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E-Commerce Market in Poland 2024-2028

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    Report

  • 128 Pages
  • September 2024
  • Region: Poland
  • TechNavio
  • ID: 5847352
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The e-commerce market in poland is forecasted to grow by USD 46.90 billion during 2023-2028, accelerating at a CAGR of 20.5% during the forecast period. The report on the e-commerce market in poland provides a holistic analysis, market size and forecast, trends, growth drivers, and challenges, as well as vendor analysis covering around 25 vendors.

The report offers an up-to-date analysis regarding the current market scenario, the latest trends and drivers, and the overall market environment. The market is driven by advantages of e-commerce platforms, growth of digital payment options, and rise in online spending and smartphone penetration.

The e-commerce market in poland is segmented as below:

By Type

  • B2B
  • B2C

By Application

  • Home appliances
  • Fashion products
  • Groceries
  • Books
  • Others

By Geographical Landscape

  • Europe
This study identifies the emergence of omnichannel retailing as one of the prime reasons driving the e-commerce market in poland growth during the next few years. Also, brick-and-mortar stores shifting to e-commerce and enhancement of consumer experience through technologies will lead to sizable demand in the market.

The report on the e-commerce market in poland covers the following areas:

  • E-commerce market in poland sizing
  • E-commerce market in poland forecast
  • E-commerce market in poland industry analysis
A robust vendor analysis within the report is designed to help clients improve their market position, and in line with this, this report provides a detailed analysis of several leading e-commerce market in poland vendors that include 303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, eBay Inc., Empik Group, Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic Farma Zdrowia SA, Tesco Plc, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., Zalando SE, and zooplus SE. Also, the e-commerce market in poland analysis report includes information on upcoming trends and challenges that will influence market growth. This is to help companies strategize and leverage all forthcoming growth opportunities.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to an analysis of the key vendors.

The report presents a detailed picture of the market by the way of study, synthesis, and summation of data from multiple sources by an analysis of key parameters such as profit, pricing, competition, and promotions. It presents various market facets by identifying the key industry influencers. The data presented is comprehensive, reliable, and a result of extensive primary and secondary research. The market research reports provide a complete competitive landscape and an in-depth vendor selection methodology and analysis using qualitative and quantitative research to forecast accurate market growth.

Table of Contents

1 Executive Summary
1.1 Market overview
  • Executive Summary - Chart on Market Overview
  • Executive Summary - Data Table on Market Overview
  • Executive Summary - Chart on Country Market Characteristics
  • Executive Summary - Chart on Market Segmentation by Type
  • Executive Summary - Chart on Market Segmentation by Application
  • Executive Summary - Chart on Company Market Positioning
2 Market Landscape
2.1 Market ecosystem
  • Parent Market
  • Data Table on - Parent Market
2.2 Market characteristics
  • Market characteristics analysis
2.3 Value chain analysis
  • Value Chain Analysis
3 Market Sizing
3.1 Market definition
  • Offerings of companies included in the market definition
3.2 Market segment analysis
  • Market segments
3.3 Market size 2023
3.4 Market outlook: Forecast for 2023-2028
  • Chart on Poland - Market size and forecast 2023-2028 ($ million)
  • Data Table on Poland - Market size and forecast 2023-2028 ($ million)
  • Chart on Poland: Year-over-year growth 2023-2028 (%)
  • Data Table on Poland: Year-over-year growth 2023-2028 (%)
4 Historic Market Size
4.1 E-Commerce Market in Poland 2018 - 2022
  • Historic Market Size - Data Table on E-Commerce Market in Poland 2018 - 2022 ($ million)
4.2 Type segment analysis 2018 - 2022
  • Historic Market Size - Type Segment 2018 - 2022 ($ million)
4.3 Application segment analysis 2018 - 2022
  • Historic Market Size - Application Segment 2018 - 2022 ($ million)
5 Five Forces Analysis
5.1 Five forces summary
  • Five forces analysis - Comparison between 2023 and 2028
5.2 Bargaining power of buyers
  • Bargaining power of buyers - Impact of key factors 2023 and 2028
5.3 Bargaining power of suppliers
  • Bargaining power of suppliers - Impact of key factors in 2023 and 2028
5.4 Threat of new entrants
  • Threat of new entrants - Impact of key factors in 2023 and 2028
5.5 Threat of substitutes
  • Threat of substitutes - Impact of key factors in 2023 and 2028
5.6 Threat of rivalry
  • Threat of rivalry - Impact of key factors in 2023 and 2028
5.7 Market condition
  • Chart on Market condition - Five forces 2023 and 2028
6 Market Segmentation by Type
6.1 Market segments
  • Chart on Type - Market share 2023-2028 (%)
  • Data Table on Type - Market share 2023-2028 (%)
6.2 Comparison by Type
  • Chart on Comparison by Type
  • Data Table on Comparison by Type
6.3 B2B - Market size and forecast 2023-2028
  • Chart on B2B - Market size and forecast 2023-2028 ($ million)
  • Data Table on B2B - Market size and forecast 2023-2028 ($ million)
  • Chart on B2B - Year-over-year growth 2023-2028 (%)
  • Data Table on B2B - Year-over-year growth 2023-2028 (%)
6.4 B2C - Market size and forecast 2023-2028
  • Chart on B2C - Market size and forecast 2023-2028 ($ million)
  • Data Table on B2C - Market size and forecast 2023-2028 ($ million)
  • Chart on B2C - Year-over-year growth 2023-2028 (%)
  • Data Table on B2C - Year-over-year growth 2023-2028 (%)
6.5 Market opportunity by Type
  • Market opportunity by Type ($ million)
  • Data Table on Market opportunity by Type ($ million)
7 Market Segmentation by Application
7.1 Market segments
  • Chart on Application - Market share 2023-2028 (%)
  • Data Table on Application - Market share 2023-2028 (%)
7.2 Comparison by Application
  • Chart on Comparison by Application
  • Data Table on Comparison by Application
7.3 Home appliances - Market size and forecast 2023-2028
  • Chart on Home appliances - Market size and forecast 2023-2028 ($ million)
  • Data Table on Home appliances - Market size and forecast 2023-2028 ($ million)
  • Chart on Home appliances - Year-over-year growth 2023-2028 (%)
  • Data Table on Home appliances - Year-over-year growth 2023-2028 (%)
7.4 Fashion products - Market size and forecast 2023-2028
  • Chart on Fashion products - Market size and forecast 2023-2028 ($ million)
  • Data Table on Fashion products - Market size and forecast 2023-2028 ($ million)
  • Chart on Fashion products - Year-over-year growth 2023-2028 (%)
  • Data Table on Fashion products - Year-over-year growth 2023-2028 (%)
7.5 Groceries - Market size and forecast 2023-2028
  • Chart on Groceries - Market size and forecast 2023-2028 ($ million)
  • Data Table on Groceries - Market size and forecast 2023-2028 ($ million)
  • Chart on Groceries - Year-over-year growth 2023-2028 (%)
  • Data Table on Groceries - Year-over-year growth 2023-2028 (%)
7.6 Books - Market size and forecast 2023-2028
  • Chart on Books - Market size and forecast 2023-2028 ($ million)
  • Data Table on Books - Market size and forecast 2023-2028 ($ million)
  • Chart on Books - Year-over-year growth 2023-2028 (%)
  • Data Table on Books - Year-over-year growth 2023-2028 (%)
7.7 Others - Market size and forecast 2023-2028
  • Chart on Others - Market size and forecast 2023-2028 ($ million)
  • Data Table on Others - Market size and forecast 2023-2028 ($ million)
  • Chart on Others - Year-over-year growth 2023-2028 (%)
  • Data Table on Others - Year-over-year growth 2023-2028 (%)
7.8 Market opportunity by Application
  • Market opportunity by Application ($ million)
  • Data Table on Market opportunity by Application ($ million)
8 Customer Landscape
8.1 Customer landscape overview
  • Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
9 Drivers, Challenges, and Opportunity/Restraints
9.1 Market drivers
9.2 Market challenges
9.3 Impact of drivers and challenges
  • Impact of drivers and challenges in 2023 and 2028
9.4 Market opportunities/restraints
10 Competitive Landscape
10.1 Overview
10.2 Competitive Landscape
  • Overview on criticality of inputs and factors of differentiation
10.3 Landscape disruption
  • Overview on factors of disruption
10.4 Industry risks
  • Impact of key risks on business
11 Competitive Analysis
11.1 Companies profiled
  • Companies covered
11.2 Market positioning of companies
  • Matrix on companies position and classification
  • 303 AVENUE SP. Z O.O.
  • 303 AVENUE SP. Z O.O. - Overview
  • 303 AVENUE SP. Z O.O. - Product / Service
  • 303 AVENUE SP. Z O.O. - Key offerings
11.4 Allegro.pl Sp. z o.o.
  • Allegro.pl Sp. z o.o. - Overview
  • Allegro.pl Sp. z o.o. - Product / Service
  • Allegro.pl Sp. z o.o. - Key offerings
11.5 Amazon.com Inc.
  • Amazon.com Inc. - Overview
  • Amazon.com Inc. - Business segments
  • Amazon.com Inc. - Key news
  • Amazon.com Inc. - Key offerings
  • Amazon.com Inc. - Segment focus
11.6 Ceneo.pl sp z.o.o
  • Ceneo.pl sp z.o.o - Overview
  • Ceneo.pl sp z.o.o - Product / Service
  • Ceneo.pl sp z.o.o - Key offerings
11.7 Decathlon SA
  • Decathlon SA - Overview
  • Decathlon SA - Product / Service
  • Decathlon SA - Key offerings
11.8 eBay Inc.
  • eBay Inc. - Overview
  • eBay Inc. - Product / Service
  • eBay Inc. - Key news
  • eBay Inc. - Key offerings
11.9 Empik Group
  • Empik Group - Overview
  • Empik Group - Product / Service
  • Empik Group - Key offerings
11.10 Inter IKEA Holding BV
  • Inter IKEA Holding BV - Overview
  • Inter IKEA Holding BV - Product / Service
  • Inter IKEA Holding BV - Key news
  • Inter IKEA Holding BV - Key offerings
11.11 Media Expert Group
  • Media Expert Group - Overview
  • Media Expert Group - Product / Service
  • Media Expert Group - Key offerings
11.12 OLX Global BV
  • OLX Global BV - Overview
  • OLX Global BV - Product / Service
  • OLX Global BV - Key offerings
11.13 Organic Farma Zdrowia SA
  • Organic Farma Zdrowia SA - Overview
  • Organic Farma Zdrowia SA - Product / Service
  • Organic Farma Zdrowia SA - Key offerings
11.14 Ubuy Co.
  • Ubuy Co. - Overview
  • Ubuy Co. - Product / Service
  • Ubuy Co. - Key offerings
11.15 X Kom Sp. Z.o.o.
  • X Kom Sp. Z.o.o. - Overview
  • X Kom Sp. Z.o.o. - Product / Service
  • X Kom Sp. Z.o.o. - Key offerings
11.16 Zalando SE
  • Zalando SE - Overview
  • Zalando SE - Product / Service
  • Zalando SE - Key offerings
11.17 zooplus SE
  • zooplus SE - Overview
  • zooplus SE - Product / Service
  • zooplus SE - Key offerings
12 Appendix
12.1 Scope of the report
12.2 Inclusions and exclusions checklist
  • Inclusions checklist
  • Exclusions checklist
12.3 Currency conversion rates for US$
  • Currency conversion rates for US$
12.4 Research methodology
  • Research methodology
12.5 Data procurement
  • Information sources
12.6 Data validation
  • Data validation
12.7 Validation techniques employed for market sizing
  • Validation techniques employed for market sizing
12.8 Data synthesis
  • Data synthesis
12.9 360 degree market analysis
  • 360 degree market analysis
12.10 List of abbreviations
  • List of abbreviations
List of Exhibits
Exhibits 1: Executive Summary - Chart on Market Overview
Exhibits 2: Executive Summary - Data Table on Market Overview
Exhibits 3: Executive Summary - Chart on Country Market Characteristics
Exhibits 4: Executive Summary - Chart on Market Segmentation by Type
Exhibits 5: Executive Summary - Chart on Market Segmentation by Application
Exhibits 6: Executive Summary - Chart on Company Market Positioning
Exhibits 7: Parent Market
Exhibits 8: Data Table on - Parent Market
Exhibits 9: Market characteristics analysis
Exhibits 10: Value Chain Analysis
Exhibits 11: Offerings of companies included in the market definition
Exhibits 12: Market segments
Exhibits 13: Chart on Poland - Market size and forecast 2023-2028 ($ million)
Exhibits 14: Data Table on Poland - Market size and forecast 2023-2028 ($ million)
Exhibits 15: Chart on Poland: Year-over-year growth 2023-2028 (%)
Exhibits 16: Data Table on Poland: Year-over-year growth 2023-2028 (%)
Exhibits 17: Historic Market Size - Data Table on E-Commerce Market in Poland 2018 - 2022 ($ million)
Exhibits 18: Historic Market Size - Type Segment 2018 - 2022 ($ million)
Exhibits 19: Historic Market Size - Application Segment 2018 - 2022 ($ million)
Exhibits 20: Five forces analysis - Comparison between 2023 and 2028
Exhibits 21: Bargaining power of buyers - Impact of key factors 2023 and 2028
Exhibits 22: Bargaining power of suppliers - Impact of key factors in 2023 and 2028
Exhibits 23: Threat of new entrants - Impact of key factors in 2023 and 2028
Exhibits 24: Threat of substitutes - Impact of key factors in 2023 and 2028
Exhibits 25: Threat of rivalry - Impact of key factors in 2023 and 2028
Exhibits 26: Chart on Market condition - Five forces 2023 and 2028
Exhibits 27: Chart on Type - Market share 2023-2028 (%)
Exhibits 28: Data Table on Type - Market share 2023-2028 (%)
Exhibits 29: Chart on Comparison by Type
Exhibits 30: Data Table on Comparison by Type
Exhibits 31: Chart on B2B - Market size and forecast 2023-2028 ($ million)
Exhibits 32: Data Table on B2B - Market size and forecast 2023-2028 ($ million)
Exhibits 33: Chart on B2B - Year-over-year growth 2023-2028 (%)
Exhibits 34: Data Table on B2B - Year-over-year growth 2023-2028 (%)
Exhibits 35: Chart on B2C - Market size and forecast 2023-2028 ($ million)
Exhibits 36: Data Table on B2C - Market size and forecast 2023-2028 ($ million)
Exhibits 37: Chart on B2C - Year-over-year growth 2023-2028 (%)
Exhibits 38: Data Table on B2C - Year-over-year growth 2023-2028 (%)
Exhibits 39: Market opportunity by Type ($ million)
Exhibits 40: Data Table on Market opportunity by Type ($ million)
Exhibits 41: Chart on Application - Market share 2023-2028 (%)
Exhibits 42: Data Table on Application - Market share 2023-2028 (%)
Exhibits 43: Chart on Comparison by Application
Exhibits 44: Data Table on Comparison by Application
Exhibits 45: Chart on Home appliances - Market size and forecast 2023-2028 ($ million)
Exhibits 46: Data Table on Home appliances - Market size and forecast 2023-2028 ($ million)
Exhibits 47: Chart on Home appliances - Year-over-year growth 2023-2028 (%)
Exhibits 48: Data Table on Home appliances - Year-over-year growth 2023-2028 (%)
Exhibits 49: Chart on Fashion products - Market size and forecast 2023-2028 ($ million)
Exhibits 50: Data Table on Fashion products - Market size and forecast 2023-2028 ($ million)
Exhibits 51: Chart on Fashion products - Year-over-year growth 2023-2028 (%)
Exhibits 52: Data Table on Fashion products - Year-over-year growth 2023-2028 (%)
Exhibits 53: Chart on Groceries - Market size and forecast 2023-2028 ($ million)
Exhibits 54: Data Table on Groceries - Market size and forecast 2023-2028 ($ million)
Exhibits 55: Chart on Groceries - Year-over-year growth 2023-2028 (%)
Exhibits 56: Data Table on Groceries - Year-over-year growth 2023-2028 (%)
Exhibits 57: Chart on Books - Market size and forecast 2023-2028 ($ million)
Exhibits 58: Data Table on Books - Market size and forecast 2023-2028 ($ million)
Exhibits 59: Chart on Books - Year-over-year growth 2023-2028 (%)
Exhibits 60: Data Table on Books - Year-over-year growth 2023-2028 (%)
Exhibits 61: Chart on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 62: Data Table on Others - Market size and forecast 2023-2028 ($ million)
Exhibits 63: Chart on Others - Year-over-year growth 2023-2028 (%)
Exhibits 64: Data Table on Others - Year-over-year growth 2023-2028 (%)
Exhibits 65: Market opportunity by Application ($ million)
Exhibits 66: Data Table on Market opportunity by Application ($ million)
Exhibits 67: Analysis of price sensitivity, lifecycle, customer purchase basket, adoption rates, and purchase criteria
Exhibits 68: Impact of drivers and challenges in 2023 and 2028
Exhibits 69: Overview on criticality of inputs and factors of differentiation
Exhibits 70: Overview on factors of disruption
Exhibits 71: Impact of key risks on business
Exhibits 72: Companies covered
Exhibits 73: Matrix on companies position and classification
Exhibits 74: 303 AVENUE SP. Z O.O. - Overview
Exhibits 75: 303 AVENUE SP. Z O.O. - Product / Service
Exhibits 76: 303 AVENUE SP. Z O.O. - Key offerings
Exhibits 77: Allegro.pl Sp. z o.o. - Overview
Exhibits 78: Allegro.pl Sp. z o.o. - Product / Service
Exhibits 79: Allegro.pl Sp. z o.o. - Key offerings
Exhibits 80: Amazon.com Inc. - Overview
Exhibits 81: Amazon.com Inc. - Business segments
Exhibits 82: Amazon.com Inc. - Key news
Exhibits 83: Amazon.com Inc. - Key offerings
Exhibits 84: Amazon.com Inc. - Segment focus
Exhibits 85: Ceneo.pl sp z.o.o - Overview
Exhibits 86: Ceneo.pl sp z.o.o - Product / Service
Exhibits 87: Ceneo.pl sp z.o.o - Key offerings
Exhibits 88: Decathlon SA - Overview
Exhibits 89: Decathlon SA - Product / Service
Exhibits 90: Decathlon SA - Key offerings
Exhibits 91: eBay Inc. - Overview
Exhibits 92: eBay Inc. - Product / Service
Exhibits 93: eBay Inc. - Key news
Exhibits 94: eBay Inc. - Key offerings
Exhibits 95: Empik Group - Overview
Exhibits 96: Empik Group - Product / Service
Exhibits 97: Empik Group - Key offerings
Exhibits 98: Inter IKEA Holding BV - Overview
Exhibits 99: Inter IKEA Holding BV - Product / Service
Exhibits 100: Inter IKEA Holding BV - Key news
Exhibits 101: Inter IKEA Holding BV - Key offerings
Exhibits 102: Media Expert Group - Overview
Exhibits 103: Media Expert Group - Product / Service
Exhibits 104: Media Expert Group - Key offerings
Exhibits 105: OLX Global BV - Overview
Exhibits 106: OLX Global BV - Product / Service
Exhibits 107: OLX Global BV - Key offerings
Exhibits 108: Organic Farma Zdrowia SA - Overview
Exhibits 109: Organic Farma Zdrowia SA - Product / Service
Exhibits 110: Organic Farma Zdrowia SA - Key offerings
Exhibits 111: Ubuy Co. - Overview
Exhibits 112: Ubuy Co. - Product / Service
Exhibits 113: Ubuy Co. - Key offerings
Exhibits 114: X Kom Sp. Z.o.o. - Overview
Exhibits 115: X Kom Sp. Z.o.o. - Product / Service
Exhibits 116: X Kom Sp. Z.o.o. - Key offerings
Exhibits 117: Zalando SE - Overview
Exhibits 118: Zalando SE - Product / Service
Exhibits 119: Zalando SE - Key offerings
Exhibits 120: zooplus SE - Overview
Exhibits 121: zooplus SE - Product / Service
Exhibits 122: zooplus SE - Key offerings
Exhibits 123: Inclusions checklist
Exhibits 124: Exclusions checklist
Exhibits 125: Currency conversion rates for US$
Exhibits 126: Research methodology
Exhibits 127: Information sources
Exhibits 128: Data validation
Exhibits 129: Validation techniques employed for market sizing
Exhibits 130: Data synthesis
Exhibits 131: 360 degree market analysis
Exhibits 132: List of abbreviations

Executive Summary

The following companies are recognized as the key players in the E-commerce market in Poland: 303 AVENUE SP. Z O.O., Allegro.pl Sp. z o.o., Amazon.com Inc., Beliani PL GmbH, Ceneo.pl sp z.o.o, Decathlon SA, Desertcart, eBay Inc., Empik Group, Inter IKEA Holding BV, Meble.pl SA, Media Expert Group, OLX Global BV, Organic Farma Zdrowia SA, Tesco PLC, Ubuy Co., Vox Sp. z.o.o. sp. k, X Kom Sp. Z.o.o., Zalando SE, and zooplus SE.

Commenting on the report, an analyst from the research team said: "The latest trend gaining momentum in the market is emergence of omnichannel retailing."

According to the report, one of the major drivers for this market is the advantages of E-commerce platforms.

The study was conducted using an objective combination of primary and secondary information including inputs from key participants in the industry. The report contains a comprehensive market and vendor landscape in addition to a SWOT analysis of the key vendors.

Companies Mentioned (Partial List)

A selection of companies mentioned in this report includes, but is not limited to:

  • 303 AVENUE SP. Z O.O.
  • Allegro.pl Sp. z o.o.
  • Amazon.com Inc.
  • Beliani PL GmbH
  • Ceneo.pl sp z.o.o
  • Decathlon SA
  • Desertcart
  • eBay Inc.
  • Empik Group
  • Inter IKEA Holding BV
  • Meble.pl SA
  • Media Expert Group
  • OLX Global BV
  • Organic Farma Zdrowia SA
  • Tesco Plc
  • Ubuy Co.
  • Vox Sp. z.o.o. sp. k
  • X Kom Sp. Z.o.o.
  • Zalando SE
  • zooplus SE