Kopi Luwak Coffee Market Report 2026

The kopi luwak coffee market size has grown strongly in recent years. It will grow from $8.23 billion in 2025 to $8.65 billion in 2026 at a compound annual growth rate (CAGR) of 5.2%. The growth in the historic period can be attributed to growth of specialty coffee consumption, expansion of premium coffee shops, rising global coffee awareness, increased tourism-driven coffee demand, availability of niche coffee distribution channels.

The kopi luwak coffee market size is expected to see strong growth in the next few years. It will grow to $10.93 billion in 2030 at a compound annual growth rate (CAGR) of 6%. The growth in the forecast period can be attributed to increasing consumer interest in rare coffee varieties, rising emphasis on animal welfare and certification, expansion of online specialty coffee sales, growing demand from high-income consumers, increased focus on brand storytelling and origin transparency. Major trends in the forecast period include increasing demand for exotic and luxury coffee products, growing focus on ethical and sustainable sourcing, expansion of premium coffee retail channels, rising popularity of specialty coffee experiences, enhanced emphasis on authenticity and traceability.

Increasing tourism in Indonesia is anticipated to boost the growth of the kopi luwak coffee market in the coming years. Tourism refers to the activity of traveling to destinations outside one’s usual surroundings for leisure, business, or other reasons. Kopi luwak coffee is a coffee originating from Indonesia and represents an important element of Indonesian tourism, as it attracts many visitors due to its exotic flavor and limited availability. For example, in January 2023, according to the Indonesian government’s Ministry of Tourism and Creative Economy, foreign tourist arrivals were estimated at around 7.4 million, while domestic tourist arrivals were projected to reach between 1.2 and 1.4 billion in 2023. Therefore, the rise in tourism across Indonesia is contributing to the advancement of the kopi luwak coffee market.

The increasing interest in coffee is expected to support the growth of the kopi luwak coffee market in the future. Coffee is a dark-colored, aromatic beverage prepared by brewing roasted and ground coffee beans. In addition, the digestive process involved in kopi luwak production removes certain complex flavors and acids, which enhances the quality associated with high-scoring specialty coffees. For instance, in April 2023, a report published by the International Coffee Organization, a UK-based intergovernmental body, stated that global coffee consumption is forecast to rise by 1.7% to reach 178.5 million bags during the 2022/23 season. The strongest growth is expected in Africa and the Asia-Pacific region, with consumption increasing by 4.1% to 13.4 million bags and by 3.1% to 44.2 million bags, respectively. As a result, growing consumer interest in coffee is driving the kopi luwak coffee market forward.

Product innovation remains a significant trend driving the kopi luwak coffee market forward. Major companies within this market are continually introducing innovative products such as the INDOxyz Indonesian coffee to maintain their competitive edge. In March 2023, rapper and entrepreneur Snoop Dogg launched the INDOxyz premium coffee brand. Noteworthy for its sourcing from the Gayo region in Sumatra and other select areas in Indonesia, this coffee blend combines the finest Arabica beans with kopi luwak coffee, delivering a unique and premium coffee experience.

Major companies operating in the kopi luwak coffee market are The Kopi Luwak Coffee Company, Wild Gayo Luwak, Bantai Civet Coffee Co, Kopi Luwak Direct, Kaya Kopi LLC, Luwak Star Gourmet Coffee, Domba Coffee Singapore PTE LTD, Wallacea Coffee, Bali Pulina, Sumatra Orangutan Coffee, Timor Luwak Coffee, Sulawesi Wild Kopi, Toraja Civet Coffee, Flores Civet Coffee, Bali Kintamani Luwak Coffee, Organic Sumatra Luwak Coffee, Aceh Gayo Luwak Coffee, Malabar Civet Coffee, Baliem Valley Kopi, Kalosi Civet Coffee, Kerinci Luwak Coffee, Organic Bali Luwak Coffee, Papua Wamena Kopi, Sidikalang Civet Coffee.

North America was the largest region in the kopi luwak coffee market in 2025. Asia-Pacific is expected to be the fastest-growing region in the global kopi luwak coffee market during the forecast period. The regions covered in the kopi luwak coffee market report are Asia-Pacific, South East Asia, Western Europe, Eastern Europe, North America, South America, Middle East and Africa. The countries covered in the kopi luwak coffee market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Taiwan, Russia, South Korea, UK, USA, Italy, Spain, Canada.

The kopi luwak coffee market consists of sales of whole beans and ground kopi luwak coffee. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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