E-Commerce Analytics Software Market - Forecasts from 2023 to 2028

The E- commerce analytics software market is estimated to grow at a CAGR of 18.97% during the forecast period.E-commerce analytics software is a type of software that assists companies and enterprises in tracking and analyzing data related to their e-commerce operations. They analyze a wide range of data, including website traffic, customer behavior, sales performance, inventory levels, and others. E-commerce analytics software can provide businesses with valuable insights into their e-commerce operations which aids them in identifying opportunities for improvement and optimizing strategies to enhance sales and revenue. The most common features frequently offered across various e-commerce analytics software include data visualization, custom reporting, real-time monitoring, and predictive analytics. The presence of advanced e-commerce analytics software such as Google Analytics, Adobe Analytics, Mixpanel, and Shopify Analytics is driving the demand for e-commerce analytics software due to its effective analytical capacity and performance. In addition, the development of new technologies such as machine learning and artificial intelligence is leading to the creation of advanced and efficient e-commerce analytics software, enabling companies to analyze large amounts of data and gain valuable insights into their e-commerce operations. Hence, the expansion of the e-commerce sector and the simultaneous growing importance of data analysis and customer care are two significant factors propelling the growth of the e-commerce analytics software market over the forecast period.

Market Drivers:

• Increasing e-commerce activities

The substantial evolution of consumer purchasing habits is generating significant growth in e-commerce and e-retail activities, encouraging the consumption of e-commerce analytics software and tools to effectively analyze consumer behavior patterns to aid in increasing company profits. According to the US Census Bureau, e-commerce transactions totaling $1,034.1 billion were made in 2022, up to 14.6% of the overall sales. Additionally, a PayPal poll revealed that over 57% of consumers preferred to shop on international and global websites. The digitalization of various companies operating in different sectors driven by the globalization of businesses worldwide is increasing the demand for e-commerce analytics software to examine the performance of online websites and consumer preferences to improve user experience. Additionally, the creation of various e-commerce applications for usage on a smartphone is increasing shopping convenience for customers, further promoting the e-commerce sector. As per the data released by Shopify, more than 69% of Shopify's online merchant sales in 2022 were generated on smartphones. Hence, the increasing usage of e-commerce websites is driving the growth of the e-commerce analytics software market.

• Increasing demand for data-driven decision-making among companies

The growth in the importance of data-driven decision-making in enterprises creates a high demand for data analytics tools. E-commerce analytics software allows companies to reach data-driven decisions based on real-time insights by analyzing customer behavior, sales performance, and other key metrics, which enables enterprises to make informed decisions about their e-commerce operations and marketing strategies. For instance, leading companies like Spotify and Netflix use AI-driven data analytics tools to analyze the behavior of their clients to suggest titles and songs that match their preference styles.

By deployment, the cloud sector is expected to grow significantly over the forecast period.

Cloud-based e-commerce analytics software is being extensively consumed due to its flexibility, scalability, and user convenience, driving the growth of the e-commerce analytics software market. In addition, major companies operating in the e-commerce analytics software are offering cloud-based software. For instance, Shopify Analytics is a cloud-based analytics tool that gives businesses insights into their e-commerce sales performance. It provides real-time monitoring, custom reporting, data visualization, segmentation, and predictive analytics. Shopify Analytics is specifically designed for businesses using the Shopify e-commerce platform.

The cost and integration complications associated with e- commerce analytics software remain a key challenge.The cost of adopting e-commerce analytics software can be high, which restricts its usage across enterprises of all sizes since most small and medium-sized businesses would avoid investing in applications that involve excess expenditure. Consequently, such enterprises might employ free or low-cost analytics tools that lack the functionality of other effective analytic software, which leads to a reduction in consumer trust in e-commerce analytics software. In addition, certain e-commerce analytics software cannot integrate seamlessly with other software systems used by enterprises creating difficulties in data collection and analysis processes, which limits the potential impact of e-commerce analytics software on businesses. Therefore, such restraints could restrain the growth of the e-commerce analytics market.

Market Developments:

• In March 2023,a marketing firm offering consultancy and management services based on data-driven principles, Finc3, introduced a new e-commerce analytics software, Catapult, in SaaS format to offer analytics and reporting services for various sophisticated brands offering their products on Amazon.
• In July 2022,e.fundamentals, a UK-based company providing digital shelf and e-commerce analysis services to international companies, was acquired by CommerceIQ, a software platform offering management services to e-commerce in the retail sector to introduce new analytics features on the management platform of CommerceIQ.
• In May 2022,Publicis Groupe, a leading French company specializing in marketing, PR, and advertising solutions, announced the acquisition of Profitero, a Dublin-based company offering e-commerce analytics and insight provision software for a consideration of US$210.73 million, to enable Publicis Groupe company to create an integrated software for commerce activities and expand its product portfolio.

Asia Pacific region holds a major share of the e- commerce analytics software market and is expected to grow in the forecast period.The e-commerce analytics software market in the Asia Pacific region is experiencing significant growth driven by the exponential growth in its e-commerce sector and the increasing demand for data-driven decision-making in the corporate sector. For example, the 668,964 companies and 63,798 public organizations using Korea's Online E-procurement System, the only business-to-government platform in South Korea, transacted business worth US$105 billion in 2022. Further, the expansion of the retail sector in the region and the presence of various online retail stores such as Urbanic, H&M, Zara, and Ajio in the region is promoting the consumption of e-commerce analytics software by retail companies offering their products through e-commerce sites.

Market Segmentation:

By Deployment

• Cloud
• On-premise

By End User

• Apparel & Fashion
• Food & Beverage
• Home & Electronics
• Healthcare
• Others

By Geography

• North America
• USA
• Canada
• Mexico
• South America
• Brazil
• Argentina
• Others
• Europe
• Germany
• France
• United Kingdom
• Spain
• Others
• Middle East and Africa
• Saudi Arabia
• UAE
• Israel
• Others
• Asia Pacific
• China
• Japan
• India
• South Korea
• Indonesia
• Thailand
• Others