Energy Bar Market Report 2025

The energy bar market size has grown steadily in recent years. It will grow from $4.26 billion in 2024 to $4.45 billion in 2025 at a compound annual growth rate (CAGR) of 4.2%. The growth in the historic period can be attributed to increased health and fitness awareness, a shift in consumer lifestyles, growth of interest in weight management, innovation in ingredients, convenience, and on-the-go nutrition.

The energy bar market size is expected to see strong growth in the next few years. It will grow to $5.41 billion in 2029 at a compound annual growth rate (CAGR) of 5%. The growth in the forecast period can be attributed to retail availability and accessibility, plant-based and sustainable options, smart nutrition and functional ingredients, global health challenges response, and expansion of the fitness industry. Major trends in the forecast period include low sugar and natural sweeteners, innovative flavors and textures, sustainable packaging solutions, personalized nutrition offerings, snacking convenience and portability, collaborations and limited editions.

The rising participation in sports, health clubs, and gyms is expected to drive the growth of the energy bar market in the future. Sports encompass physical activities or games that are typically played either competitively or for leisure. Health clubs and gyms are facilities that provide a range of fitness and exercise equipment, classes, and services aimed at helping individuals improve their physical health and fitness. Energy bars serve as a nutritious option for fitness enthusiasts, assisting them in achieving their fitness objectives. For instance, reports from the Department for Digital, Culture, Media and Sport (DCMS), a UK government department, indicate that in November 2023, 22% of respondents attended live sports events in the past six months, reflecting a 4 percentage point increase compared to 2021-22. Football continued to be the most popular sport, viewed by 65% of attendees, maintaining its popularity from the previous year. Rugby's viewership rose to 19%, an increase of 3 percentage points from 16% the previous year. Interest in other sports remained steady at 17%, similar to the previous year, while cricket's viewership grew to 15%, up 4 percentage points from 11%. Therefore, the growing involvement in sports, health clubs, and gyms is driving demand for energy bars.

The anticipated growth of the energy bar market is further propelled by the increasing preference for healthy snacking. Healthy snacking involves making mindful and nutritious choices for snacks between meals, aligning with the energy bar market's focus on providing consumers with convenient, nutritious, and on-the-go options. A December 2022 survey by the International Food Information Council (IFIC) revealed that 73% of people snack every day. Younger generations particularly opt for snacking for energy, ranking fruits as the healthiest option (43%), followed by dairy (28%) and nutrition bars (27%). Consequently, the escalating popularity of healthy snacking is fostering the expansion of the energy bar market.

Key companies in the energy bar market are pursuing strategic partnerships to drive product innovation, enhance sustainability, and broaden their market presence. Strategic partnerships involve companies leveraging each other's strengths and resources to achieve mutual benefits and success. For example, in August 2024, Pakka Limited, an Australia-based sustainable packaging company, collaborated with Brawny Bear, a nutrition company based in the US, to create eco-friendly packaging solutions for energy bars. Through the development of compostable packaging, Brawny Bear and Pakka aim to mitigate the environmental impact of conventional plastic packaging, which is often non-biodegradable.

Leading players in the energy bar market are strategically diversifying their product portfolios by introducing advanced varieties, such as muesli bars, to enhance market profitability. Muesli bars are nutrient-rich snacks composed of rolled oats, nuts, seeds, dried fruits, and other wholesome ingredients. India-based Bagrrys took this approach in March 2023, launching three Mighty Muesli Bars variants, Choco Nut Delight, Signature Crunch, and Fruits, Nuts, and Seeds. Crafted from a blend of multi-grains, nuts, fruits, and honey, these bars provide a high-fiber punch for health-conscious consumers seeking innovative and nutritious snack options. The bars are available in retail packs (6 bars per variant), assorted packs (6 bars with 2 bars of each variant), and larger packs (24 bars per variant).

In August 2022, US-based snacks manufacturer Mondelez International, Inc. made an undisclosed acquisition of Clif Bar & Company, a renowned manufacturer of nutritious energy bars with organic ingredients. This strategic move not only expanded Mondelez International's snacks bar business but also broadened its customer base, aligning with the company's broader strategy to reshape its product portfolio.

Major companies operating in the energy bar market include Lotus Bakeries NV, General Mills Inc., Clif Bar & Company, ProBar LLC, Post Holdings Inc., Bumble Bar Inc., PepsiCo Inc., Kind LLC, Kellogg Company, Quest Nutrition LLC, Chicago Bar Company, Abbott Nutrition Manufacturing Inc., Nestle SA, Atkins Nutritionals Inc., McKee Foods Corporation, The Simply Good Foods Company, The Bountiful Co., Mars Incorporated, Fullwell Mill Limited, LÄRABAR, Mediterra Inc., Brighter Foods Ltd., Health Warrior Inc., The Hershey Company, YouBar.

North America was the largest region in the energy bar market in 2024. Europe is expected to be the fastest-growing region in the global energy bar market during the forecast period. The regions covered in the energy bar market report are Asia-Pacific, Western Europe, Eastern Europe, North America, South America, Middle East, Africa. The countries covered in the energy bar market report are Australia, Brazil, China, France, Germany, India, Indonesia, Japan, Russia, South Korea, UK, USA, Canada, Italy, Spain.

An energy bar is a bar-shaped food product that combines fats, carbohydrates, and proteins, fortified with vitamins and minerals. It serves as a source of energy, particularly during athletic events such as marathons, triathlons, and other activities demanding a sustained high energy output.

Energy bars come in various types, including protein bars, nutrition bars, cereal bars, and fiber bars. A protein bar is a nutritional supplement containing a substantial amount of protein, often sourced from whey, soy, or pea protein. These bars are available in both organic and conventional varieties and are distributed through supermarkets/hypermarkets, convenience stores, specialty stores, online stores, and other retail channels.

The energy bar market research report is one of a series of new reports that provides energy bar market statistics, including energy bar industry global market size, regional shares, competitors with a energy bar market share, detailed energy bar market segments, market trends and opportunities, and any further data you may need to thrive in the energy bar industry. This energy bar market research report delivers a complete perspective of everything you need, with an in-depth analysis of the current and future scenarios of the industry.

The energy bar market consists of sales of granola bars, health bars, and snack bars. Values in this market are ‘factory gate’ values, that is the value of goods sold by the manufacturers or creators of the goods, whether to other entities (including downstream manufacturers, wholesalers, distributors, and retailers) or directly to end customers. The value of goods in this market includes related services sold by the creators of the goods.

The market value is defined as the revenues that enterprises gain from the sale of goods and/or services within the specified market and geography through sales, grants, or donations in terms of the currency (in USD, unless otherwise specified).

The revenues for a specified geography are consumption values that are revenues generated by organizations in the specified geography within the market, irrespective of where they are produced. It does not include revenues from resales along the supply chain, either further along the supply chain or as part of other products.

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