Tortilla Market Report 2025

The tortilla market size has grown strongly in recent years. It will grow from $49.93 billion in 2024 to $53.86 billion in 2025 at a compound annual growth rate (CAGR) of 7.9%. The growth in the historic period can be attributed to traditional dietary staple, versatility in culinary applications, shift to healthier alternatives, rise in Mexican and tex-mex cuisine, globalization of food preferences, convenience and ready-to-eat foods.

The tortilla market size is expected to see strong growth in the next few years. It will grow to $73.3 billion in 2029 at a compound annual growth rate (CAGR) of 8%. The growth in the forecast period can be attributed to healthy and nutritious image, plant-based and vegan diets, global fusion cuisine, expansion of breakfast burritos and wraps, rise in snacking culture, sustainability and ethical sourcing. Major trends in the forecast period include innovation in flavors and ingredients, clean label and natural ingredients, strategic partnerships, innovation in tortilla flavors.

The rising number of people experiencing nutritional deficiencies is expected to drive the growth of the tortilla market in the coming years. Nutritional deficiency refers to the insufficient intake of essential vitamins and minerals, which can lead to malnutrition and anemia. Tortillas can help prevent nutritional deficiencies as they are relatively high in calories and provide a good source of protein, vitamins, iron, fiber, and other nutrients, supporting the body's growth and energy needs. For example, in February 2023, the United Nations International Children's Emergency Fund (UNICEF), a US-based humanitarian aid organization, reported that 30% of women aged 15-49 suffer from anemia, 10% are underweight, and over 35% are overweight, with 13% classified as obese. Therefore, the increasing prevalence of nutritional deficiencies is driving the growth of the tortilla market.

Growing awareness of healthy diets is expected to drive the growth of the health and wellness market in the future. A healthy diet is characterized by a well-balanced eating pattern that provides essential nutrients, promotes overall health, and helps reduce the risk of chronic diseases. Tortillas made from whole grains, ancient grains, or enriched with nutrients like fiber and protein cater to health-conscious consumers seeking nutritious options. For instance, in April 2023, the International Food Information Council, a US-based nonprofit organization, reported in its latest survey that 52% of Americans adhered to specific eating patterns or diets in the past year, consistent with the previous year. Notably, Gen Z (66%) and Millennials (63%) were more likely to adopt such dietary practices compared to Gen X (50%) and Boomers (41%). Interestingly, Boomers showed a significant rise in diet adherence, increasing from 29% in 2022 to 41% currently. The most common eating patterns or diets mentioned included high-protein diets (18%), mindful eating (17%), calorie counting (12%), clean eating (12%), and intermittent fasting (12%). Thus, the increasing focus on healthy diets is driving the health and wellness market.

Major companies in the tortilla market are adopting innovative artisanal production techniques and healthier formulations, such as low-sodium and gluten-free options, to address the growing consumer demand for authentic flavors and healthier food choices. These artisanal methods and healthier recipes enable the tortilla market to meet the increasing desire for genuine taste and nutritious products, enhancing their competitive advantage. For example, in June 2024, Insignia International, a US-based food company, launched Tradicion tortillas, which include fajita, soft yellow corn, and burrito flour varieties, ideal for tacos and burritos. These low-sodium, cholesterol-free tortillas are made with unbleached flour and gluten-free corn, and are available at major grocery chains across Northern California, as well as select stores in Southern California and Texas. With an emphasis on quality and artisanal flavor, Tradicion aims to set new standards in the tortilla market.

Leading companies in the tortilla market are innovating with products such as grill melts to boost market revenues. A portable handheld wrap, typically a small and easily manageable device, serves various purposes. In October 2023, California Tortilla, a US-based restaurant company, introduced Grill Melts, a new menu item featuring grilled mesquite chicken, Spicy Sunset sauce, and Pico de Gallo salsa. Another version includes taco beef, Pico de Gallo salsa, and queso.

In October 2024, PepsiCo, Inc., a US-based food company, acquired Siete Foods for $1.2 billion. This acquisition aims to enhance PepsiCo's product portfolio by incorporating an authentic Mexican-American brand that focuses on better-for-you food options. The move seeks to enrich multicultural offerings, providing consumers with delicious, heritage-inspired products that elevate meal occasions and culinary experiences while honoring the legacy of Siete Foods' original founders. Siete Foods specializes in grain-free and gluten-free Mexican-inspired snacks and tortillas.

Major companies operating in the tortilla market include GRUMA S.A.B. de C.V, PepsiCo Inc., Easy Food Inc., La Tortilla Factory Inc., Liven S.A., Ole Mexican Foods Inc., Catallia Mexican Foods LLC, Aranda's Tortilla Company Inc., Arevalo Foods Inc., Azteca Foods Inc., Tyson Foods Inc., Fiesta Tortilla Factory Inc., Eagle Foods Holdings Pty. Ltd., Cargill Incorporated, Grupo Bimbo S.A.B. de C.V, Hain Celestial Group, Senor Pepe's Mexican Food Factory LLC, Siete Family Foods, Reser's Fine Foods Inc., General Mills Inc., Tortilla King Inc., Rudy's Tortilla, Franco Whole Foods, Los Amigos Tortilla Manufacturing Inc., Tortilla Company Inc., Mission Foods Inc., Ortega Foods Corporation, Goya Foods Inc., Hernandez Manufacturing Inc.

North America was the largest region in the tortilla market in 2024. Latin America is expected to be the fastest-growing region in the global tortilla market during the forecast period. The regions covered in the tortilla market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the tortilla market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Tortilla is a slim, flatbread without leavening, crafted from corn flour and typically filled with ingredients such as cheese, salsa, beans, guacamole, or meat. This versatile flatbread is commonly utilized to scoop up saucy or stewed dishes and provides essential lipids, vitamins, calcium, and magnesium, contributing to proper bodily development. Tortillas hold a prominent place in various aspects of Mexican cuisine.

The key product categories associated with tortillas encompass tortilla chips, taco shells, tostadas, flour tortillas, corn tortillas, and other variations. Tortilla chips, characterized by their thickness and made from corn, are enjoyed with salsa or guacamole. Available in both organic and conventional varieties, these chips are processed from wheat and corn sources and are found in fresh and frozen forms. Distribution channels include hypermarkets, supermarkets, convenience stores, online platforms, and other retail outlets.

The tortilla market research report is one of a series of new reports that provides tortilla market statistics, including tortilla industry global market size, regional shares, competitors with a tortilla market share, detailed tortilla market segments, market trends and opportunities, and any further data you may need to thrive in the tortilla industry. This tortilla market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The tortilla market consists of sales of sorghum tortillas, grain tortillas, guirila, hoja Santa tortillas, nopal tortillas, beetroot tortillas, and nopaltillas. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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