Farm Equipment Rental Global Market Report 2024

The farm equipment rental market has grown strongly in recent years. It will grow from $55.12 billion in 2023 to $58.63 billion in 2024 at a compound annual growth rate (CAGR) of 6.4%. The expansion observed in the historical period can be ascribed to the cost savings realized by farmers, seasonal demand dynamics, enhanced flexibility and accessibility, variations in land size, the avoidance of depreciation costs, and the cultivation of diverse crop types.

The farm equipment rental market is expected to see strong growth in the next few years. It will grow to $76.88 billion in 2028 at a compound annual growth rate (CAGR) of 7.0%. The anticipated expansion in the forecast period can be credited to factors such as a focus on environmental sustainability, governmental backing and subsidies, a shortage of skilled labor, the entry of rental platforms into the market, increasing land fragmentation, and evolving dynamics in global trade. Noteworthy trends expected in the forecast period encompass collaborations with agricultural technology, the integration of smart farming technologies, the adoption of flexible rental solutions and models, the emergence of collaboration platforms for equipment sharing, and the integration of IoT in equipment.

The anticipated growth in the farm equipment rental market is expected to be propelled by a shortage of skilled labor. A shortage of labor denotes an insufficient number of qualified individuals available for a specific occupation. Given the increased scarcity of skilled labor, the demand for farm equipment rentals becomes particularly beneficial for agriculture. As the labor shortage persists, the affordability of rental equipment becomes even more advantageous for farmers, thereby boosting the farm equipment rental market. For instance, in October 2020, the Turkish Statistical Institute reported a decrease of 242 thousand people employed in agriculture compared to the same period in the previous year. Additionally, reports from the Guardian News and Media Limited highlighted that nearly 22,000 additional workers are still required to address labor shortfalls in the agricultural sector. The challenges of finding workers in agriculture were further exacerbated by the impact of COVID-19, contributing to the labor crisis. Factors such as reduced interest in skilled jobs and the increasing integration of smart technology in agriculture are believed to be at the core of the labor shortage. Therefore, the shortage of skilled labor is a driving force behind the growth of the farm equipment rental market.

The high cost of agriculture equipment is poised to drive the growth of the farm equipment rental market. The high cost of agriculture equipment refers to the substantial financial investment needed for purchasing, maintaining, and operating various types of machinery and equipment utilized in agriculture. For instance, in July 2022, used equipment prices reported by the Alberta Farmer Express showed a 6% increase compared to June 2022. Four-wheel-drive tractors experienced a 5% increase, while tractors with 100 horsepower and above, as well as sprayers, saw a 6% uptick from the previous month. Additionally, combines recorded a 3% rise in prices compared to June 2022. Therefore, the high cost of agriculture equipment is contributing to the growth of the farm equipment rental market.

The farm equipment rental market is witnessing a significant trend towards technological advancements. Leading companies in the market are actively engaged in developing innovative technologies to enhance their market position. For example, in March 2023, Carnot Technologies, an agro-tech company based in India and backed by Mahindra & Qualcomm, introduced the Krish-e Smart Kit. This IoT device for farm equipment enables owners to access data on their tractors and other agricultural machinery using a smartphone and GPS-enabled time tracking. The Smart Kit empowers machinery owners and rental companies to reduce tractor downtime, prevent unauthorized use, increase revenue, and efficiently manage maintenance costs. With advanced features such as trip replay, the Smart Kit allows monitoring of trolley and commercial transportation activities. Representing a market-first aftermarket IoT solution, Krish-e Smart Kit provides farmers and companies with a convenient, cost-effective, and sustainable means to connect with and monitor their farm equipment from anywhere.

Major companies in the farm equipment rental market are concentrating on the development of innovative products, such as high-tech farm machinery renting platforms, to gain a competitive advantage. A farm machinery renting platform is a digital marketplace that facilitates the rental of agricultural machinery and equipment. In August 2021, Sonalika Group, an India-based tractor manufacturing company, launched the 'Sonalika Agro Solutions' app. This app serves as a platform connecting farmers with various agriculture equipment renters offering high-tech agricultural implements for rent within the farmer's vicinity. The application enables the listing of tractors and implements available for rent or assists farmers interested in renting them.

In February 2023, Titan Machinery Inc., a US-based agricultural machinery company, acquired Pioneer Farm Equipment Inc. for an undisclosed amount. This strategic acquisition aims to bolster Titan Machinery Inc.'s presence in the US agricultural market and enhance its ability to provide agricultural equipment services to customers. Pioneer Farm Equipment Inc. is a US-based manufacturer of agricultural machinery and equipment, offering farm equipment rental and leasing services.

Major companies operating in the farm equipment rental market report are Deere And Company, AGCO Corporation, Escorts Kubota Limited, Tractors and Farm Equipment Limited, CNH Industrial NV, Kubota Corporation, Mahindra And Mahindra Limited, J.C. Bamford Excavators Limited, Messick Farm Equipment Inc., Pacific Tractor & Implement LLC, Premier Equipment Rentals Inc., Paper Group Inc., JFarm Services (TAFE), Flaman Group of Companies, Friesen Sales And Rentals Ltd., The Pape Group, Cedar Street Sales & Rentals, Farmease, Herc Rentals Inc., Sunbelt Rentals lnc., United Rentals lnc., Nesco LLC, Farm-Rite Equipment lnc., BlueLine Rental Company, AgDirect, Hendershot Equipment Company, Hoober Inc., James River Equipment, Lano Equipment Inc., Martin Implement Sales Inc., Monroe Tractor & Implement Co., P&K Equipment, Redline Equipment, RDO Equipment Co.

Asia-Pacific was the largest region in the farm equipment rental market in 2023. It is expected to be the fastest growing region in the global farm equipment rental market during the forecast period. The regions covered in the farm equipment rental market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the farm equipment rental market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

The primary types of equipment in farm equipment rental include tractors, harvesters, sprayers, balers, and others. A tractor, defined as a vehicle with large rear wheels or one traveling on tracks, is specifically designed to tow farm equipment. Power units come in various types, such as < 30 HP, 31-70 HP, 71-130 HP, 131-250 HP, and 250 HP, with different modes of drive, including two-wheel drive and four-wheel drive.

The farm equipment rental market research report provides farm equipment rental market statistics, including farm equipment rental industry global market size, regional shares, competitors with a farm equipment rental market share, detailed farm equipment rental market segments, market trends and opportunities, and any further data you may need to thrive in the farm equipment rental industry. This farm equipment rental market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenario of the industry.

The farm equipment rental market consists of revenues earned by entities by providing rental app services, commercial farming rentals, and dairy farming rental services. The market value includes the value of related goods sold by the service provider or included within the service offering. The farm equipment rental market also includes sales of dozers, excavators, skid loaders, compact track loaders, and trenchers, which are used in providing farm equipment rental services. Values in this market are ‘factory gate’ values, that is, the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.


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