Classic and outside-the-box tactics for taking your company to the next level
The UnNoticed Entrepreneur: Step Into the Spotlight gives you practical advice for drawing customers into your vision and rising above the rabble. Specifically, this book shows you how you can share the vision for your company, the why behind your product or service. If you can do that, customers will come. The secret? You already have everything you need to become famous in your market. You don’t need expensive ad agencies and faddish strategies. After all, you started your business, so you have the best understanding of what you're doing. This book shows you how to communicate your purpose creatively, simply, and authentically through telling your story, personalising your marketing, engaging with customers and prospects, and getting the attention of the right people in the right channels.
If you’re passionate about creating value, making a difference, and benefitting others, this is the book for you. This collection of essays will give you ideas, help you make connections, and motivate you to put in the work you need to get noticed for all the good that you do. You’ll learn how to:
- Construct a unique story around your business and communicate that story through effective branding
- Stand out from the competition by creating more compelling marketing materials and reaching out in a more targeted way
- Generate buzz around your business with creative offerings like podcasts, media interviews, surveys, AI content, and more
- Rise to the top of your market by using marketing technology, leveraging digital platforms, and understanding today's marketing work
This is the perfect book for business owners and budding entrepreneurs looking for no-nonsense advice on how to really get ahead. You've got the ambition, and The UnNoticed Entrepreneur can help you realize it.
Table of Contents
Prologue: Fulfilling the Promise of the Entrepreneur ix
Why PR? xi
Part One: Strategy 1
Chapter One: Introduction 2
Chapter Two: Which of the Four Villains Are You? 5
Chapter Three: What is the Attitude You Can Lead With? 13
Chapter Four: Should You Invest in Corporate Headshots? 20
Chapter Five: Why is What You Wear Important? 24
Chapter Six: The Key Considerations for Choosing a PR Agency 28
Chapter Seven: How to Be Seen as an Authority in Your Industry? 34
Chapter Eight: How You Could be Speaking Out? 41
Chapter Nine: Who is Your Secret Army? 46
Chapter Ten: What is ‘Repurposing Content?’ 55
Chapter Eleven: When to Use Your Passion to Promote Yourself? 63
Chapter Twelve: Are You Losing 31% of Sales? 67
Chapter Thirteen: What is The Power of Authenticity? 72
Chapter Fourteen: What is Adjacent Marketing? 82
Chapter Fifteen: How to Talk Money With Investors? 89
Chapter Sixteen: How to Animate Your Audience, Not Your Slides? 95
Chapter Seventeen: LinkedIn Video Tips 101
Chapter Eighteen: You Can Overcome SEO Challenges 106
Chapter Nineteen: Can You Overcome Stage Fright? 114
Chapter Twenty: Do You Have What it Takes to Be a TEDx Speaker? 120
Chapter Twenty One: Self-Publishing 101: The Book Broad Explains Self-Publishing Success 125
Chapter Twenty Two: When Should You Use a Ghost Writer? 133
Chapter Twenty Three: Who Can Run Amazon Ads for You? 141
Chapter Twenty Four: What to Look For in a Virtual Events Platform? 150
Part Two: Tools 155
Chapter One: Introduction 156
Chapter Two: Advertising: Creating Consistency Across Franchise Networks 159
Chapter Three: Media: Bringing Good ‘CARMA’ to Your Sales Funnel Through Proper Measurement and Media Monitoring 166
Chapter Four: Text: Create Better Copy Faster - Without Losing Human Creativity - With This AI Copywriting Tool 172
Chapter Five: Text: AI-Powered Tool Increases Engagement By 12,000% 178
Chapter Six: Text: What if You Don’t Have Time to Write? 184
Chapter Seven: Text: Citation-Rich, SEO-Friendly Content Writer 191
Chapter Eight: Text: Predictive Text Writing Tool 198
Chapter Nine: Social: Mobilise Your Whole Team With Shared Content 205
Chapter Ten: Social: Blockchain-Powered Hashtag Service 212
Chapter Eleven: Social: Engaging the Team With Internal Social Recognition 218
Chapter Twelve: Social: How to Evaluate the Credibility of Content in the Digital Space? 223
Chapter Thirteen: Video: This Free Text-Based Video Editing Application Developed by 4 German Students is Worth Considering for Your Content Production 232
Chapter Fourteen: Video: The Powerpoint of Online Video Creation 237
Chapter Fifteen: Video: ‘Gather Voices’ to Make a Compelling Story 246
Chapter Sixteen: Customer Service: Better Insights From Customer Feedback 251
Chapter Seventeen: Customer Service: AI Software to Analyse Sentiment of Digital Content 257
Part Three: Cases 265
Chapter One: Introduction 266
Chapter Two: Shangri-La and Other Stories 268
Chapter Three: World Rowing and W WF’s Kaufe River Project in Zambia Aims to Provide Clean Water and Help Hone African Rowers 277
Chapter Four: Rolls-Royce is Driving Their PR With Video in Asia 281
Chapter Five: What is the Benefit of Giving Back? 287
Chapter Six: When is a Newswire Service Good for PR? 292
Chapter Seven: Indian Film Festival for Kidz Reaches the World 300
Chapter Eight: How Foreign Brands Can Compete With 60 Million Online Merchants in China? 308
Chapter Nine: Travelling Through the US in an RV, This Entrepreneur Will Take You on a Journey to Financial Freedom 312
Chapter Ten: Why is There no More Kimchi for Korean Media, Instead it’s KakaoTalk and Naver Search? 321
Chapter Eleven: Why a Podcast Could Be Part of Your Strategy? 325
Chapter Twelve: Building an Entrepreneur Ecosystem 330
Conclusion 337
About the Author 339
Guest Directory 340
Bibliography 345
Index 347
