Equip your small business for dramatic growth and success in any environment
In Small Business Revolution: How Owners and Entrepreneurs Can Succeed, small business expert and President and CEO of Deluxe Corp. Barry C. McCarthy delivers a stirring combination of uplifting narrative and small business instruction manual. Featuring inspiring stories from the company’s 106-year history and anecdotes from its Emmy-nominated TV show Small Business Revolution, this book offers readers the opportunity to learn how to grow and thrive in their business in any environment, from a booming economy to a post-pandemic marketplace.
Whether you're just starting to plan your new business or you are a seasoned veteran in the small business trenches, you'll discover a wealth of information to help you structure your business to reach customers, find talent, understand finances, and so much more. You'll find guidance on:
- How to get your costs in line when your expenses have changed
- Mastering new tools to manage payments and payroll, including contactless and remote payments
- Maintaining relationships with your existing customers while reaching out to new ones
- How to manage cash and, how to retain employees through lean times, and more
Perfect for the millions of brave, courageous, and strong individuals who plan to start or run a small business during one of the most challenging times in recent memory, Small Business Revolution is an indispensable guide to helping your enterprise survive and succeed during unprecedented challenges.
Table of Contents
Chapter 1 The Small Business: You are a Very Big Part of America 01
Chapter 2 Why? Tough Questions, Tough Decisions 13
Chapter 3 Crucial Numbers 29
Chapter 4 Concentric Circles 49
Chapter 5 Getting Visible 65
Chapter 6 Bringing in Business 87
Chapter 7 The Craft of Persuasion 101
Chapter 8 Relationships 123
Chapter 9 Vulnerabilities 139
Chapter 10 The Power of Email 147
Chapter 11 The Right Way to Use Social Media 161
Chapter 12 Power Tools 175
Chapter 13 Your Team 191
Chapter 14 Eyes Wide Open 201
Epilogue: When to Abandon the Dream? 207
Notes 213
Acknowledgments 217
About the Author 221
Index 223
