Water-Soluble Vitamin and Mineral Feed Supplements Market Report 2025

The water-soluble vitamin and mineral feed supplements market size has grown rapidly in recent years. It will grow from $5.98 billion in 2024 to $6.81 billion in 2025 at a compound annual growth rate (CAGR) of 13.8%. The growth in the historic period can be attributed to focus on animal nutrition and welfare, rise in intensive farming practices, globalization of animal husbandry practices, awareness of nutritional deficiencies, efforts to improve feed conversion ratios.

The water-soluble vitamin and mineral feed supplements market size is expected to see rapid growth in the next few years. It will grow to $11.1 billion in 2029 at a compound annual growth rate (CAGR) of 13%. The growth in the forecast period can be attributed to demand for sustainable animal farming, global efforts for animal disease prevention, enhanced formulation for monogastric animals, focus on animal well-being and stress reduction, development of fortified functional feeds. Major trends in the forecast period include innovation in delivery methods, immune-boosting ingredients, nanotechnology in feed supplements, technology-driven feed management systems, formulation for monogastric animals.

The anticipated surge in the water-soluble vitamin and mineral feed supplements market is expected to be driven by the increasing global population of livestock. Livestock, comprising animals raised for purposes such as use, pleasure, or profit, particularly on farms, includes cattle, hogs, horses, poultry, sheep, and small animals. Agricultural producers engage in breeding and raising livestock, providing them with water-soluble vitamin and mineral feed to meet their nutritional needs, including promoting healthy bone development and maintaining reproductive efficiency. For example, Eurostat reported in March 2023 that Italy's pig population grew by 330,000 heads, a 4% increase from the same period in 2021. Similarly, Sweden saw a 3% increase, or 50,000 heads, in its pig population during the corresponding period. Overall, in May 2022, the European Union boasted a substantial livestock population, including an estimated 142 million pigs, 76 million cattle, 60 million sheep, and 11 million goats. Consequently, the rising global livestock population is a key factor propelling the water-soluble vitamin and mineral feed supplements market forward.

The increasing consumption of meat is also expected to drive the growth of the water-soluble vitamin and mineral feed supplements market. Meat consumption involves the acquisition, preparation, and ingestion of animal flesh as food from various sources. Water-soluble vitamins and minerals are pivotal in maintaining the health and productivity of animals, influencing the quality and quantity of meat produced. According to the Organization for Economic Co-operation and Development, global beef and veal consumption is projected to rise by 1% from 71.4 thousand tons in 2021 to 72.14 thousand tons in 2023. Additionally, global poultry meat consumption is expected to increase by 1.16%, growing from 133.6 thousand tons in 2022 to 135.2 thousand tons in 2023. Hence, the escalating meat consumption is a significant driver for the growth of the water-soluble vitamin and mineral feed supplements market.

Product innovation is an emerging trend in the water-soluble vitamin and mineral feed supplements market. Leading companies in this sector are introducing innovative mineral feed supplements to strengthen their market presence. For example, in January 2024, Bimeda, Inc., an Ireland-based veterinary company, launched BOVitalize, an oral vitamin and mineral supplement specifically designed for beef and dairy cattle, including bulls and ruminating calves. This supplement aims to enhance existing nutritional programs by providing essential trace minerals that are often deficient during stressful periods, such as calving, breeding, weaning, and transportation. BOVitalize includes crucial nutrients like selenium, copper, zinc, vitamin A, and vitamin E, all of which are important for maintaining cattle health and productivity. It is administered as a single 5-milliliter oral dose per 220 pounds of body weight and is available in 1-liter and 4-liter jugs for ease of use.

Major companies in the water-soluble vitamin and mineral feed supplements market are concentrating on developing advanced nutritional additives, such as mycotoxin binders, to gain a competitive edge. Mycotoxin binders are incorporated into animal feed to neutralize harmful mycotoxins, preventing their absorption and protecting animal health. For example, in April 2022, Manaseer Group, a Jordan-based construction company, launched Animax, a mineral-based mycotoxin binder designed to enhance animal nutrition by mitigating the detrimental effects of mycotoxins, particularly Aflatoxin B1. Formulated from hydrated sodium calcium aluminosilicate (HSCAS) and rare earth elements, Animax improves the effectiveness of feed additives. This launch aligns with the increasing global demand for mycotoxin management solutions, driven by rising awareness of mycotoxin contamination in animal feed. As mycotoxins present significant risks to livestock health and productivity, innovative solutions like Animax support the industry’s transition toward safer and more sustainable animal nutrition practices.

In June 2022, Wilbur-Ellis Nutrition, a US-based animal feed manufacturing company, acquired F.L. Emmert for an undisclosed amount. This acquisition is intended to expand Wilbur-Ellis' product portfolio and enhance its research and development (R&D) capabilities, allowing the company to better serve its customers in the pet food and livestock sectors. F.L. Emmert, also based in the US, specializes in advanced nutritional solutions for both the pet and livestock industries.

Major companies operating in the water-soluble vitamin and mineral feed supplements market include Alltech Inc., Nutreco NV, Koninklijke DSM NV, Neovia Group, InVivo NSA, BASF SE, Archer Daniels Midland Company, Kemin Industries Inc., Bluestar Adisseo Co., Lonza Group AG, Bayer AG, Blackmores Limited, China National Chemical Corporation, Sanofi S.A., Bee Health Limited, DLG Group, Cargill Incorporated, Novus International Inc., Bioiberica S.A.U., Pancosma S.A., Zinpro Corporation, QualiTech Corporation, Nutriad International NV, VDS Pharma Animal Health B.V., Lallemand Animal Nutrition, Provimi Holding B.V., Biomin Holding GmbH, Trouw Nutrition International B.V., WelBloom Biotech Co.

Asia-Pacific was the largest region in the water-soluble vitamin and mineral feed supplements market in 2024. Middle East is expected to be the fastest-growing region in the global water-soluble vitamins and minerals in feed supplements market during the forecast period. The regions covered in the water-soluble vitamin and mineral feed supplements market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the water-soluble vitamin and mineral feed supplements market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

Water-soluble vitamins and mineral feed supplements are utilized to enhance grazing by providing essential vitamins, minerals, and trace minerals. Water-soluble vitamins are those that readily dissolve in water, allowing for easy absorption by tissues. Mineral feed supplements consist of mineral blends designed to support grazing animals during periods of low mineral and trace mineral availability, such as in dry or rainy seasons.

The primary types of water-soluble vitamins and mineral feed supplements encompass vitamin B1, vitamin B2, vitamin B3, vitamin B5, vitamin B6, vitamin B9, vitamin C, and other related vitamins. Vitamin B2 is a critical B vitamin essential for maintaining optimal health. Mineral components include potassium, calcium, phosphorus, magnesium, sodium, iron, zInc., copper, manganese, and others, catering to applications in poultry, swine, ruminants, aquaculture, and various other contexts.

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The water-soluble vitamin and mineral feed supplements market consists of sales of water-soluble vitamins including vitamin B7 and vitamin B12 as well as minerals including selenium, iodine, and chloride. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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