Contents
CHAPTER 1: INTRODUCTION
CHAPTER 2: EXECUTIVE SUMMARY
CHAPTER 3: MARKET OVERVIEW
CHAPTER 4: FALSE LASHES MARKET, BY TYPE
CHAPTER 5: FALSE LASHES MARKET, BY RAW MATERIAL
CHAPTER 6: FALSE LASHES MARKET, BY DISTRIBUTION CHANNEL
CHAPTER 7: FALSE LASHES MARKET, BY REGION
CHAPTER 8: COMPETITIVE LANDSCAPE
CHAPTER 9: COMPANY PROFILES
List of Tables
List of Figures
Companies Mentioned
- Gianni Lashes
- Velour Beauty, Inc.
- Tarte, Inc.
- Plumage Lash Factory
- HB USA Holdings, Inc.
- Qingdao IMI lashes Co., Ltd.
- Esqido Ltd.
- Lilly Lashes, LLC
- PT Bintang Mas Triyasa
- Static Nails
- Dolvlashes
- Tatti Lashes
- Levi Lashes
- Momi Eyelash Co., Ltd
- Xtreme Lashes, LLC.
- House of Lashes
- PT Bio Takara
- KISS Products, Inc.
- PT. Royal Korindah
- Elegant Lashes By Katie
Methodology
The analyst offers exhaustive research and analysis based on a wide variety of factual inputs, which largely include interviews with industry participants, reliable statistics, and regional intelligence. The in-house industry experts play an instrumental role in designing analytic tools and models, tailored to the requirements of a particular industry segment. The primary research efforts include reaching out participants through mail, tele-conversations, referrals, professional networks, and face-to-face interactions.
They are also in professional corporate relations with various companies that allow them greater flexibility for reaching out to industry participants and commentators for interviews and discussions.
They also refer to a broad array of industry sources for their secondary research, which typically include; however, not limited to:
- Company SEC filings, annual reports, company websites, broker & financial reports, and investor presentations for competitive scenario and shape of the industry
- Scientific and technical writings for product information and related preemptions
- Regional government and statistical databases for macro analysis
- Authentic news articles and other related releases for market evaluation
- Internal and external proprietary databases, key market indicators, and relevant press releases for market estimates and forecast
Furthermore, the accuracy of the data will be analyzed and validated by conducting additional primaries with various industry experts and KOLs. They also provide robust post-sales support to clients.
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