North America Gluten Free Products Market Outlook, 2028

The gluten-free product industry in North America has expanded significantly in recent years, owing to an increasing prevalence of celiac disease and gluten intolerance among consumers. This market has received a lot of interest from health-conscious people looking for alternate food options. With an increase in demand for gluten-free products. The rising number of working women has increased consumer reliance on gluten-free ready meals and convenience foods. This, in turn, has increased demand for shelf-stable and convenience foods, fueling the expansion of the gluten-free products industry. Furthermore, growing worries about health-related diseases such as physical inactivity and vaccine-preventable diseases, among others, are projected to drive customers to choose gluten-free products. Gluten-related illnesses, such as celiac disease and gluten sensitivity, have witnessed a considerable increase in awareness and diagnosis in North America. As people with these diseases must avoid gluten in their diet, there is a growing demand for gluten-free products. In North America, there has been a broad shift towards healthier eating patterns and a greater emphasis on dietary limitations. Many people who do not have gluten-related diseases prefer a gluten-free diet for imagined health benefits. This trend has increased the market's demand for gluten-free products. Because of the significant demand for gluten-free products in North America, there is a considerable emphasis on product development and innovation in this sector. Companies are constantly working to develop new and improved gluten-free options that taste and feel similar to gluten-containing items. This quest for innovation has resulted in the availability of high-quality gluten-free alternatives, which has further enticed consumers.

According to the research report, “North America Gluten Free Products Market Outlook, 2028, the market was valued at USD 4.58 Billion in 2022. The food and beverage industry encompasses a wide range of manufacturers, suppliers, and retailers that produce and distribute gluten-free products. These include large food companies, small and medium-sized enterprises (SMEs), bakeries, snack manufacturers, and beverage companies. They develop and market various gluten-free alternatives, such as gluten-free bread, pasta, snacks, cereals, baking mixes, and beverages, to cater to the growing demand. Furthermore, the food service industry, which includes restaurants, cafes, hotels, and other dining establishments, has also recognized the importance of offering gluten-free options. Many establishments now provide gluten-free menus or clearly label gluten-free choices to accommodate customers with gluten-related disorders or dietary preferences. This sector's participation has expanded the availability of gluten-free meals outside of home cooking. In addition, healthcare and wellness industry, including healthcare providers, dieticians, nutritionists, and wellness centers, plays a significant role in promoting and supporting gluten-free diets. They educate individuals with gluten-related disorders on managing their condition and provide guidance on gluten-free eating. Additionally, the industry also recommends gluten-free products to individuals seeking healthier dietary choices. The gluten-free market in North America has been influenced by the popularity of paleo and grain-free diets. These diets advocate the elimination of grains and legumes, which exclude gluten-containing grains. As a result, there is an increasing demand for paleo and grain-free alternatives to gluten-containing items. Furthermore, the development of gluten-free products that are quick to prepare and suited for on-the-go consumption has been pushed by busy lives and an increasing need for convenience. This trend has resulted in the availability of gluten-free snacks, pre-packaged meals, baking mixes, and single-serve goods to meet the needs of people looking for quick and accessible gluten-free solutions.

United States is leading the market of North America with significant market share. The United States has a much larger population than other North American countries. This expanded customer base creates a large market for gluten-free products, resulting in increased demand for gluten-free products in North America. The United States has been at the forefront of raising awareness about gluten-related illnesses such as celiac disease and gluten sensitivity. The medical community, advocacy organisations, and the media have all played critical roles in educating the public about the need for gluten-free diets for people with these diseases. As a result, the diagnosis rate for gluten-related illnesses is higher in the United States, resulting in a larger consumer base demanding gluten-free products. One in every 133 people in the United States has celiac disease, and one in every 56 has symptoms comparable to it, making it one of the countries with the largest consumption of gluten-free items. Patients with celiac disease in the United States can avoid these symptoms by avoiding gluten. Despite not being diagnosed with gluten sensitivity, an increasing number of people have decided to follow a gluten-free diet in recent years.

The product type of the market include, bakery products ( breads, rolls, buns and cakes, cookies, crackers, wafers and biscuits baking mixes and flours), snacks & RTE products, soups , sauces, pizzas & pasta and other types( condiments & dressings, dairy Products , gluten-free baby food, meats/ meats alternatives). Among them the market is majorly dominated by bakery products in North America. Bakery products, such as bread, cakes, cookies, and pastries, have historically been associated with gluten-containing ingredients that provide the desired taste and texture. However, advancements in gluten-free baking techniques and ingredient substitutions have allowed manufacturers to create gluten-free bakery products that closely resemble their gluten-containing counterparts. This improvement in taste and texture has made gluten-free bakery products more appealing to consumers, driving their popularity and dominance in the market. Bakery products are often associated with special occasions, celebrations, and indulgence. Gluten-free bakery products allow individuals with gluten-related disorders or dietary restrictions to participate in these events and enjoy the same treats as others. Whether it's a birthday cake, holiday cookies, or a fresh loaf of bread, gluten-free bakery products play a significant role in making these occasions inclusive and enjoyable for everyone. Gluten-free bakery products are also in high demand within the foodservice industry. Restaurants, cafes, and bakeries recognize the growing need to offer gluten-free options to accommodate customers with gluten-related disorders or dietary preferences. Gluten-free bread for sandwiches, gluten-free pizza crusts, and gluten-free desserts are examples of bakery products frequently sought after by foodservice establishments. This demand from the foodservice sector further strengthens the dominance of bakery products in the gluten-free market.

Based on form of the product market is divided into solid and liquid. The solid form of the product dominates the market of gluten free product market of North America. Bread, crackers, bars, and cookies are solid gluten-free goods that are convenient and easy to consume. They are often ready-to-eat or require little preparation, making them ideal for snacking or quick meals on the go. This convenience component corresponds to many consumers' fast-paced lifestyles in North America, where there is a demand for easily available and portable gluten-free solutions. Solid gluten-free products frequently resemble familiar foods that customers grew up with, such as bread or cookies. These ancient associations with solid types of food instill a sense of comfort and familiarity in customers, making them more desirable. Gluten-free options that mimic gluten-containing goods are frequently sought by people with gluten-related diseases or those following a gluten-free diet. Based on sources the market is bifurcated into plant based and animal based, Majority of gluten free products are made from plant based source and is dominating the market as well. Plant-based sources are naturally gluten-free, making them an excellent choice for anyone suffering from gluten-related diseases or following a gluten-free diet. Gluten-free products can be inclusive and accessible to a wider spectrum of consumers by incorporating plant-based components. Plant-based alternatives allow people to experience gluten-free alternatives without sacrificing taste or nutrition. Plant-based diets are becoming increasingly popular due to their supposed health benefits. Many North American customers equate plant-based goods with better general health and well-being. Individuals seeking healthier dietary options can find a wide selection of solutions that correspond with their goals by combining gluten-free and plant-based features. This emphasis on health and fitness increases the demand for gluten-free plant-based products.

The distribution channel of the market include, specialty stores (bakery stores, confectionery stores, gourmet stores), supermarkets & hypermarkets, online, conventional stores (grocery stores, mass merchandizers, warehouse clubs), others (drugstores & pharmacies). Among them the gluten free products are widely distributed through speciality stores and are dominating the market as well. Specialty stores primarily focus on specific customer segments, such as individuals with dietary restrictions or special dietary needs. By catering specifically to gluten-free consumers, these stores can provide a wide variety of gluten-free products and meet the unique demands of their target audience. Some individuals with gluten intolerance or celiac disease prefer to shop in an environment where cross-contamination risks are minimized. Specialty stores often take precautions to prevent cross-contamination, such as separate sections or aisles for gluten-free products and proper handling procedures. This can attract customers who prioritize food safety and a dedicated gluten-free shopping experience. During the forecast period online channel is expected to register highest CAGR of the market.

Major companies present in the market:

General Mills Inc, The Kellogg Company, Mondelez International, Inc, The Kraft Heinz Company, Barilla Group, Conagra Brands, Inc, Hormel Foods Corporation, The Hershey Company, Dr. Schär AG / SPA, The Hain Celestial Group, Bob's Red Mill, Quinoa Corporation, Amy's Kitchen.

Considered in this report

• Geography: North America
• Historic year: 2017
• Base year: 2022
• Estimated year: 2023
• Forecast year: 2028

Aspects covered in this report

• North America Gluten Free Products market with its value and forecast along with its segments
• Country-wise Gluten Free Products market analysis
• On-going trends and developments
• Top profiled companies
• Strategic recommendation

Countries Covered in the report:

• United States
• Canada
• Mexico

By Product Type:

• Bakery products (Breads, rolls, buns and cakes Cookies, crackers, wafers and biscuits Baking mixes and flours)
• Snacks & RTE Products
• Soups
• Sauces
• Pizzas & Pasta
• Other Types (Condiments & Dressings, Dairy Products , Gluten-free Baby Food, Meats/ Meats Alternatives)

By Form:

• Solid
• Liquid

By Sources:

• Plant (Rice & corn, Oilseeds & Pulses, Others)
• Animal (Dairy, Meat)

By Distribution Channel:

• Specialty Stores(Bakery Stores, Confectionery Stores, Gourment Stores)
• Supermarkets & Hypermarkets
• Online
• Conventional Stores(Grocery Stores, Mass Merchandizers, Warehouse clubs)
• Others(Drugstores & pharmacies)

The approach of the report:

This report consists of a combined approach of primary as well as secondary research. Initially, secondary research was used to get an understanding of the market and listing out the companies that are present in the market. The secondary research consists of third-party sources such as press releases, annual report of companies, analysing the government generated reports and databases. After gathering the data from secondary sources primary research was conducted by making telephonic interviews with the leading players about how the market is functioning and then conducted trade calls with dealers and distributors of the market. Post this we have started doing primary calls to consumers by equally segmenting consumers in regional aspects, tier aspects, age group, and gender. Once we have primary data with us we have started verifying the details obtained from secondary sources.

Intended audience:

This report can be useful to industry consultants, manufacturers, suppliers, associations & organizations related to Gluten Free Products industry, government bodies and other stakeholders to align their market-centric strategies. In addition to marketing & presentations, it will also increase competitive knowledge about the industry.