Strategies and concepts for mission-based fundraising
From the world’s first school of philanthropy, Achieving Excellence in Fundraising is the leading fundraising textbook based on research and steeped in practical expertise. It has long been the go-to reference for fundraising principles, concepts, and techniques. Topics include donor motivations and behaviors, engaging donors at all levels, inclusive and ethical fundraising, and more, with contributions from noted experts in the field. You'll gain insight into the practice of fundraising and the fundraising cycle, reinforced by discussion questions, application exercises, and research-based recommendations.
This 5th edition of Achieving Excellence in Fundraising is reimagined to meet the needs of today’s fundraisers, their nonprofit employers, and the causes they serve, while maintaining key concepts that stand the test of time. Compelling and timely topics new to this edition include donor-advised funds, crowdfunding, raising money in challenging times, fundraising for social advocacy, and more. The needs of fundraising educators are also a central consideration in the book's organization and contents. Discover why Achieving Excellence in Fundraising is the leading textbook and reference in the field!
- Learn the key principles and techniques of philanthropic fundraising, from the experts at the Indiana University Lilly Family School of Philanthropy
- Consider today's most pressing issues in fundraising - using research and data to inform practice, engaging a diversity of donors, expressing gratitude effectively, and much more
- Utilize research-based fundraising strategies to enhance the success of your organization’s efforts and to achieve your professional goals
Chapters are written by faculty, alumni, and associates of the prestigious Lilly Family School of Philanthropy. The newest edition of this trusted work is an essential source of information for anyone in the fundraising space.
Table of Contents
List of Tables, Figures, and Exhibits xv
Foreword xix
Preface xxiii
Acknowledgments xxix
The Editors xxxiii
Author Bios xxxvii
Part One: Philanthropic Concepts For Fundraising 1
1 Developing a Personal Philosophy of Fundraising 3
Eugene R. Tempel and Sarah K. Nathan
2 A Commitment to Ethical Fundraising 13
Anne Bergeron and Eugene R. Tempel
3 Legal Aspects of Fundraising 23
Philip M. Purcell
4 Theory in Fundraising 35
Ruth K. Hansen
5 The Joy of Giving 45
Sara Konrath
Part Two: Contemporary Dynamics Of Fundraising 57
6 The Philanthropic Context for Fundraising 59
Pat Danahey Janin and Dwight F. Burlingame
7 Fundraising in Challenging Times: Crisis, Survival, and Transformation 69
Amir Pasic
8 Fundraising across Nonprofit Subsectors 79
Anna Pruitt
9 Global Philanthropy and Cross-Cultural Fundraising 91
Charles Sellen and Lilya Wagner
10 Fundraising for Advocacy and Social Change 103
Shariq Siddiqui and Katherine Badertscher
Part Three: An Organizational Foundation For Fundraising 113
11 Preparing the Organization for Fundraising 115
Jane Chu
12 Building a Comprehensive Fundraising Program 127
Jeri Patricia Gabbert and Paula J. Jenkins
13 Articulating a Case for Support 141
Timothy L. Seiler
14 Identifying and Qualifying Potential Donors 153
Catherine Brown and LaKoya S. Gardner
15 Budgeting and Evaluation in Fundraising 167
Erik J. Daubert
16 Marketing for Strategic Fundraising 183
Aja May Pirtle and Margaret M. Maxwell
17 Integrating Principles of Donor Relations 195
Patrick C. Dwyer and Susan B. Perry
Part Four: The Fundraising Team 205
18 Fundraisers: Stewards of Philanthropy 207
Genevieve G. Shaker and Sarah K. Nathan
19 Fundraising Planning, Management, and Leadership 217
Bill Stanczykiewicz
20 Engaging the Board for Fundraising 229
M. Gasby Brown
21 Working with Volunteer Fundraisers 243
Tyrone McKinley Freeman and Beth Breeze
Part Five: Building And Supporting The Donor Base 255
22 The Annual Giving Program 257
Sarah K. Nathan
23 Crafting Compelling Appeals 269
Heather A. O’Connor
24 Developing Digital Fundraising Strategies 279
Nathan Hand and Yannan Li
25 Planning Events with Purpose 293
Roberta L. Donahue and Caitlin Deranek Stewart
Part Six: Engaging The Diversity Of Individual Donors 305
26 Understanding Individual Donors 307
Pamala Wiepking
27 The Role of Religion in Giving 319
David P. King and Rafia Khader
28 Women and Philanthropy 329
Jeannie Infante Sager and Debra J. Mesch
29 Philanthropy among Communities of Color 337
Una Osili and Sarah King Bhetaria
30 LGBTQ Philanthropy 347
Elizabeth J. Dale
31 Differentiating Generations and Their Giving 357
Patricia Snell Herzog
32 High Net Worth Household Giving Insights 367
Patrick Rooney, Kidist Yasin, and Lijun He
Part Seven: Strategies For Major Donors And Institutional Funders 379
33 Co-Creating Major Gifts 381
Maarten Bout and James M. Hodge
34 The Invitation to Give 393
Genevieve G. Shaker
35 Campaign Essentials 405
Aaron Conley
36 Planned Giving Principles 419
Russell N. James III
37 Donor-Advised Fund (DAF) Basics 429
Danielle Vance-McMullen and H. Daniel Heist
38 Overview of Grantmaking Foundations 441
Pat Danahey Janin and Angela Logan
39 Business Sector Fundraising 453
Dwight F. Burlingame and Bill Stanczykiewicz
References 465
Index 513
