A WALL STREET JOURNAL BESTSELLER
Energize employee engagement and drive cultural excellence throughout your organization
In Culture Is the Way: How Leaders at Every Level Build an Organization for Speed, Impact, and Excellence, former NFL Pro, world-renowned keynote speaker, and management consultant Matt Mayberry delivers an incisive and hands-on blueprint to employee engagement and peak productivity. In the book, you'll explore how leaders, at every level, can build a workplace culture that drives organizational excellence and unleashes the full potential of every employee.
You'll also learn:
- How to build a culture where people can become the best version of themselves and transform organizational performance
- Five common roadblocks that prevent leaders from using culture to get the best from their people and how to overcome them
- How to implement your playbook for cultural excellence across your entire organization
An essential roadmap to organizational transformation with an unbending focus on the importance of workplace culture, Culture Is the Way will earn a place on the bookshelves of managers, executives, and other business leaders seeking to improve the performance of their team members.
Table of Contents
AUTHOR'S NOTE vii
FIGURE LIST ix
ACKNOWLEDGMENTS xi
1 Is Culture Powerful? Ask a Football Coach 1
Success Leaves Clues 4
The Larger Room 8
Leading Boldly into the Future 10
The Power of Culture 13
Why This Book and Why Now? 15
The Aim of This Book 17
2 What Exactly Is Culture? 19
Confusion Around Culture 25
Driver of Organizational and Team Excellence 27
Negative Misconceptions 29
Culture Is Not. . . 30
Five Key Elements of a Positive Culture 31
3 The Dilemma Traps 35
The Shiny Object Syndrome 39
Culture Is Not Sexy 40
Boeing: An American Giant That Lost Its Way 43
The Great Turnaround 45
How to Avoid the Culture Dilemma Traps 46
4 The Five Roadblocks to Cultural Excellence 49
The New Economic Order of Changing Culture 55
The Five Roadblocks to Cultural Excellence 57
Actions to Mitigate and Overcome the Roadblocks 70
5 Five Steps to Building a World-Class Culture 73
The Five-Step Process 78
6 Create Your Cultural Purpose Statement 81
Creating a Cultural Purpose Statement 86
Lessons from College Football Coaches 90
Much More Than a Clever Mantra 96
Create Your Own Cultural Purpose Statement 98
Action Steps for Leaders 100
7 Winning Hearts and Minds for Impactful Culture-Building 103
Top-Down Directed, but Bottom-Up Created 108
A Collaborative, Multifaceted Approach 110
Driving Cultural Meaning and Impact 116
Action Plan for Leaders 117
8 The Culture Implementation Playbook 121
Imagine This Scenario 124
Common Culture Implementation Pain Points 128
Six Implementation Pain Points 129
A Playbook for Driving Transformation at Scale 132
Culture Implementation Playbook 133
Moving with Urgency and Adaptability 140
Culture Implementation Playbook Action Steps 142
9 Be Fanatical About Sustained Impact 145
Framework for Driving Culture Sustainability 150
Five-Step Fanatical Framework 152
Full System Embedment for Sustained Impact 156
Action Steps to Be Fanatical About Sustained Impact with Your Culture 169
10 The Ultimate Differentiator Is Leadership 171
A Leader's Role in Building Culture 176
Become a Transformational Leader Now 181
Build a Leadership Factory 190
Five Key Elements to a Successful Leadership Development Program 194
Leadership Action Steps and Reminders 196
11 Commercial Execution 199
Keep the "Main Thing" the "Main Thing" 204
Be Extraordinary 207
Find Your Commercial DNA 210
The Seven Commandments of SGWS 214
Extreme Clarity and Understanding 215
Be Obsessed with Talent 219
12 Be a Chief Culture Driver 225
The Bigger Picture 229
The Magic Ingredient 232
What You Can Do Now 234
Putting It All Together 238
A Final Note for You 240
Chief Culture Driver Pledge 242
NOTES 245
ABOUT THE AUTHOR 253
INDEX 255
