Discover how to move forward with your own company’s digital transformation with this accessible new resource from a global leader in his field
In The Digital Frontier, experienced executive and distinguished author Ajay Sohoni delivers a relatable and readable reference for corporate executives who need the knowledge and confidence to build lasting digital change within their enterprise. From marketing to commercial, supply chain, and finance, the book offers actionable insights in an accessible format, full of anecdotes, humor, and case examples. You’ll learn which areas to focus on and which not to worry about as you craft your own custom transformation journey. In the book, you’ll also find:
- A demystification of the startup world for executives and an explanation of why unicorns exist (and so often ultimately fail)
- A detailed description of the digital transformation gripping companies across a variety of industries in functional areas including advertising, engagement, commerce, product development, manufacturing, and corporate functions
- A simplified 4-stage framework for companies to start from scratch and build valuable use cases
Perfect for executives in consumer-facing companies, corporate managers and leaders, business unit heads and management teams, The Digital Frontier is also an indispensable guide for digital non-natives trying to make sense of, and keep up with, the rapidly changing world around them.
Table of Contents
Why I wrote this book and why you should read it 3
CHAPTER 1 - Setting the Context 8
Let There Be Value Creation 8
The Technology That Powers It 27
The Key Consumer Trends of The Next Decade 47
Stepping Back Before Diving In 72
CHAPTER 2 - How Companies Reach Consumers 80
Future of out of home media 82
Future of TV advertising 89
A new kind of personal device 97
A new way of building Ad creatives 105
CHAPTER 3 - How Companies Engage with Consumers 114
Harnessing your consumer base 116
The future of loyalty programs 124
Providing additional value through digital products 132
Engaging through the intangibles 139
CHAPTER 4 - How Consumers Transact 149
The future of at home eCommerce 151
The future of on the go commerce 160
The future of Browse purchases 168
The future of consultation 176
CHAPTER 5 - How Companies Create Products and Brands 184
The future of consumer research 186
Future of personalization 194
Continued relevance of brands 202
The future localized franchise 210
CHAPTER 6 - How Companies Manufacture and Distribute Products 218
The factory of the future 220
Future logistics 228
Digitization of the route to market 236
The circular economy of the future 244
CHAPTER 7 - How Companies Work Together 252
The future of finance 255
The future of employment 265
The future of leadership 273
The future of government 281
CHAPTER 8 - Making the Transformation Happen 287
The 33 framework - 9 steps to build and execute a digital transformation 289
EPIC 1 - IMAGINE your digital future 292
EPIC 2 - BUILD your transformation unit 301
EPIC 3 - OPERATE the digital transformation 309
Epilogue 319
