Praise for THIRD SHIFT ENTREPRENEUR
"A must read for any aspiring entrepreneur with the itch to start their own business who is wondering 'but what do I do first?'"
- Gino Wickman, Author of Traction and Creator of EOS
"Our country and our communities are better when people bring their own ideas to life as entrepreneurs - and this book written as an engaging story helps show us how. If you're ready to step into the arena, grab hold of this book and the strategies in it."
- Robert A. McDonald, 8th Secretary of the Department of Veteran Affairs Retired Chairman, President and CEO of The Procter & Gamble Company
“Todd Connor has written the secret real testament of how so many entrepreneurs managed to start and survive. He doesn’t just lift the lid on the world of working entrepreneurs, he offers a game plan to follow. This is a book every person who dreams of starting their own business needs to read first.”
- Charlynda Scales, Founder, Mutt’s Sauce LLC
“I cannot tell you how much I needed this book. I literally could not put it down. It spoke to my soul, brought me to tears several times while re-living my own angst and discontent, and then ultimately left me bursting with hope, energy and clarity for the path forward. This for me was straight up therapy as well as the coaching I needed. If you’re at that place of wanting to step into your ownential, you have to read this.”
- Michael H., Aspiring Entrepreur
Table of Contents
Acknowledgments vii
Foreword ix
Introduction xi
Chapter 1 Rise and Grind 1
Chapter 2 The Energy You’re Putting Out 7
Chapter 3 If I’m Honest with Myself. . . 15
Chapter 4 . . .Third Shift Entrepreneurs 23
Chapter 5 Real World Education 35
Chapter 6 Breaking Patterns 52
Chapter 7 Taking Stock 61
Chapter 8 Getting Paid to Learn 67
Chapter 9 Building an Audience 88
Chapter 10 Inviting People into the Process 104
Chapter 11 Monopoly Advantages 120
Chapter 12 Brave Conversations 124
Chapter 13 Calculating Your Return on Initiative (ROI) 131
Chapter 14 If I Build It. . . 137
Chapter 15 Assigning Your Own Homework 148
Chapter 16 Giving It a Name 163
Chapter 17 Staying Close to Your Customers 168
Chapter 18 You Can’t Do It Alone 178
Chapter 19 Finding Co-Authors 184
Chapter 20 Small Wins 193
Chapter 21 Big Wins 197
About the Author 209
