Wall Street Journal, USA Today, and Publishers Weekly Bestseller
Apply the latest advances in neuroscience to your real-world persuasion and influence strategies for immediate results
In Amplify Your Influence: Transform How You Communicate and Lead, celebrated keynote speaker, trainer and leadership coach Rene Rodriguez delivers an eye-opening roadmap to using applied neuroscience to improve readers’ communication ability, critical thinking, cultural awareness, and leadership skills.
Based in the author’s proprietary AMPLIFII system and methodologies he has taught to over 100,000 participants around the world, the book offers practical tips, useful frameworks, guided practice, and simple application exercises to help readers create new and lasting behaviors that effect change in their life and work.
Amplify Your Influence shows leaders how to:
- Leverage various human motivators for positive outcomes and results
- Frame and communicate their ideas in a way that encourages engagement and gets an active response
- Intentionally choose a communication style based on their influence objective
Perfect for executives, managers, sales professionals, and other business leaders, Amplify Your Influence is required reading for anyone seeking to improve their ability to effect change in the people around them, whether they’re in the office, the boardroom, the classroom, or at home.
Table of Contents
Foreword ix
Introduction 1
Part I The Concept 7
Chapter 1 The Power of Influence 9
Chapter 2 The Hidden Drivers of Influence 27
Chapter 3 Sequence Is Everything 41
Chapter 4 Self-Awareness and Discovery 63
Part II The Formula 77
Chapter 5 Frames: Window into Your World 79
Chapter 6 Frames in Action 99
Chapter 7 Messages, Concepts, and Value Propositions 113
Chapter 8 Tie-Downs: The Master Influencer’s Secret Weapon 129
Part III The Skills 143
Chapter 9 The Art and Science of Storytelling 145
Chapter 10 Body Language and Presence 163
Chapter 11 Interpersonal Communication: Love and Other Things 189
Chapter 12 The Stress Factor 211
Chapter 13 Putting It All Together and More 225
Notes 243
Acknowledgments 251
About the Author 255
Index 257
