Gluten Free Products Market Overview, 2028

The rising prevalence of celiac disease and other illnesses caused by unhealthy lifestyles will drive demand for gluten-free products. Consumption of healthy food products to prevent health problems such as heart disease, diabetes, obesity, chronic pulmonary disease, and metabolic syndrome is expected to drive market expansion. The increased prevalence of IBS and celiac disease is expected to raise demand for gluten-free products in both developed and developing countries. A person suffering from the ailment is gluten sensitive, and eating gluten aggravates the symptoms. Individuals seeking a gluten-free diet due to current medical difficulties, as well as those who wish to live a gluten-free lifestyle simply because it makes them feel better, Consumers may now customise their shopping experience to meet their specific nutritional needs thanks to technological advancements as the world witnesses a shift in consumer adoption of healthier food. In-store dieticians and colour-coded shelf stickers indicating the nutritional properties of specific products, such as heart-healthy and gluten-free, have always been available to customers. Aside from celiac disease, gluten-free products are becoming increasingly popular among people suffering from non-celiac gluten sensitivity, inflammatory diseases, and autoimmune disorders. Furthermore, the importance of gluten-free diets has been pushed among the general population in virtually all regions, including emerging countries, through government awareness campaigns and initiatives about celiac illnesses, as well as the implementation of gluten-free product labels. These advertisements have increased consumer awareness and demand for celiac disease diagnosis as well as demand for gluten-free products.

According to the research report, Global Gluten Free Products Market Overview, 2023-2028 the market is expected to reach market size of USD 15.62 Billion by 2028 with a significant CAGR of 8.15% from USD 9.85 Billion in 2022. Customers are increasingly choosing gluten-free, ready-to-eat meals, pasta, and baby food items due to their hectic schedules and busy lifestyles. There is also a growing demand for weight-control regimens and diet plans that include grain-free products. Because of their ease of consumption and preparation, consumers' rising need for convenience and ready-to-eat meals has raised product demand. They are looking for ready meals that are high in nutritional value, natural, and fit their dietary requirements without losing flavour. Furthermore, the rise of the health-on-the-go trend, particularly among millenials, has prompted convenience food manufacturers to create premium convenience foods, including deli-style snacks and ready meals inspired by exotic cuisines. This factor reflects customers' willingness to try new foods, signalling ample opportunities for market expansion in the near future. Manufacturers have been focused on ingredient developments to improve the taste, texture, and nutritional profile of gluten-free products. They have been developing gluten-free products that closely resemble their gluten-containing counterparts by using alternative flours and grains such as rice, corn, quinoa, amaranth, and buckwheat. Gluten-free products are becoming more popular as a result of technological advancements, such as product creation. Furthermore, technological advances in manufacturing processes are being undertaken in order to reduce product prices. Extrusion cooking and annealing are two novel production processes that help boost product stiffness while decreasing cooking loss.

Based on the report, the market is bifurcated into product types, bakery products ( breads, rolls, buns and cakes, cookies, crackers, wafers and biscuits baking mixes and flours), snacks & RTE products, soups , sauces, pizzas & pasta and other types( condiments & dressings, dairy Products , gluten-free baby food, meats/ meats alternatives). Among them the bakery products dominating the gluten free market globally. Bakery products include gluten-free baked goods such as cookies, pastries, breads, and a variety of other items. Because bakery foods are widely available in Europe and North America, their popularity among gluten-free and health-conscious consumers has increased significantly. Furthermore, growing bakery sector innovation in developing countries such as India, China, Brazil, and others is expected to promote bakery product market growth. Furthermore during the forecast period snacks and RTE products are expected to register highest CAGR of the market. The form type of the market include, solid and liquid. Solid segment is leading the market of gluten free products globally. Gluten-free products can be made in a variety of solid forms. Bread, pasta, cereals, snacks, and baked products are examples of solid foods. These goods are frequently viewed as direct equivalents to their gluten-containing counterparts, providing customers with a similar flavour and texture experience. Many consumers choose solid types of gluten-free food because they are convenient, familiar, and simple to incorporate into their daily meals. Because solid foods are frequently associated with meals and snacks, they are an obvious choice for individuals looking for gluten-free alternatives. During the anticipated time frame the liquid form is expected to register maximum CAGR of the market.

Asia-Pacific is predicted to be the world's fastest expanding gluten-free goods market. The Asia-Pacific area has undergone tremendous economic expansion, which has resulted in increased disposable income for many people. Consumers are willing to pay more for luxury and specialised items, including gluten-free ones, as disposable incomes rise. Aside from gluten-related illnesses, the Asia-Pacific area is seeing an increase in awareness and concern regarding dietary allergies. As a result, there is a larger demand for allergen-free products, such as gluten-free alternatives. Consumers are looking for items that meet a variety of dietary restrictions and allergens, giving the region a good market for gluten-free products. China has a long history of gluten-free dishes that have been staples in its cuisine. Popular cuisines include rice-based dishes like fried rice, gluten-free dim sum options such as rice rolls and steamed dumplings, and gluten-free noodles made from rice, mung bean, or sweet potato starch. Traditional Chinese medicine concepts, which emphasize balance and harmony in food, also influence the development of gluten-free products in China. In Japan, the concept of wagashi has influenced the gluten-free market. Wagashi refers to traditional Japanese confectionery, and there has been a growing trend of creating gluten-free versions of these sweets. Ingredients like mochi (sticky rice cake), red bean paste, and matcha (powdered green tea) are used to make gluten-free wagashi, offering a traditional and gluten-free indulgence.

According to the report the market is segmented into sources, plant based and animal based. The Plant based sources are the major sources used in gluten free products and is dominating the market with highest market share as well. Gluten-free grains and flours are naturally sourced from plant sources such as rice, corn, quinoa, amaranth, buckwheat, millet, and sorghum. These grains are widely available around the world and serve as the foundation for many gluten-free products. Plant-based ingredients in gluten-free products are usually high in nutrients like as fibre, vitamins, minerals, and antioxidants. These components address the desire of consumers for healthier, more nutritious food options. Based on distribution channel the market is divided into specialty stores (bakery stores, confectionery stores, gourmet stores), supermarkets & hypermarkets, online, conventional stores (grocery stores, mass merchandizers, warehouse clubs), others (drugstores & pharmacies). Compared to regular supermarkets, specialty shops frequently provide a larger assortment of gluten-free goods. These shops focus on providing for particular dietary requirements and preferences, including gluten-free diets. They offer a wide selection of gluten-free products in a variety of categories, including bread, pasta, snacks, baking supplies, and more. To make it simpler for customers to locate and browse through a wide variety of options, specialty retailers frequently allocate specific sections or aisles to gluten-free products. Since they can easily find and get the items they need, those on a gluten-free diet will have a better shopping experience thanks to this well-organised layout. One of the main places where gluten-free goods are sold is in specialty stores. Furthermore during the forecast period online channel is anticipated to grow positively with highest CAGR.

Companies mentioned in the report:

General Mills Inc, The Kellogg Company, Mondelez International, Inc, The Kraft Heinz Company, Barilla Group, Conagra Brands, Inc, Hormel Foods Corporation, The Hershey Company, Dr. Schär AG / SPA, The Hain Celestial Group.

Considered in this report:

• Geography: Global
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report:

• Global Gluten Free Products market with its value and forecast along with its segments
• Region-wise Gluten Free Products market analysis
• Various drivers and challenges
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Regions & Countries covered in the report:

• North America
• Europe
• Asia-Pacific
• South America
• Middle East & Africa

By Product Type:

• Bakery products (Breads, rolls, buns and cakes Cookies, crackers, wafers and biscuits Baking mixes and flours)
• Snacks & RTE Products
• Soups
• Sauces
• Pizzas & Pasta
• Other Types (Condiments & Dressings, Dairy Products , Gluten-free Baby Food, Meats/ Meats Alternatives)

By Form:

• Solid
• Liquid

By Sources:

• Plant (Rice & corn, Oilseeds & Pulses, Others)
• Animal (Dairy, Meat)

By Distribution Channel:

• Specialty Stores(Bakery Stores, Confectionery Stores, Gourment Stores)
• Supermarkets & Hypermarkets
• Online
• Conventional Stores(Grocery Stores, Mass Merchandizers, Warehouse clubs)
• Others(Drugstores & pharmacies)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Products industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.