Succeeding at Business in Southeast Asia walks readers through the steps necessary to build and execute a market entry strategy into Southeast Asia, similar to what Eric Moraczewski did with his clients at FDI Strategies. Step by step, readers will learn about the top five pitfalls as well as common areas of concern and mistakes that can be avoided. These can be internal or external issues, country-specific or endemic to the region, but they all are issues Moraczewski solved regularly with clients and other businesses around the globe. Where possible, examples based on his own career experience are used to help reveal the bigger picture and affirm that everyone can, and often times will, make mistakes. Written with humanity and conversational clarity, Moraczewski’s book delves into critical topics such as relationship-building, power structures, and the role culture plays in economic value and ethical standards. He inspires would-be investors by tapping into universal human behaviors and shows how they can be leveraged to make the right business connections abroad.
Additional topics include:
- Joint ventures
- Franchising strategy
- Small businesses breaking into Asia
- Lessons to bring back from foreign markets
Table of Contents
Introduction 1
Chapter 1 The Importance of Relationships: How to Build and Maintain Them 10
Chapter 2 The Role Culture Plays in Determining Economic Value 21
Chapter 3 The Role Culture Plays in Determining Values and Ethical Standards and Practices 32
Chapter 4 Gauging Market Potential: How to Spot Trends and Avoid Costly Errors43
Chapter 5 Understanding the Power Structure: Who’s Really in Charge? 56
Chapter 6 Building Your Strategy: How to Determine Where You Want to Go 69
Chapter 7 Designing Your Plan: What to Consider and How to Evaluate Them 80
Chapter 8 Executing Your Strategy and Plan: The Implementation Phase 91
Chapter 9 What to Consider When Making the Go/No Go Decision 103
Chapter 10 Joint Ventures and Franchising: The Pros and Cons 114
Chapter 11 An Asian Strategy for Small Businesses 124
Chapter 12 Utilizing Resources: Where to Find the Information and Connections You’ll Need 134
Chapter 13 What You Should Take Home 147
