Achieve success by becoming the change maker you were always meant to be.
What is a matriarch? For one thing, you can tell she's in charge the second she walks into a room. She's bold, she's fierce, and she's got her own unique style. The matriarch isn't some crusty old lady dressed head-to-toe in black who sits at the head of the table barking demands at Sunday dinner. The modern matriarch is alive and vivacious. She's purposeful and deliberate about everything, from her career, to her home, to her family, to what she eats for lunch. She is not second guessing herself but moving herself and those she loves boldly into the future.
The matriarch’s vision for her career is as big as her love for her family, and she's paid her worth for work she's passionate about. The matriarch knows exactly what she wants the end game to be and she has the power to make it come to fruition. Simply put: she has her act together and you feel safer and more secure when you're in her presence. So, the question is, how does one become her? This book answers that question and more.
• Recast yourself
• Own your wins
• Define your legacy
• Leverage your success
Written by the CEO of a multimillion-dollar startup, The Matriarch Rules provides you with guidelines that empower you to find personal success and growth in being the compassionate, powerful, and forward-thinking woman you are.
Table of Contents
Acknowledgments xi
Introduction: Becoming a Modern Matriarch 1
The Modern Matriarch 2
Loved, but Not Cared for 3
A Craving for “Normal” 4
A Truth Moment 5
When “Wise Counsel” Appears 6
A Matriarch Today 7
Chapter 1 The Matriarch is the CEO 9
Homeless but Not Helpless 10
Use Your Resources 12
Getting on Our Feet 15
From Baby Blues to Business Partner 16
Roles and Responsibilities of the Matriarch 18
Chapter 2 A Matriarch’s Future is Based on Her Actions Today 29
Take History-changing Actions 30
Tally Your Successes and Not Your Failures 32
Write the Story of You: A Woman Destined for Great Success 35
Live Each Day to the Fullest, and Feel Like You Absolutely Slayed it 38
Protect Your Dreams with Your Life! 39
Chapter 3 The Four Big Lies 41
Lie #1: I’ll Try 43
Lie #2: I’m Too Busy 45
Lie #3: I Can’t 50
Lie #4: I Had No Choice 55
Chapter 4 A Matriarch Owns Her Decisions 57
Meet Suzie, a Woman in Need of Wise Counsel 59
The Co-signer: Does She Co-sign Your Agenda or Her Own? 62
Wise Counsel: She Paints the Big Picture without an Agenda 63
Confidence is Key 63
Decision-making 101 67
Chapter 5 Attention! We No Longer Work for Free! 73
We All Want a Bigger, Better Boat and Working for Free is Not How We’ll Get It! 75
Calling All Matriarchs! Viva la Revolution! 82
Chapter 6 A Life and Business That’s Carefully Crafted 93
Branding: Just Do it 94
People are Their Own Brands 94
Rebuilding Your Brand Based on Your Authentic Self 97
Your Brand Aesthetic: are You Bland or On Brand? 101
Your Personal Style Guide 104
Your Family Has Also Been Branded 105
The Wedding Therapist: Finding the Starting Point for Her Business’s Brand 106
A Carefully Crafted Matriarch Business 108
Chapter 7 Time Management and the Five Rules of Business 113
Time Management 114
Let’s Go Make Some Money, Matriarch! 117
Rule #1: It Starts with a Plan 119
Rule #2: It’s Got to Be Legal 121
Rule #3: It Takes a Systematic Approach 123
Rule #4: Marketing is a Never-ending Process 124
Rule #5: You’ve Got to Be Found on the Web 126
Manage Your Time and Follow the Rules 128
Chapter 8 The Payoff is Personal 131
Confidence Can Overcome an Old Message 131
Confidence, Meet Systems and Tools 133
Passion: A Strong and Barely Controllable Emotion 134
Inspiration and Motivation 137
Maintaining Motivation 140
Pressure is How Diamonds are Made 142
A Matriarch Maintains and Protects What She Builds 143
Make NOT Having These F.E.A.R.S. Your Biggest Fears 144
Chapter 9 A Matriarch Leaves a Great Legacy 147
What Exactly is a Legacy? 148
Leaving a Legacy Whether You Like it or Not . . . 148
My Mom, Shari . . . 149
A Matriarch Lives an Intentional Life 150
A Matriarch Cultivates an Inner Sanctum 151
A Matriarch Gives and Takes 152
A Matriarch Rocks Out to Her Own Soundtrack 153
A Matriarch Knows Her Language is Her Legacy 154
A Matriarch Switches Gears When Necessary 155
Live Like a Matriarch and Leave a Legacy Worthy of a Matriarch! 156
About the Author 159
Index 161
