The Data-Driven Guide for your Digital Transformation Payday
In Digital Transformation Payday: Navigate the Hype, Lower the Risks, Increase Return on Investments, Tim Bottke, Senior Strategy Partner at Deloitte and Associate Professor for Strategy and Digital Transformation at SDA Bocconi, a Financial Times/Forbes/Bloomberg Businessweek Top-Five European business school, delivers a provocative, new perspective on digital business transformation - using research to get beyond the hype and uncover its real financial payback.
Have you ever asked yourself: “Should I really embark on a digital transformation journey that is likely full of pain, failure, and high cash-outs? One that puts a lot of pressure on our stock price and my nerves? Who will thank me for that? Will there ever be a measurable return on invest for all these technologies that supports positive market value impact?” If so, this book is for you.
You’ll find unique insights and guidance for managers, executives, board members, and investors as you navigate an immense array of strategic and operational choices, opportunities, and pitfalls. You’ll also learn to demystify digital strategy and technology buzzwords, better define the initial focal point and process of your firm’s digital transformation, and establish new ways of thinking in terms of value impacts - and how to measure them - right from the start.
The book also includes:
- A proven framework for defining your next digital transformation effort end to end, and configuring your initiatives for maximum return on investment
- Empirical data to help you understand your company’s odds of navigating your chosen digital transformation initiatives with financial payback
An indispensable resource for business leaders, Digital Transformation Payday will also earn a place in the libraries of entrepreneurs, founders, leaders of established companies, and digital enthusiasts.
Table of Contents
Practitioner Foreword xiii
Academic Foreword xv
Preface xvii
Acknowledgments xxiii
Part I Will Your Digital Transformation (Ever) Pay You Back? 1
1 The Bad and Good Reasons for Your Digital Transformation 3
2 Why Digital Transformation Advice Can Get You Off the Payback Track 9
3 Digital Transformation Payday: A New Framework for Accelerated Payback 19
Part II Five Key Elements Drive Digital Transformation Payback 31
4 Supply-Side Catalysts: Digital Technologies Alone Do Not Do the Trick 33
5 Demand-Side and Overarching Catalysts: Customers and Workforces Have Changed; From You They Expect Nothing Less 61
6 Reactants/Scope: Make Sure Your Investments End Up Transforming Your Core 69
7 Reaction Mechanisms/Process: Agile Done Wrong Can Be a Very Effective Tool of Value Destruction 77
8 Outcomes: Digital Transformation KPIs Are Worth the Pain and Resistance 85
9 Design/Strategy: The Vacuum in the Majority of Digital Transformations 93
10 End-to-End: Our Framework in Action 99
11 “Smaller” Firm Excursus: David versus Goliath? 107
Part III Three Predictors in Your Business That Influence Your Digital Transformation Payday 111
12 Some Groundwork for Prediction: Does Digital Transformation Cause Paydays? Well, It Depends 113
13 Predictor Markets: Different Industries Require Different Labors for Payback 127
14 Predictor Financials: Your P&L and Balance Sheet Context Indicate Your Ability to Achieve Your Payday 133
15 Predictor Communications: It Is About What You Sing and How You Sing to Influence Your Payday 143
Conclusion: How to Keep Your Digital Transformation Paydays Coming 149
Part IV The Science Behind the Book 153
Appendix A: A Lazy Reader’s Guide to Key Digital Transformation Definitions From Practice and Science 155
Appendix B: How to Measure Digital Transformation Efforts In Annual Reports with Dictionary-based Automated Textual Analysis 163
Appendix C: How to Compile a Unique Financial Database of More Than 20,000 Annual Reports 167
Appendix D: How to Start Understanding What the Annual Reports Say About Digital with the Help of Natural Language Processing (nlp) 173
Appendix E: How to Link Digital Transformation and Value with the Residual Income Valuation Model 177
Appendix F: Supplementary Analytics for the Fearless 185
References 197
About the Author 207
Index 209
