Probiotics Market Overview, 2023-28

Probiotics are live microorganisms that, when ingested in sufficient quantities, give health benefits. These probiotic bacteria can be found in yoghurt, fermented foods, and dietary supplements. Probiotics have been extensively researched for their ability to improve gut health, strengthen the immune system, and promote general well-being. They work by restoring the balance of gut flora, which is essential for digestive health and immunological function. Probiotics have been demonstrated to improve symptoms of diarrhoea, irritable bowel syndrome (IBS), and inflammatory bowel disease (IBD). Market expansion is being driven by rising consumer awareness of the health advantages of probiotics, as well as a growing interest in natural and organic products. The rising demand for functional meals and dietary supplements is also fueling market growth. Furthermore, as the prevalence of digestive illnesses and gastrointestinal ailments rises, so does demand for probiotics as a potential therapy option. Furthermore, the increasing usage of probiotics in animal feed is fueling agricultural market growth. The development of novel probiotic strains and delivery techniques is also likely to drive future market expansion. Probiotics are naturally found in fermented foods such as yoghurt, kombucha, kefir, sauerkraut, pickles, kimchi, miso, sourdough bread, soy sauce, and cheese. Probiotic supplements, such as Probiotic Drinks, aid in increasing the amount of beneficial bacteria in the body. The enormous benefits of probiotics for a healthy life, as well as rising health awareness, are driving the growth of the Global Probiotic Market, as demand for various probiotics such as probiotic capsules, probiotics for weight management, detox gut, and digestion, herbal probiotics, body-building probiotics, probiotics for 3+ year children, and others.

According to the research report, Global Probiotic Market Overview, 2023-28 the market is anticipated to reach USD 105.27 Billion market size by 2028, increasing from USD 64.52 Billion in 2022. The global population is aging, leading to an increased focus on health and wellness among older adults. Probiotics have been associated with several health benefits for the elderly, including improved digestion, enhanced nutrient absorption, and boosted immune function. The aging population is a significant driver of the probiotic market as they seek products that can improve their quality of life. With the growing preference for natural and organic products, consumers are seeking probiotics sourced from natural and sustainable ingredients. Probiotics derived from natural sources align with the consumer demand for clean-label products, free from artificial additives and preservatives. This demand for natural and organic probiotic products is fueling market growth. Probiotics are increasingly being incorporated into sports nutrition products, such as protein powders, energy bars, and drinks. Probiotics are believed to support digestive health, nutrient absorption, and immune function, which are crucial for athletes' performance and recovery. The growing interest in sports nutrition and the integration of probiotics in these products have driven market growth. Probiotics are finding applications in aquaculture to improve the health and growth of fish and other aquatic species. Probiotics help maintain a healthy gut microbiota in aquaculture systems, enhancing nutrient utilization, disease resistance, and overall productivity. The increasing demand for seafood and sustainable aquaculture practices has driven the adoption of probiotics in this industry.

According to the report, the global market is segmented into five major regions, including North America, Europe, Asia-Pacific, South America, and the Middle East and Africa. Among them, Asia Pacific is dominating the market with around 50% revenue share in 2022. The Asia-Pacific region is experiencing significant growth in the probiotic market. Factors such as increasing disposable incomes, changing lifestyles, rising health consciousness, and a shift towards preventive healthcare have fueled the demand for probiotic products in this region. Many countries in the Asia-Pacific region have a rich tradition of consuming fermented foods, which naturally contain probiotics. Products like kimchi (Korea), miso (Japan), yoghurts, and lassi (India) have been consumed for centuries, providing a cultural foundation for the acceptance and demand for probiotic products. The Asia-Pacific region has a strong emphasis on traditional medicine systems such as Ayurveda, Traditional Chinese Medicine (TCM), and traditional Korean medicine. These systems often incorporate the use of probiotic-rich foods and herbal remedies, further contributing to the acceptance and demand for probiotics. For instance, there are several popular probiotic brands available in North America, including Culturelle, Align, Renew Life, Garden of Life, MegaFood, Jarrow Formulas, NOW Foods, Bio-K+, Dr. Formulated, and many more. In addition, Many European countries have a long-standing tradition of consuming fermented foods and beverages, which naturally contain probiotics. Examples include yoghurt, sauerkraut, kefir, and kvass. This historical connection has contributed to the familiarity and acceptance of probiotics in European diets. The growing demand for plant-based and vegan products has extended to the probiotic market in Europe. Manufacturers are developing probiotic formulations that cater to these dietary preferences, using plant-based sources such as algae, soy, and other vegan-friendly ingredients.

Based on product type, the global market is classified into three categories: probiotic foods and beverages, probiotic dietary supplements, and animal feed. The probiotic foods and beverages sector had the biggest market share in 2022. Probiotic foods and beverages offer a range of health benefits. They are known to improve digestive health, support the immune system, enhance nutrient absorption, and promote overall well-being. Probiotics have also been linked to potential benefits for mental health, skin health, and weight management. Probiotic-rich beverages have expanded beyond traditional yogurt-based drinks. Now, probiotics can be found in a variety of functional beverages, including kombucha, fermented teas, probiotic shots, and even flavored water. This diversification allows consumers to choose probiotic options that suit their preferences and lifestyles. In addition, the animal feed segment is expected to grow at the highest CAGR during the forecast period. Probiotic animal feed is designed to promote a healthy gut microbiota in animals. It contains beneficial bacteria strains that can colonize the animal's digestive system and help maintain a balanced microbial population. This, in turn, improves digestion, nutrient absorption, and overall guts health in animals. Probiotics in animal feed have shown promise for reducing stress levels in animals. Stressors like transportation, weaning, and environmental changes can negatively impact animal health and performance. Probiotics help modulate the stress response and promote a more balanced and resilient physiological state in animals.

According to the report, based on end use, Probiotics for human consumption have a broad range of applications, making them suitable for various age groups and health conditions. Probiotics are used in dietary supplements, functional foods, and beverages targeting digestive health, immune support, women's health, infant nutrition, and more. The versatility of probiotics in addressing different health concerns contributes to their high market share in the human segment. Furthermore, Probiotics play a vital role in preventing and managing various diseases in animals. They can inhibit the growth of harmful bacteria, promote a balanced gut microbiota, and enhance the natural defense mechanisms of animals. By supporting a healthy gut environment, probiotics help reduce the incidence of digestive disorders, improve immune function, and minimize the need for antibiotics or other medications. In addition, based on ingredient type, the market is divided into Bacteria and Yeast. Bacteria-based probiotics have been extensively researched and proven to offer numerous health benefits. Certain strains of bacteria, such as Lactobacillus and Bifidobacterium, have been well-studied and demonstrated positive effects on gut health, immune function, and various other aspects of human and animal health. The extensive scientific evidence supporting the efficacy of bacterial probiotics has contributed to their high market share. Bacterial strains used in probiotic products often have a longer history of safe use and regulatory approval compared to other types of microorganisms. Regulatory bodies, such as the U.S. Food and Drug Administration (FDA) and the European Food Safety Authority (EFSA), have established guidelines and safety assessments for bacterial probiotics. This regulatory support further strengthens the position of the bacteria segment in the probiotic market. Yeast-based probiotics, such as Saccharomyces boulardii, offer unique health benefits compared to bacterial strains. Saccharomyces boulardii has been extensively studied for its effectiveness in managing gastrointestinal disorders, including antibiotic-associated diarrhea, Clostridium difficile infection, and inflammatory bowel disease. The specific health benefits associated with yeast-based probiotics contribute to their growing popularity and the projected high CAGR in the yeast segment.

Based on distribution channel, the global market is segmented into Hypermarkets and Supermarkets, pharmacies and drugstores, convenience stores, specialty stores, online stores, and others. Among them, the Hypermarkets and Supermarkets segment made the largest contribution in 2022. Probiotic products are widely available in hypermarkets and supermarkets, which are large, retail stores offering a wide range of products. These stores usually have dedicated sections for health and wellness products, including probiotics. For instance, hypermarkets and supermarkets include Walmart, Carrefour, Tesco, Kroger, Auchan, and Costco. In addition, the e-commerce channel is projected to register a CAGR of more than 11% from 2023 to 2028. The online channel has experienced significant growth in recent years, offering consumers the convenience of purchasing probiotic products from the comfort of their homes. Many manufacturers and retailers have established online platforms to sell their probiotic supplements and related items. Many consumers prefer to purchase probiotics online due to convenience, a wider product selection, and the ability to research and compare products. For instance, online retailers that offer probiotic products include Amazon, Alibaba, Walmart.com, iHerb, and Vitacost.

Major Companies present in the market:

Danone S.A., Yakult Honsha Co. Ltd. , Nestlé S.A., Fonterra Co-Operative Group Limited, Kerry Group plc , Royal DSM N.V., Lallemand Inc., Lifeway Foods, Inc, Evonik Industries AG , International Flavors & Fragrances (IFF).

Considered in this report

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Global Probiotics market with its value and forecast along with its segments
• Region-wise Probiotics market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America
• Europe
• Asia-Pacific
• South America
• Middle-East & Africa

By Product Type

• Probiotics Food and Beverages
• Probiotics Dietary Supplements
• Animal Feed

By End use

• Human
• Animal

By Ingredient Type

• Bacteria
• Yeast

By Distribution channel

• Hypermarkets and Supermarkets
• Pharmacies/Drugstores
• Convenience Stores
• Specialty stores
• Online
• Others

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and list out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, and annual reports of companies, analyzing the government-generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducting trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers into regional aspects, tier aspects, age groups, and gender. Once we have primary data with us we started verifying the details obtained from secondary sources.

Intended audience

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to the Probiotic industry, government bodies, and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.