1h Free Analyst Time
The authentication and brand protection market is forecasted to grow by USD 1.76 billion during 2023-2028, accelerating at a CAGR of 8.25% during the forecast period. The report on the authentication and brand protection market provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.Speak directly to the analyst to clarify any post sales queries you may have.
The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by increasing volume of online transactions, increasing incidents of counterfeiting, and presence of government regulations and associations to curb counterfeiting.
The authentication and brand protection market is segmented as below:
By Technology
- Non-digital
- Digital
By Method
- Smartphone authentication
- Blockchain authentication
By Geographical Landscape
- North America
- Europe
- APAC
- South America
- Middle East and Africa
The report on the authentication and brand protection market covers the following areas:
- Authentication and brand protection market sizing
- Authentication and brand protection market forecast
- Authentication and brand protection market industry analysis
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.
The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive research - both primary and secondary. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast the accurate market growth.
Table of Contents
1 Executive Summary
2 Market Landscape
3 Market Sizing
4 Historic Market Size
5 Five Forces Analysis
6 Market Segmentation by Technology
7 Market Segmentation by Method
8 Customer Landscape
9 Geographic Landscape
10 Drivers, Challenges, and Opportunity/Restraints
11 Competitive Landscape
12 Competitive Analysis
13 Appendix
360 degree market analysis
List of Exhibits
Executive Summary
The following companies are recognized as the key players in the global authentication and brand protection market: 3M Co., AlpVision SA, Applied DNA Sciences Inc., Authentic Vision GmbH, Authentix Inc., Avery Dennison Corp., Centro Grafico DG SpA, Crane Holdings Co., De La Rue PLC, Digimarc Corp., Eastman Kodak Co., Ennoventure Inc., Giesecke Devrient GmbH, HID Global Corp., Infineon Technologies AG, Merck KGaA, Optel Group, Shriram Veritech Solutions Pvt. Ltd., STMicroelectronics International N.V., and Wisekey International Holding AG.Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is rising deployment of blockchain technology."
According to the report, one of the major drivers for this market is the increasing volume of online transactions.
The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.
Companies Mentioned (Partial List)
A selection of companies mentioned in this report includes, but is not limited to:
- 3M Co.
- AlpVision SA
- Applied DNA Sciences Inc.
- Authentic Vision GmbH
- Authentix Inc.
- Avery Dennison Corp.
- Centro Grafico DG SpA
- Crane Holdings Co.
- De La Rue PLC
- Digimarc Corp.
- Eastman Kodak Co.
- Ennoventure Inc.
- Giesecke Devrient GmbH
- HID Global Corp.
- Infineon Technologies AG
- Merck KGaA
- Optel Group
- Shriram Veritech Solutions Pvt. Ltd.
- STMicroelectronics International N.V.
- Wisekey International Holding AG
