Kopi Luwak Coffee Global Market Report 2024

The kopi luwak coffee market size is expected to see strong growth in the next few years. It will grow to $9.66 billion in 2028 at a compound annual growth rate (CAGR) of 5.4%. The growth in the forecast period can be attributed to continued exclusivity and rarity, evolution of consumer preferences, innovative marketing strategies, global market expansion, environmental and social responsibility. Major trends in the forecast period include technological advancements in production, sustainable and ethical sourcing, demand for specialty coffee, e-commerce and direct-to-consumer sales, increased awareness and education.

The kopi luwak coffee market size has grown strongly in recent years. It will grow from $7.39 billion in 2023 to $7.84 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to several key factors, including exclusivity and rarity, consumer perception and the luxury appeal of the product, the cultural and artisanal heritage associated with it, successful marketing and branding efforts, as well as globalization, which has led to increased demand for the product.

The kopi luwak coffee market size is expected to see strong growth in the next few years. It will grow to $9.66 billion in 2028 at a compound annual growth rate (CAGR) of 5.4%. The anticipated growth in the forecast period can be attributed to the continued emphasis on exclusivity and rarity, the evolution of consumer preferences, the use of innovative marketing strategies, global market expansion efforts, and a focus on environmental and social responsibility. Major trends expected in this period include technological advancements in production processes, an increased emphasis on sustainable and ethical sourcing practices, a growing demand for specialty coffee, the growth of e-commerce and direct-to-consumer sales channels, and an increased focus on consumer awareness and education regarding coffee products.

The growth of the kopi luwak coffee market is expected to be propelled by the increasing tourism in Indonesia. Tourism involves traveling to different destinations outside of one's usual environment for leisure, business, or other purposes. Kopi luwak coffee, originating from Indonesia, is an integral part of Indonesian tourism due to its exotic taste and limited availability, which attracts many tourists. For example, the Tourism and Creative Economy Ministry of the Indonesian government estimated around 7.4 million foreign tourist arrivals and 1.2 to 1.4 billion domestic tourist arrivals for 2023. Additionally, according to the World Bank, Indonesian tourism saw a 500% increase in 2022 compared to May 2021. Therefore, the surge in tourism in Indonesia is fueling the growth of the kopi luwak coffee market.

The growing interest in coffee consumption is expected to drive the growth of the kopi luwak coffee market. Kopi luwak coffee, known for its unique processing through the digestive system of civet cats, attracts interest among coffee enthusiasts. Statistics from the National Coffee Association in October 2021 indicate a significant rise in coffee consumption, with 46% of Gen Z increasing their coffee intake and 65% of respondents aged 25-39 reported drinking coffee on the previous day in 2021. This growing interest in coffee consumption directly benefits the unique and specialized kopi luwak market.

The surge in the e-commerce industry is also projected to drive growth in the kopi luwak coffee market. E-commerce platforms offer consumers detailed information about kopi luwak, including its origin, processing methods, and ethical sourcing practices, contributing to the market's growth. The United States Census Bureau reported a significant increase in e-commerce sales by 7.5% in the second quarter of 2023, accounting for 15.4% of total sales. This rise in online shopping platforms amplifies accessibility and transparency for consumers interested in unique coffee varieties such as kopi luwak.

Product innovation remains a significant trend driving the kopi luwak coffee market forward. Major companies within this market are continually introducing innovative products such as the INDOxyz Indonesian coffee to maintain their competitive edge. In March 2023, rapper and entrepreneur Snoop Dogg launched the INDOxyz premium coffee brand. Noteworthy for its sourcing from the Gayo region in Sumatra and other select areas in Indonesia, this coffee blend combines the finest Arabica beans with kopi luwak coffee, delivering a unique and premium coffee experience.

Major companies operating in the kopi luwak coffee market report are The Kopi Luwak Coffee Company, Lavanta Coffee Roasters Inc., Vinacafe Bien Hoa, Wild Gayo Luwak, Mandailing Coffee Ltd., Rumacoffee Co., Bantai Civet Coffee Co., Kopi Luwak Direct, Kaya Kopi LLC, Coffee Bean Shop Ltd., Luwak Star Gourmet Coffee, Domba Coffee Singapore PTE LTD., Gloria Jean’s Coffee Pty Ltd., Wallacea Coffee, Gayo Kopi, Java Arabica Kopi, Bali Pulina, Sumatra Orangutan Coffee, Timor Luwak Coffee, Sulawesi Wild Kopi, Mocha Java Kopi, Toraja Civet Coffee, Flores Civet Coffee, Bali Kintamani Luwak Coffee, Organic Sumatra Luwak Coffee, Aceh Gayo Luwak Coffee, Malabar Civet Coffee, Baliem Valley Kopi, Kalosi Civet Coffee, Kerinci Luwak Coffee, Organic Bali Luwak Coffee, Papua Wamena Kopi, Sidikalang Civet Coffee.

North America was the largest region in the kopi luwak coffee market in 2023. Asia-Pacific is expected to be the fastest-growing region in the global kopi luwak coffee market during the forecast period. The regions covered in the kopi luwak coffee market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the kopi luwak coffee market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Kopi luwak coffee comes in raw and cooked bean varieties. Raw coffee beans are unroasted seeds harvested from palm civet cats, cleaned, and sold to those who prefer to roast coffee at home. These beans are available in different coffee varieties such as arabica, robusta, and liberica, sold through online and offline channels.

The kopi luwak coffee market size has grown strongly in recent years. It will grow from $7.39 billion in 2023 to $7.84 billion in 2024 at a compound annual growth rate (CAGR) of 6.1%. The growth in the historic period can be attributed to exclusivity and rarity, consumer perception and luxury appeal, cultural and artisanal heritage, marketing and branding efforts, globalization and increased demand.

The kopi luwak coffee market consists of sales of whole beans and ground kopi luwak coffee. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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