Feed Pigment Market Report 2025

This Feed Pigment market report provides a comprehensive analysis of the market’s characteristics, size, and growth, including segmentation, regional and country-level breakdowns, competitive landscape, market shares, trends, and strategies. It also tracks historical and forecasted market growth across various geographies.

The feed pigment market size has grown strongly in recent years. It will grow from $1.73 billion in 2024 to $1.85 billion in 2025 at a compound annual growth rate (CAGR) of 6.9%. The growth in the historic period can be attributed to consumer demand for meat and poultry products, health and aesthetic benefits, regulatory support for feed additives, focus on animal welfare, preference for natural pigments, nutritional requirements in pet food.

The feed pigment market size is expected to see strong growth in the next few years. It will grow to $2.43 billion in 2029 at a compound annual growth rate (CAGR) of 7.2%. The growth in the forecast period can be attributed to demand for specialty and functional feeds, sustainable sourcing of pigments, government initiatives for animal nutrition, expansion of the poultry industry, increasing investments in feed industry. Major trends in the forecast period include technological advancements in pigment production, innovations in pigment sources, focus on egg yolk coloration, development of customized pigment blends, antioxidant properties.

Rising meat consumption is expected to significantly propel the growth of the feed pigment market. Feed pigments are additives used in animal feed to enhance the color of meat, poultry, and seafood, making these products more visually appealing to consumers. The growing demand for meat, particularly chicken, is a key driver for this market. For instance, in July 2024, Carlisle Technology, a U.S.-based provider of food industry solutions, projected that chicken consumption in the U.S., which stood at 98.9 pounds per person in 2022, is expected to increase to 107.5 pounds by 2033. This anticipated rise is largely attributed to chicken's affordability and perceived health benefits, highlighting the increasing demand for meat products. As a result, the feed pigment market is poised for growth, driven by the need to improve the aesthetic appeal of meat products in response to rising consumption levels.

The growth in livestock numbers is anticipated to boost the feed pigment market in the future. The term "livestock population" encompasses all domesticated animals, including cattle, poultry, sheep, and pigs, which humans raise for various purposes, such as agricultural production, food, fiber, and other by-products. Consumers often link the color of animal products to their quality, making feed pigments essential for achieving the desired coloration. The poultry and aquaculture sectors, which are vital parts of the livestock industry, also play a significant role in the market's expansion as they grow to satisfy global demand. In summary, the increase in livestock numbers heightens the focus on preserving product quality and visual attractiveness through the use of feed pigments in animal nutrition. For example, reports from GOV.UK, a UK government information site, indicate that UK livestock production grew in several sectors in 2022. The total output of livestock in 2022 was £22.2 billion ($19.3 billion), marking an increase of £2.7 billion ($3.38 billion), or 16%, compared to 2021. Thus, the rise in livestock population is propelling the growth of the feed pigment market.

Leading companies in the feed pigment market are prioritizing innovative technologies like carbon capture. This technology includes techniques for capturing and storing carbon dioxide emissions from industrial sources to mitigate their environmental impact and combat climate change. For example, in March 2023, NovoNutrients, a biotechnology firm based in the United States, introduced carotenoid single-cell proteins. These proteins, derived from microorganisms that produce carotenoids, the pigments responsible for the bright colors of many plants and some animals - serve as high-quality protein sources. They are created through fermentation processes that utilize carbon dioxide, hydrogen, and specific microbes, offering a sustainable alternative to traditional protein sources. In addition to providing vital amino acids and nutrients for animal feed, carotenoid single-cell proteins enhance the feed’s nutritional value by incorporating the benefits of carotenoids, which promote better health and improved coloration in aquaculture species.

Major players in the feed pigment market are actively developing natural colors tailored for pet kibble and treat formulations to secure a competitive advantage. Pet kibble, a type of dry pet food processed into small, bite-sized pieces, has seen the introduction of Sensient Colors' Vertafine in April 2023. This natural green color solution addresses the growing consumer preference for botanical-derived colors in pet food. Vertafine offers vibrant green hues at cost-effective targets, catering to high to harsh heat pet food applications such as extrusion, baking, and injection-molded products. The launch aims to provide pet food manufacturers with a reliable natural color option that upholds both quality and cost considerations.

In September 2024, Ginkgo Bioworks, a biotechnology firm based in the United States, entered into a partnership with NOVUS for an undisclosed amount. This collaboration aims to create advanced feed additives designed to improve the sustainability and performance of animal agriculture by developing more efficient enzymes for livestock feed. NOVUS International is a US-based company focused on health solutions, specializing in intelligent nutrition solutions for animals.

Feed pigments, whether natural or synthetic, are incorporated into animal feed to improve the visual appeal of products derived from animals, such as meat, eggs, and milk. Their primary purpose is to enhance both the appearance and nutritional value of the animal feed.

The key varieties of feed pigment products encompass carotenoids, curcumin, caramel, spirulina, and others. Carotenoids are lipid-soluble plant pigments known for imparting vibrant yellow, red, and orange hues to fruits, vegetables, fungi, and flowers. These pigments, available in natural or synthetic forms, find application in the feeding of various livestock, including swine, poultry, ruminants, aquatic animals, and more.

The feed pigment market research report is one of a series of new reports that provides feed pigment market statistics, including feed pigment industry global market size, regional shares, competitors with a feed pigment market share, detailed feed pigment market segments, market trends and opportunities, and any further data you may need to thrive in the feed pigment industry. This feed pigment market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

Major companies operating in the feed pigment market report are BASF SE, Behn Meyer Group, D.D. Williamson & Co. Inc., Guangzhou Leader Bio-Technology Co. Ltd., Kemin Industries Inc., Novus International Inc., Nutrex NV, Royal DSM NV, Vitafor NV, Sudarshan Chemical Industries Limited, Cargill Incorporated, Kalsec Inc., Koel Colors Pvt. Ltd., Clariant AG, Kolortek Co. Ltd., Sandream Impact LLC, Chr. Hansen Holding A/S, Bordas S.A., DSM Nutritional Products AG, Evonik Industries AG, Synthite Industries Pvt. Ltd., Guangzhou Yuxin Feed Additive Co. Ltd., Hebei Shuntian Biotechnology Co. Ltd., Ferro Corporation, Koninklijke DSM N.V., Innovad AD NV, Lonza Group AG, PHW Group, Alltech Inc., The Archer-Daniels-Midland Company.

North America was the largest region in the feed pigment market in 2024. Asia-Pacific is expected to be the fastest-growing region in the global feed pigment market during the forecast period. The regions covered in the feed pigment market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the feed pigment market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The feed pigment market consists of sales of xanthophylls, anthocyanins, lycopene, citraxanthin, and capsanthin. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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