Cities are hubs for spending, with 80% of expenditure expected to be generated by urban areas in 2023. Spending growth in 2023 will, however, be sluggish, as cost of living challenges force consumers to be more conservative in their expenditure. Over the next 3-4 years, inflation is predicted to fall, shifting the balance of spending back towards non-necessities; however, consumers are likely to display more conscious consumption habits, valuing sustainability and quality over quantity.
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Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.
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Table of Contents
- Introduction
- Why do cities matter?
- Cities and spending in 2023
- Purchasing habits of urban consumers
- Outlook
- Conclusion
