Asia-Pacific Gluten Free Products Market Outlook, 2028

The Asia-Pacific gluten-free products market has expanded dramatically in recent years in response to rising consumer demand for gluten-free products. As more people become aware of their dietary demands and health concerns, the number of people adopting gluten-free diets due to gluten-related diseases such as celiac disease and gluten sensitivity has increased significantly. This has resulted in a major market boom, with a varied selection of gluten-free products emerging to satisfy the region's distinct preferences and tastes. From gluten-free bread, pasta, and snacks to beverages and sauces, the market has a wealth of options that allow people to live a gluten-free diet without sacrificing taste or quality. The growing consumer concern about food allergies and intolerances is driving the gluten-free product market in Asia-Pacific. The cultural diversity of the region has also contributed to the expansion of this sector as different cuisines adapt to incorporate gluten-free products in order to serve a larger client base. With rising health consciousness, a rising prevalence of gluten-related disorders, and a diverse culinary landscape, the Asia-Pacific gluten-free product market is poised for continued growth, providing consumers with a diverse range of gluten-free lifestyle options. With the rich culinary traditions and diverse food preferences across Asia-Pacific, there has been a trend towards localizing gluten-free products to suit regional tastes. Manufacturers are incorporating local ingredients and flavors into gluten-free alternatives, such as gluten-free noodles, dumplings, and snacks, ensuring that consumers can enjoy familiar and traditional dishes without gluten. Alongside the gluten-free trend, there is a growing demand for plant-based and organic products in the Asia-Pacific region. Many gluten-free products are also aligning with these trends, incorporating plant-based ingredients and promoting organic certifications. This convergence allows consumers to choose gluten-free products that meet multiple dietary preferences and values.

According to the research report, “Asia-Pacific Gluten Free Products Market Outlook, 2028, the market is expected to grow at 9.55% CAGR from 2023 to 2028. Asia-Pacific is the third largest market for gluten free products globally. The Asia-Pacific region has experienced significant economic growth, resulting in an increase in disposable income for many individuals. As disposable incomes rise, consumers are willing to spend more on premium and specialized products, including gluten-free options. Apart from gluten-related disorders, there is a general increase in awareness and concern for food allergens in the Asia-Pacific region. This has led to a greater demand for allergen-free products, including gluten-free alternatives. Consumers are seeking products that cater to various dietary restrictions and allergens, making the region a favourable market for gluten-free products. China has a long history of gluten-free dishes that have been staples in its cuisine. Popular cuisines include rice-based dishes like fried rice, gluten-free dim sum options such as rice rolls and steamed dumplings, and gluten-free noodles made from rice, mung bean, or sweet potato starch. Traditional Chinese medicine concepts, which emphasize balance and harmony in food, also influence the development of gluten-free products in China. In Japan, the concept of wagashi has influenced the gluten-free market. Wagashi refers to traditional Japanese confectionery, and there has been a growing trend of creating gluten-free versions of these sweets. Ingredients like mochi (sticky rice cake), red bean paste, and matcha (powdered green tea) are used to make gluten-free wagashi, offering a traditional and gluten-free indulgence.

The Asia-Pacific region is a hub of technical innovation, and this is also true for gluten-free product development. A number of technological advances in recent years have enabled the development of gluten-free products that are more tasty, nutritional, and inexpensive. Researchers in the region are working to find novel gluten-free ingredients that can be used to make gluten-free products that taste and feel like typical gluten-containing items. For instance, researchers in Australia have developed new gluten-free flour made from quinoa, which can be used to make gluten-free breads, pasta, and other baked goods. Manufacturers in the region are using improved manufacturing processes to create gluten-free products that are more consistent in quality and taste. For instance, manufacturers in China are using extrusion cooking to create gluten-free noodles that have a chewy texture that is similar to traditional wheat noodles. Furthermore, in India, researchers at the Indian Institute of Technology, Delhi have developed a new testing method that can be used to detect gluten in food products. This method is based on the use of antibodies that bind to gluten molecules. When the antibodies bind to gluten, they produce a signal that can be detected by a testing device.

Based on the report, the market is bifurcated into bakery products ( breads, rolls, buns and cakes, cookies, crackers, wafers and biscuits baking mixes and flours), snacks & RTE products, soups , sauces, pizzas & pasta and other types( condiments & dressings, dairy Products , gluten-free baby food, meats/ meats alternatives). Among them bakery products such as breads, rolls, buns, cakes, etc are widely consumed as gluten free diet in Asia-Pacific region and is significantly leading the market with highest market share as well. The Asia-Pacific region has a large and growing population of people who are gluten-intolerant or celiac. This is due to a number of factors, including the increasing prevalence of these conditions, as well as the rising awareness of the importance of a gluten-free diet. Bakery products are a convenient and easy way for people with gluten-intolerance or celiac disease to enjoy their favourite foods. There are now a wide variety of gluten-free bakery products available, including bread, pasta, cookies, and cakes. Bakery products can be just as delicious as traditional gluten-containing products. In recent years, there have been significant improvements in the taste and texture of gluten-free bakery products. This is due to the development of new gluten-free ingredients and manufacturing processes.

China makes most of the market in Asia-Pacific. In recent years, there has been a substantial increase in health awareness among Chinese consumers. As a result, there is an increasing demand for products thought to be healthier, such as gluten-free choices. Gluten-free goods are associated with better digestion, weight control, and overall well-being among many Chinese customers. Dietary choices in China have shifted as a result of increased urbanisation and the influence of Western cultures. Western diets, which frequently include gluten-free choices, are becoming more popular. As a result, there is a growing need for gluten-free products to meet the changing dietary patterns of city people. Furthermore, India, South Korea, Australia are experiencing significant growth in the market as well. With India's burgeoning middle class and rising disposable income, people may now experiment with premium and healthier cuisine options. Gluten-free products, which are frequently linked with superior quality and health benefits, are viewed as a desired option by this demographic. The gluten-free market in India is being influenced by Western lifestyles and diets. As urbanisation accelerates and Western eating patterns become more prevalent, there is a greater demand for gluten-free products to meet changing customer tastes.

The form type of the market includes, solid and liquid. Solid form is most commonly used in Asia-Pacific for making gluten free products. The Asia-Pacific region has a rich culinary heritage with a focus on solid food forms. Traditional dishes in countries like China, India, and Japan predominantly consist of solid food items such as rice, noodles, bread, and pastries. Hence, it is natural for gluten-free products to be developed in solid forms to align with the existing food culture and consumption habits. Solid gluten-free products often offer a better texture and palatability compared to their liquid or powdered counterparts. Solid forms such as bread, biscuits, and pastries allow for a more enjoyable eating experience, mimicking the familiar textures of gluten-containing counterparts. The sources of the market include, plant based and animal. Plant based sources are dominating the market of Asia-Pacific with highest market share. The Asia-Pacific region has a rich variety of plant-based ingredients that are readily available and affordable. Traditional diets in many Asian countries have long incorporated plant-based ingredients, making it easier for manufacturers to source local ingredients for gluten-free products. Plant-based ingredients are considered more sustainable and environmentally friendly compared to animal-based alternatives. With increasing awareness of environmental issues, consumers in the Asia-Pacific region are choosing gluten-free products made from plant-based sources as part of their commitment to sustainability. Plant-based ingredients offer numerous health and nutrition benefits. They are often high in fiber, vitamins, minerals, and antioxidants, while being lower in saturated fats and cholesterol. The perception that plant-based gluten-free products are healthier and contribute to overall well-being further drives their market dominance.

The distribution channel of the market includes, specialty stores (bakery stores, confectionery stores, gourmet stores), supermarkets & hypermarkets, online, conventional stores (grocery stores, mass merchandizers, warehouse clubs), others (drugstores & pharmacies). Gluten free products are majorly distributed through speciality store and are leading the market in Asia-Pacific as well. Furthermore, during the forecast period online channel is expected to register significant CAGR of the market in Asia-Pacific. Dedicated online marketplaces and platforms that focus specifically on gluten-free products have emerged in the Asia-Pacific region. These platforms curate a wide range of gluten-free options, making it easier for consumers to find specific products and discover new brands. Such specialized marketplaces cater to the unique needs and preferences of the gluten-free community. Some online platforms offer subscription services where consumers can set up recurring orders for their preferred gluten-free products. This feature ensures a regular supply of gluten-free items without the need for repeated manual purchases. Auto-replenishment options streamline the shopping experience and provide convenience for individuals who rely heavily on gluten-free products. Some of the online channels in Asia-Pacific that distribute gluten-free products include Amazon, The Real Food Company, Free2Eat and many more.

Major companies present in the market:

General Mills Inc, The Kellogg Company, Mondelez International, Inc, The Kraft Heinz Company, Barilla Group, Conagra Brands, Inc, Hormel Foods Corporation, The Hershey Company, The Hain Celestial Group, Bob's Red Mill, Freedom Foods Group Ltd.

Considered in this report

• Geography: Asia-Pacific
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• Asia-Pacific Gluten Free Products market with its value and forecast along with its segments
• Country-wise Gluten Free Products market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• China
• Japan
• India
• Australia
• South Korea

By Product Type:

• Bakery products (Breads, rolls, buns and cakes Cookies, crackers, wafers and biscuits Baking mixes and flours)
• Snacks & RTE Products
• Soups
• Sauces
• Pizzas & Pasta
• Other Types (Condiments & Dressings, Dairy Products , Gluten-free Baby Food, Meats/ Meats Alternatives)

By Form:

• Solid
• Liquid

By Sources:

• Plant (Rice & corn, Oilseeds & Pulses, Others)
• Animal (Dairy, Meat)

By Distribution Channel:

• Specialty Stores(Bakery Stores, Confectionery Stores, Gourment Stores)
• Supermarkets & Hypermarkets
• Online
• Conventional Stores(Grocery Stores, Mass Merchandizers, Warehouse clubs)
• Others(Drugstores & pharmacies)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Product industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.