In The Future Internet: How the Metaverse, Web3, and NFTs Will Transform Business & Society, acclaimed futurist, author, and digital strategist Bernard Marr delivers a compelling and engaging discussion of the technologies driving the impending - and ongoing - transformation of the internet, including blockchain, augmented reality (AR), and more. In the book, you’ll explore the risks and opportunities presented by these game-changing techs and how they might impact you, your organisation, and community.
The author explains how various sectors will be revolutionised by the future internet, as industries like sports, retail, energy, healthcare, education, and others feel the effects of paradigm-shifting developments in society and technology. He also discusses: - Strategies for individuals seeking to leverage the coming changes in technology, employment, and culture - The potential impact of the unprecedented combination of blockchain and AR technologies - Techniques for getting in on the ground floor of a new internet that places a heavy premium on participation and immersive experiences
An essential and incisive exploration of what our tomorrows might bring, The Future Internet is perfect for executives, managers, and other business leaders doing their best to get a head start on tomorrow’s digital economy.
Table of Contents
Part I Introduction: A Whole New Internet 1
The Future Internet and the Next Digital Revolution 5
Chapter 1 The Metaverse and a More Immersive Online Experience 7
Chapter 2 Web3 and the Rise of Decentralization 25
Chapter 3 When and How Will this Future Internet Play Out? Exploring Timelines, Future Trends, and Challenges 39
Part II How the Future Internet Will Change Our World 57
Chapter 4 How Creative and Entertainment Industries Are Finding New Ways to Engage with Their Audiences 59
Chapter 5 How Fashion and Retail Brands Are Preparing for a More Immersive World 85
Chapter 6 Overhauling How We Learn (At All Stages of Life) 99
Chapter 7 Disrupting Finance, IT, and Other Service Industries 111
Chapter 8 Metaverse Hospitals and More: Healthcare in the Future Internet 127
Chapter 9 Innovating Industry, Streamlining Supply Chains: What the Future Looks Like for Manufacturing, Energy, and Other Industrial Organizations 141
Chapter 10 How Governments and Public Services Will Harness the Future Internet 155
Chapter 11 Everyday Life and Leisure in the Future Internet 167
Part III Leveraging the Future Internet in Your Business 183
Chapter 12 Rethinking Products and Services 185
Chapter 13 Rethinking Business Operations 197
Chapter 14 Attracting, Developing, and Retaining the Right Skills for the Future Internet 209
Chapter 15 Creating the Right Culture for Success 219
Chapter 16 Developing a Future Internet Strategy 235
Chapter 17 Final Words 245
About the Author 249
Index 251
