Tortilla Global Market Report 2024

The tortilla market has grown strongly in recent years. It will grow from $46.43 billion in 2023 to $50.33 billion in 2024 at a compound annual growth rate (CAGR) of 8.4%. The expansion observed in the historical period can be ascribed to the prevalence of traditional dietary staples, adaptability in culinary usage, a transition towards healthier options, the surge in popularity of Mexican and Tex-Mex cuisine, the global spread of food preferences, and the increasing demand for convenient and ready-to-eat foods.

The tortilla market is expected to see strong growth in the next few years. It will grow to $67.36 billion in 2028 at a compound annual growth rate (CAGR) of 7.6%. The anticipated expansion in the forecast period can be ascribed to the promotion of a healthy and nutritious image, the adoption of plant-based and vegan diets, the prevalence of global fusion cuisine, the increased popularity of breakfast burritos and wraps, the growth of the snacking culture, and a commitment to sustainability and ethical sourcing. Key trends expected in the forecast period encompass advancements in flavors and ingredients, the emphasis on clean label and natural ingredients, strategic partnerships, and innovations in tortilla flavors.

The anticipated rise in the number of individuals experiencing nutritional deficiencies is expected to drive the growth of the tortilla market in the future. Nutritional deficiency, characterized by a shortage of essential vitamins and minerals in the diet, can result in malnutrition and anemia. Tortillas play a role in preventing nutritional deficiencies as they provide a moderate calorie content and serve as a rich source of protein, vitamins, iron, fiber, and other essential nutrients. This nutritional profile contributes to the body's growth and energy needs. For instance, as of June 2021, reports from the World Health Organization (WHO) revealed that undernutrition was a contributing factor in 45% of all deaths among children under the age of five worldwide. Additionally, in February 2023, the United Nations International Children's Emergency Fund (UNICEF) reported that 30% of women aged 15-49 suffer from anemia, 10% experience underweight issues, and over 35% are overweight, with 13% falling into the obese category. Consequently, the growing number of individuals facing nutritional deficiencies is a driving force behind the expansion of the tortilla market.

The increasing focus on a healthy diet is projected to fuel the growth of the health and wellness market in the coming years. A healthy diet involves a well-balanced eating pattern that supplies essential nutrients, promotes overall health, and helps mitigate the risk of chronic diseases. Tortillas, crafted from whole grains, ancient grains, or fortified with added nutrients such as fiber and protein, cater to health-conscious consumers seeking nutritious choices. For example, in 2023, a food survey conducted by the International Food Information Council, a US-based non-profit organization, found that 52% of participants reported adhering to a specific diet or eating pattern, marking a significant increase from 39% in 2021. The most popular choices included clean eating (16%), mindful eating (14%), and calorie counting (13%). Consequently, the growing awareness of a healthy diet is propelling the health and wellness market.

The tortilla market is witnessing a surge in popularity of technological advancements in manufacturing processes, emerging as a key trend. Major players in the tortilla market are embracing novel manufacturing technologies to maintain their market standing. For example, in July 2021, Kemin Industries Inc., a US-based specialty ingredient manufacturer and supplier, introduced the Floor Tortilla Doctor, an interactive digital tool for tortilla manufacturers. This tool addresses various process and quality challenges, including operational efficiency and shelf life extension. It provides a straightforward and effective solution to manufacturing issues, guiding manufacturers through applications and potential trouble spots. Upon identifying issues, the Floor Tortilla Doctor suggests solutions such as Kemin batch packs and premixes to enhance tortilla products and expedite product distribution.

Leading companies in the tortilla market are innovating with products such as grill melts to boost market revenues. A portable handheld wrap, typically a small and easily manageable device, serves various purposes. In October 2023, California Tortilla, a US-based restaurant company, introduced Grill Melts, a new menu item featuring grilled mesquite chicken, Spicy Sunset sauce, and Pico de Gallo salsa. Another version includes taco beef, Pico de Gallo salsa, and queso.

In July 2021, Flagship Food Group, a diversified US-based food company, acquired a majority stake in Tortilla King LLC for an undisclosed amount. With this acquisition, Flagship Food Group aims to expand its operations and solidify its position as one of the foremost privately held food companies in the nation, specializing in premium Hispanic brands. Tortilla King LLC, based in the US, is a manufacturer of tortillas, tortilla chips, and salsas.

Major companies operating in the tortilla market report are GRUMA S.A.B. de C.V, PepsiCo Inc., Easy Food Inc., La Tortilla Factory Inc., Liven S.A., Ole Mexican Foods Inc., Catallia Mexican Foods LLC, Aranda's Tortilla Company Inc., Arevalo Foods Inc., Azteca Foods Inc., Tyson Foods Inc., Fiesta Tortilla Factory Inc., Eagle Foods Holdings Pty. Ltd., Cargill Incorporated, Grupo Bimbo S.A.B. de C.V, Hain Celestial Group, Senor Pepe's Mexican Food Factory LLC, Siete Family Foods, Reser's Fine Foods Inc., General Mills Inc., Tortilla King Inc., Rudy's Tortilla, Franco Whole Foods, Los Amigos Tortilla Manufacturing Inc., Tortilla Company Inc., Carolina Cider Company, Mission Foods Inc., Ortega Foods Corporation, Goya Foods Inc., Hernandez Manufacturing Inc.

North America was the largest region in the tortilla market in 2023. Latin America is expected to be the fastest-growing region in the global tortilla market during the forecast period. The regions covered in the tortilla market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tortilla market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The key product categories associated with tortillas encompass tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and other variations. Tortilla chips, characterized by their thickness and made from corn, are enjoyed with salsa or guacamole. Available in both organic and conventional varieties, these chips are processed from wheat and corn sources and are found in fresh and frozen forms. Distribution channels include hypermarkets, supermarkets, convenience stores, online platforms, and other retail outlets.

The tortilla market research report provides tortilla market statistics, including tortilla industry global market size, regional shares, competitors with a tortilla market share, detailed tortilla market segments, market trends and opportunities, and any further data you may need to thrive in the tortilla industry. This tortilla market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The tortilla market consists of sales of sorghum tortillas, grain tortillas, guirila, hoja Santa tortillas, nopal tortillas, beetroot tortillas, and nopaltillas. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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