Start and grow a durable business in the rapidly growing wellness industry!
As we emerge from COVID-19 the world sits on the cusp of a massive wave of wellness industry growth. This "Fourth Wave of Wellness" will bring hundreds of millions more people into healthier, happier lifestyles, creating millions of jobs and producing massive entrepreneurial opportunities. Whether your goal is to work from home, open a neighborhood wellness studio or launch the next global wellness brand, Building a Wellness Business That Lasts is your definitive guide.
Wellness has become one of the largest and most important business opportunities of our age, fueled by massive societal trends, rapid technology innovations, and hundreds of thousands of wellness business entrepreneurs. Independent teachers, trainers, and therapists and studio, gym, spa, and salon owners across the globe are transforming shopping malls and downtown districts with wellness experiences that help hundreds of millions of people live healthier, happier lives.
Author Rick Stollmeyer is the co-founder and CEO of Mindbody, Inc., the leading technology platform for the wellness industry. Over more than two decades, Rick built Mindbody from a garage startup into a multi-billion-dollar technology platform for the wellness industry, helping thousands of wellness business owners achieve their visions in the process. This experience has given Rick a front row seat to the explosive growth of the wellness industry. He brings that unique experience and his passion for entrepreneurship to Building a Wellness Business That Lasts. This book will inspire and inform you at the same time and will serve as a powerful guide you can refer to on your path to success.
Table of Contents
Introduction 1
Part I Understand the Wellness Industry 9
Chapter 1 Making a Living in Wellness 11
Chapter 2 The Seven Dimensions of Wellness and Maslow’s Hierarchy of Needs 17
Chapter 3 The Generational Lens 25
Chapter 4 The Future of Wellness in a Post-COVID World 37
Part II Prepare Yourself for a Hero’s Journey 43
Chapter 5 First Things First: Identify What You Love, Get Certified, and Work in the Industry 45
Chapter 6 Five Essential Traits of Successful Wellness Entrepreneurs 49
Chapter 7 Five Financial Metrics Every Entrepreneur Must Know 69
Chapter 8 Embracing the Holy Grail: Sustained Profitability and Value Creation 75
Part III Conceive Your Business 83
Chapter 9 Select Your Mentor, Lawyer, and Accountant 85
Chapter 10 Define Your Target Market 95
Chapter 11 Evaluate Retail versus Home-Based and Virtual Business Options 101
Chapter 12 Lay Your Foundation with Your Competitive Advantage 107
Part IV Plan Your Business 123
Chapter 13 Create a Vibrant Company Culture with Purpose and Core Values 125
Chapter 14 Design Your Role 137
Chapter 15 Select Your Integrated Software and Payments Platform 147
Chapter 16 Assemble Your Business Plan 159
Part V Launch Your Business 169
Chapter 17 Launch Your Website and Establish Your Online Presence 171
Chapter 18 Secure Your Financing 181
Chapter 19 Grow Your Clientele with Paid Marketing That Works 191
Chapter 20 Fuel Your Business with Effective Leadership 201
Part VI Keep Your Cup Full 207
Chapter 21 Staying Well as a Wellness Entrepreneur 209
Appendix - Resources for Wellness Professionals and Entrepreneurs 217
Acknowledgments 223
About the Author 225
Index 227
