Get the straight goods on how to build a thriving side hustle from someone who’s been there before
In Clever Girl Finance: The Side Hustle Guide, celebrated finance expert, influencer, CEO, and author Bola Sokunbi delivers your own personal key to unlocking more money, more freedom, and more security in your life. You’ll find out how to achieve financial prosperity by leveraging a side hustle business to increase your income and build wealth.
You’ll discover how to:
- Build your confidence, eliminate your fears, and strengthen your focus
- Establish a strong foundation for your new business, even without prior experience
- Create a solid plan to brand, market, and grow a business your customers won’t be able to get enough of
- Write a realistic financial plan for your side hustle and to create long-term wealth
Perfect for those with a side hustle dream and some energy to spare, Clever Girl Finance: The Side Hustle Guide will also earn a place in the libraries of anyone who’s ever thought about building a successful and profitable side hustle from the ground up but didn’t know where to start.
Table of Contents
About the Author 2
Acknowledgments 4
It’s Time to Make Your Side Hustle Dreams a Reality! 8
How to Use This Book 11
CHAPTER 1: Getting Prepared to Win 13
Challenging the Fear That Holds You Back 15
Get Prepared to Build a Successful Business 21
My Side Hustle Business Story 29
What Not to Expect from Your Side Hustle 38
Meet Camilla Banks 43
CHAPTER 2: Laying Out Your Business Idea 48
What’s It Gonna Be? Brainstorming Your Business Ideas 50
Doing Your Research: Google Is Your Friend 57
Establishing Your Business Vision and Mission 61
Meet Vickii Onabolu 65
CHAPTER 3: Your Business Plan 70
Creating a Business Plan That Makes Sense to You 72
What Legal Structure Do You Need? 79
Who Is Your Business for, and Why Should They Buy from You? 89
Defining Your Products and Services 97
Assessing Your Competition 101
Meet Tiwa Lawrence 107
CHAPTER 4: Building Your Brand and Marketing Your Business 115
Developing the Look and Feel of Your Brand 117
Creating a Marketable Brand Story 129
Your Online Presence and Content Strategy 133
Your Marketing Strategy and Leveling Up Your Game 148
Meet Kalyn Johnson Chandler 156
CHAPTER 5: Business Finances - Let’s Talk Money! 162
Laying Out Your Startup Costs and Operating Expenses 164
Your Business Budget: An Essential Part of Your Business Success 174
Analyzing Your Business Finances: Breaking Even, Profit, and Loss 186
Pricing Your Products and Services 193
Money Mistakes to Avoid while Building Wealth with Your Side Hustle 200
Meet Sahirenys Pierce 210
CHAPTER 6: In It to Win It! 215
Leveraging Metrics in Your Business 217
Managing Your Time: Tips and Tools to Help 225
Who Do You Need on Your Team? 231
Meet Emilie Aries 238
CHAPTER 7: Plan for Growth 243
Staying Consistent and Persevering through Seasons 245
Prioritizing Self-Care 250
Meet Ebony Ruffin 253
In Closing 258
