Feed Pigment Global Market Report 2024

The feed pigment market has grown strongly in recent years. It will grow from $1.62 billion in 2023 to $1.74 billion in 2024 at a compound annual growth rate (CAGR) of 7.4%. The expansion observed in the historical period can be ascribed to the following factors, increasing consumer demand for meat and poultry products, recognition of health and aesthetic benefits, regulatory backing for feed additives, heightened focus on animal welfare, inclination towards natural pigments, and the consideration of nutritional requirements in pet food.

The feed pigment market is expected to see strong growth in the next few years. It will grow to $2.23 billion in 2028 at a compound annual growth rate (CAGR) of 6.5%. The anticipated growth in the forecast period can be linked to several factors, including the demand for specialty and functional feeds, the emphasis on sustainable sourcing of pigments, government initiatives promoting animal nutrition, the expansion of the poultry industry, and the escalating investments in the feed industry. Key trends expected in the forecast period encompass technological advancements in pigment production, innovations in pigment sources, a focus on egg yolk coloration, the development of customized pigment blends, and the consideration of antioxidant properties.

The anticipated increase in meat consumption is poised to drive the growth of the feed pigment market. Meat consumption, which denotes the amount of meat consumed by individuals or populations, prompts the addition of feed pigments to animal feed. This addition enhances the color of meat, poultry, and seafood, making them visually appealing to consumers. For example, in July 2021, the United Nations Food and Agricultural Organization (FAO) projected a global increase in meat consumption by 1.7% per year through 2022. Therefore, the upward trajectory in meat consumption acts as a catalyst for the growth of the feed pigment market.

The expected rise in the livestock population is also set to fuel the growth of the feed pigment market. The livestock population encompasses the total number of domesticated animals, including cattle, poultry, sheep, and pigs, raised by humans for various purposes. The color of animal products is closely associated with quality, making feed pigments essential for achieving desirable coloration. The expansion of the poultry and aquaculture industries, integral components of the livestock sector, contributes significantly to the market's growth as they strive to meet global demand. For instance, a report by the Brazilian Institute of Geography and Statistics in September 2022 highlighted a 3.2% growth in the hog and pig population in 2021, reaching a total of 42.25 million animals. Therefore, the surge in livestock population plays a pivotal role in propelling the growth of the feed pigment market.

The feed pigment market is witnessing a prominent trend of product innovations, with major companies in the industry introducing novel feed pigments to enhance their market standing. To illustrate, AstaReal, a Sweden-based company specializing in natural astaxanthin production, unveiled NOVASTA in July 2021. This innovative feed-grade astaxanthin serves as a natural red pigment and antioxidant, containing carotenoids, proteins, carbohydrates, and essential fatty acids. NOVASTA is designed to support overall health and wellness in companion animals, livestock, and farmed fish. Its versatile application spans dry and wet pet food formats, powder mixes, extruded treats, soft treats, liquid solutions, and various other formats.

Major players in the feed pigment market are actively developing natural colors tailored for pet kibble and treat formulations to secure a competitive advantage. Pet kibble, a type of dry pet food processed into small, bite-sized pieces, has seen the introduction of Sensient Colors' Vertafine in April 2023. This natural green color solution addresses the growing consumer preference for botanical-derived colors in pet food. Vertafine offers vibrant green hues at cost-effective targets, catering to high to harsh heat pet food applications such as extrusion, baking, and injection-molded products. The launch aims to provide pet food manufacturers with a reliable natural color option that upholds both quality and cost considerations.

In February 2021, EW Nutrition, a Germany-based manufacturer of animal food products, acquired the feed quality and pigment business from Novus International Inc., a US-based animal health and nutrition company. The acquisition, conducted for an undisclosed amount, aligns with EW Nutrition's goals of expanding its product portfolio and geographical reach. Additionally, the move strengthens EW Nutrition's global market position in the realm of animal nutrition and health. Novus International Inc., the former owner of the feed quality and pigment business, continues to contribute to advancements in animal health and nutrition.

Major companies operating in the feed pigment market report are BASF SE, Behn Meyer Group, D.D. Williamson & Co. Inc., Guangzhou Leader Bio-Technology Co. Ltd., Kemin Industries Inc., Novus International Inc., Nutrex NV, Royal DSM NV, Vitafor NV, Sudarshan Chemical Industries Limited, Cargill Incorporated, Kalsec Inc., Koel Colors Pvt. Ltd., Clariant AG, Kolortek Co. Ltd., Sandream Impact LLC, Chr. Hansen Holding A/S, Bordas S.A., DSM Nutritional Products AG, Evonik Industries AG, Synthite Industries Pvt. Ltd., Guangzhou Yuxin Feed Additive Co. Ltd., Hebei Shuntian Biotechnology Co. Ltd., Ferro Corporation, Koninklijke DSM N.V., Innovad AD NV, Lonza Group AG, PHW Group, Alltech Inc., The Archer-Daniels-Midland Company.

North America was the largest region in the feed pigment market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global feed pigment market during the forecast period. The regions covered in the feed pigment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the feed pigment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The key varieties of feed pigment products encompass carotenoids, curcumin, caramel, spirulina, and others. Carotenoids are lipid-soluble plant pigments known for imparting vibrant yellow, red, and orange hues to fruits, vegetables, fungi, and flowers. These pigments, available in natural or synthetic forms, find application in the feeding of various livestock, including swine, poultry, ruminants, aquatic animals, and more.

The feed pigment market research report provides feed pigment market statistics, including feed pigment industry global market size, regional shares, competitors with a feed pigment market share, detailed feed pigment market segments, market trends and opportunities, and any further data you may need to thrive in the feed pigment industry. This feed pigment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The feed pigment market consists of sales of xanthophylls, anthocyanins, lycopene, citraxanthin, and capsanthin. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


This product will be delivered within 3-5 business days.